São José dos Campos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in São José dos Campos in 2025? Explore comprehensive Airbnb analytics for São José dos Campos, São Paulo, Brazil to uncover income potential. This 2025 STR market report for São José dos Campos, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 788 active listings.
Whether you're considering an Airbnb investment in São José dos Campos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São José dos Campos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São José dos Campos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São José dos Campos (2025)
Understanding the monthly revenue variations for Airbnb listings in São José dos Campos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São José dos Campos is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São José dos Campos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,897+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $998 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $534 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $243, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São José dos Campos
São José dos Campos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São José dos Campos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São José dos Campos:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São José dos Campos
Average Daily Rate (ADR) Airbnb Trends in São José dos Campos (2025)
Effective short term rental pricing strategy in São José dos Campos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São José dos Campos typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $178+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in São José dos Campos
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Airbnb Seasonality Analysis & Trends in São José dos Campos (2025)
Peak Season (July, December, March)
- Revenue averages $994 per month
- Occupancy rates average 43.3%
- Daily rates average $80
Shoulder Season
- Revenue averages $854 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $81
Low Season (February, September, October)
- Revenue drops to average $726 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $78
Seasonality Insights for São José dos Campos
- The Airbnb seasonality in São José dos Campos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São José dos Campos's highest earning potential, with monthly revenues capable of climbing to $1,081, occupancy reaching a high of 45.9%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $652, occupancy could drop to 32.7%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São José dos Campos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São José dos Campos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São José dos Campos (2025)
Exploring the top neighborhoods for short-term rentals in São José dos Campos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of São José dos Campos is well-known for its access to shops, restaurants, and cultural attractions. It's ideal for both leisure and business travelers. | Parque Vicentina Aranha, Igreja do Carmo, Centro Cultural Life, Shopping Vale Sul, Pavilhão da Cultura Brasileira |
| Jardim Aquarius | A modern and upscale neighborhood that offers a variety of amenities, including parks and shopping. It is a popular area for families and professionals. | Parque Jardim Aquarius, Shopping Colinas, Igreja Nossa Senhora do Carmo, Shopping Center Vale Sul, Teatro Municipal |
| Urbanova | A quieter, residential area known for its beautiful houses and green spaces. Ideal for guests looking for tranquility while still close to city attractions. | Parque Urbanova, Casa de Cultura, Queda do Riacho, Vila Santista, Caminho da Luz |
| São Marcos | A charming neighborhood adjacent to the city center, popular with families and individuals seeking a cozy environment without being far from city amenities. | Lago do São Marcos, Parque Santos Dumont, Escola Aeronáutica, Igreja São Marcos, Feira Livre |
| Jardim Ismênia | Known for its residential charm and proximity to natural parks, making it appealing for guests who enjoy outdoor activities and family-friendly locations. | Parque da Cidade, Parque da Represa, Praça da Liberdade, Centro Esportivo, Feira de Artesanato |
| Condomínio Colinas do Ypê | A gated community that offers security and tranquility, ideal for long-term stays and families looking for a comfortable setting. | Clube de Campo, Trilhas Naturais, Lago Recreativo, Praça de Esportes, Eventos Comunitários |
| Parque Residencial Aquarius | A modern neighborhood with new developments and easy access to the city. Perfect for business travelers and short-term guests looking for convenience. | Parque da Cidade, Centro Comercial, Igreja São Luis, Teatro Nota 10, Viva Shopping |
| Jardim das Indústrias | An industrial-vintage neighborhood that attracts young professionals and artists. Known for its proximity to businesses and the tech sector. | Parque da Indústria, Espaço Cultural, Escola Superior de Administração, Centro Cultural, Feira das Artes |
Understanding Airbnb License Requirements & STR Laws in São José dos Campos (2025)
While São José dos Campos, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São José dos Campos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in São José dos Campos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São José dos Camposbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Picumã refuge with pool, creek, fire pit, wifi
Entire Place • 5 bedrooms
Amazing Cottage with Spa and Heated Pool
Entire Place • 4 bedrooms
Mountain hideaway with spectacular views
Entire Place • 7 bedrooms
Chalet in the High of the Mountain. Comfort and Privacy.
Entire Place • 1 bedroom
Cabana Lumière
Entire Place • 1 bedroom
Casa das Águas (House of Water) - São Francisco Xavier
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São José dos Campos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São José dos Campos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renata | 7 | $173,095 | 295 | 4.79/5.0 |
| Henrique | 12 | $121,815 | 428 | 4.91/5.0 |
| Carol | 3 | $121,353 | 130 | 4.91/5.0 |
| Chácara | 1 | $85,554 | 73 | 4.99/5.0 |
| Tauã | 8 | $84,276 | 350 | 4.83/5.0 |
| Rodrigo | 1 | $82,912 | 65 | 4.98/5.0 |
| Villa Mantiqueira SFX | 3 | $81,535 | 29 | 4.86/5.0 |
| Clovis | 1 | $76,937 | 16 | 5.00/5.0 |
| Lucas | 8 | $70,840 | 24 | 4.91/5.0 |
| Naiara | 1 | $63,654 | 262 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São José dos Campos.
Dive Deeper: Advanced São José dos Campos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São José dos Campos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão José dos Campos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São José dos Campos
- The São José dos Campos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 788 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São José dos Campos, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 12.2%) offer potential for unique stay experiences.
São José dos Campos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São José dos Campos
- The dominant room capacity in São José dos Campos is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in São José dos Campos, indicating a high concentration in these sizes.
São José dos Campos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São José dos Campos
- The most common guest capacity trend in São José dos Campos vacation rentals is listings accommodating 2 guests (27.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the São José dos Campos STR market, accounting for 47.8% of listings.
- 24.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São José dos Campos.
- On average, properties in São José dos Campos are equipped to host 3.7 guests.
São José dos Campos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São José dos Campos
- The most common availability pattern in São José dos Campos falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in São José dos Campos (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São José dos Campos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
180 listings
23.8% of total
2 Nights
267 listings
35.3% of total
3 Nights
64 listings
8.5% of total
4-6 Nights
54 listings
7.1% of total
7-29 Nights
33 listings
4.4% of total
30+ Nights
159 listings
21% of total
Key Insights
- The most prevalent minimum stay requirement in São José dos Campos is 2 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21%) caters to monthly stays (30+ nights) in São José dos Campos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.3% of São José dos Campos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São José dos Campos.
São José dos Campos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
205 listings
29.2% of total
Moderate
194 listings
27.7% of total
Firm
114 listings
16.3% of total
Strict
188 listings
26.8% of total
Cancellation Policy Insights for São José dos Campos
- The prevailing Airbnb cancellation policy trend in São José dos Campos is Flexible, used by 29.2% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (43.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.2% market standard in São José dos Campos.
- Regularly review your cancellation policy against competitors and market demand shifts in São José dos Campos.
São José dos Campos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São José dos Campos
- The overall average booking lead time for vacation rentals in São José dos Campos is 26 days.
- Guests book furthest in advance for stays during December (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in São José dos Campos.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these São José dos Campos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São José dos Campos (2025)
Amenity Prevalence
Amenity Insights for São José dos Campos
- Essential amenities in São José dos Campos that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São José dos Campos: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São José dos Campos to stay competitive.
São José dos Campos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São José dos Campos
- The typical guest profile for Airbnb in São José dos Campos consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.3% of guests.
- Key international markets include Brazil (94.3%) and United States (1.8%).
- Top languages spoken are Portuguese (44.6%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São José dos Campos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,712 | $160.97 | 40% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |
| Carapicuíba | 57 | $1,143 | $208.34 | 37% |