São Thomé das Letras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in State of Minas Gerais, Brazil
Is Airbnb profitable in São Thomé das Letras in 2025? Explore comprehensive Airbnb analytics for São Thomé das Letras, State of Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for São Thomé das Letras, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in São Thomé das Letras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Thomé das Letras Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Thomé das Letras Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Thomé das Letras (2025)
Understanding the monthly revenue variations for Airbnb listings in São Thomé das Letras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Thomé das Letras is typically September, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Thomé das Letras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $370 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $93, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Thomé das Letras
São Thomé das Letras Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Thomé das Letras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Thomé das Letras:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Thomé das Letras
Average Daily Rate (ADR) Airbnb Trends in São Thomé das Letras (2025)
Effective short term rental pricing strategy in São Thomé das Letras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Thomé das Letras typically peaks in October and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $94+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $54 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in São Thomé das Letras
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Airbnb Seasonality Analysis & Trends in São Thomé das Letras (2025)
Peak Season (September, October, November)
- Revenue averages $403 per month
- Occupancy rates average 27.9%
- Daily rates average $45
Shoulder Season
- Revenue averages $173 per month
- Occupancy maintains around 14.8%
- Daily rates hold near $42
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $41
Seasonality Insights for São Thomé das Letras
- The Airbnb seasonality in São Thomé das Letras shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Thomé das Letras's highest earning potential, with monthly revenues capable of climbing to $408, occupancy reaching a high of 28.4%, and ADRs peaking at $46.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Thomé das Letras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Thomé das Letras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Thomé das Letras (2025)
Exploring the top neighborhoods for short-term rentals in São Thomé das Letras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The bustling center of São Thomé das Letras, filled with shops, restaurants, and cultural attractions. It’s a prime location for tourists looking to explore the local culture and heritage. | Pyramid of São Thomé, Lagoa de São Thomé, Cultural festivals, Local craft shops |
| Cascata do Flávio | This area is known for its beautiful waterfall, attracting nature lovers and tourists seeking outdoor activities. A great spot for nature-focused accommodations. | Cascata do Flávio, Hiking trails, Natural pools, Scenic viewpoints |
| Vale do Cartola | A serene area offering breathtaking views of the mountains and valleys, popular among visitors looking for tranquility and nature immersion. | Valley views, Scenic hikes, Butterfly sanctuary, Star gazing spots |
| Gruta São Thomé | A unique geological attraction that draws adventure seekers and tourists interested in spelunking and rock formations. | Gruta São Thomé, Caving tours, Photography spots, Local geology |
| Cachoeira do Tabuleiro | One of the tallest waterfalls in Minas Gerais, this area attracts tourists who enjoy swimming and relaxing in nature. | Cachoeira do Tabuleiro, Hiking paths, Swimming spots, Nature photography |
| Rota das Pedras | Known for its unique rock formations, this area attracts visitors interested in geology and landscape photography. | Rock formations, Photography tours, Guided geological walks |
| Mirante do Cruzeiro | A panoramic viewpoint that offers stunning views of the surrounding landscape, ideal for tourists who want scenic spots for relaxing and photos. | Mirante do Cruzeiro, Scenic views, Picnic areas, Sunset spots |
| Alto da Serra | This neighborhood provides a peaceful escape with beautiful views and access to nature trails, suitable for visitors looking for a quiet retreat. | Natural trails, Local flora and fauna, Quiet retreat spots, Scenic views |
Understanding Airbnb License Requirements & STR Laws in São Thomé das Letras (2025)
While São Thomé das Letras, State of Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Thomé das Letras to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in São Thomé das Letras (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Thomé das Letrasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabana araucária São Tomé das letras
Entire Place • 2 bedrooms
Watercolor Site
Entire Place • 4 bedrooms
House with a view for the valley
Entire Place • 3 bedrooms
Casa das Águas - Roots Refuge
Entire Place • 2 bedrooms
Mountain House in the Center
Entire Place • 9 bedrooms
Casa 2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Thomé das Letras (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Thomé das Letras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tais | 6 | $13,000 | 15 | 4.94/5.0 |
| Julia | 5 | $10,167 | 68 | 4.42/5.0 |
| Juliana | 1 | $9,005 | 12 | 5.00/5.0 |
| Rodrigo | 1 | $5,674 | 21 | 4.90/5.0 |
| Felipe | 1 | $5,073 | 37 | 5.00/5.0 |
| Gabe | 2 | $3,883 | 51 | 4.76/5.0 |
| Gustavo | 3 | $3,080 | 4 | Not Rated |
| Mariana | 2 | $2,518 | 35 | 4.94/5.0 |
| Jess | 1 | $2,498 | 42 | 4.93/5.0 |
| Tayna | 1 | $2,025 | 24 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Thomé das Letras.
Dive Deeper: Advanced São Thomé das Letras STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Thomé das Letras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Thomé das Letras Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Thomé das Letras
- The São Thomé das Letras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in São Thomé das Letras, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
São Thomé das Letras Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Thomé das Letras
- The dominant room capacity in São Thomé das Letras is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in São Thomé das Letras, indicating a high concentration in these sizes.
São Thomé das Letras Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Thomé das Letras
- The most common guest capacity trend in São Thomé das Letras vacation rentals is listings accommodating 8+ guests (16.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the São Thomé das Letras STR market, accounting for 28.5% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Thomé das Letras.
- On average, properties in São Thomé das Letras are equipped to host 3.4 guests.
São Thomé das Letras Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Thomé das Letras
- The most common availability pattern in São Thomé das Letras falls within the 271-366 days range, representing 91.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in São Thomé das Letras (59.2%), reflecting common guest stay durations or potential owner blocking patterns.
São Thomé das Letras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
57.1% of total
2 Nights
13 listings
26.5% of total
3 Nights
2 listings
4.1% of total
30+ Nights
6 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in São Thomé das Letras is 1 Night, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the São Thomé das Letras Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in São Thomé das Letras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.1% of São Thomé das Letras hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Thomé das Letras.
São Thomé das Letras Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
46.9% of total
Moderate
8 listings
16.3% of total
Firm
14 listings
28.6% of total
Strict
4 listings
8.2% of total
Cancellation Policy Insights for São Thomé das Letras
- The prevailing Airbnb cancellation policy trend in São Thomé das Letras is Flexible, used by 46.9% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.9% market standard in São Thomé das Letras.
- Using a Strict policy might deter some guests, as only 8.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São Thomé das Letras.
São Thomé das Letras STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Thomé das Letras
- The overall average booking lead time for vacation rentals in São Thomé das Letras is 26 days.
- Guests book furthest in advance for stays during November (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in São Thomé das Letras.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these São Thomé das Letras averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Thomé das Letras (2025)
Amenity Prevalence
Amenity Insights for São Thomé das Letras
- Essential amenities in São Thomé das Letras that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Thomé das Letras: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Thomé das Letras to stay competitive.
São Thomé das Letras Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Thomé das Letras
- The typical guest profile for Airbnb in São Thomé das Letras consists of primarily domestic travelers (99%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.5% of guests.
- Key international markets include Brazil (98.5%) and France (0.8%).
- Top languages spoken are Portuguese (46.4%) followed by English (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Belo Horizonte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Thomé das Letras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Areal | 82 | $1,553 | $204.02 | 30% |
| Brazópolis | 21 | $1,219 | $155.35 | 30% |
| Rio de Janeiro | 27,343 | $1,124 | $105.55 | 44% |
| Queluz | 18 | $1,078 | $144.08 | 31% |
| Nova Lima | 170 | $1,041 | $111.08 | 38% |
| Campos do Jordão | 3,349 | $1,037 | $154.74 | 30% |
| Córrego do Bom Jesus | 111 | $1,020 | $87.67 | 39% |
| Paraisópolis | 105 | $1,019 | $108.42 | 32% |
| Petrópolis | 2,085 | $1,003 | $144.78 | 28% |
| Gonçalves | 494 | $998 | $122.80 | 31% |