Barueri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Barueri in 2025? Explore comprehensive Airbnb analytics for Barueri, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Barueri, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 429 active listings.
Whether you're considering an Airbnb investment in Barueri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Barueri Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Barueri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Barueri (2025)
Understanding the monthly revenue variations for Airbnb listings in Barueri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Barueri is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Barueri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,587+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,215 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $781 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $430, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Barueri
Barueri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Barueri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Barueri:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Barueri
Average Daily Rate (ADR) Airbnb Trends in Barueri (2025)
Effective short term rental pricing strategy in Barueri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Barueri typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $85+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $49 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Barueri
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Airbnb Seasonality Analysis & Trends in Barueri (2025)
Peak Season (September, October, March)
- Revenue averages $996 per month
- Occupancy rates average 61.0%
- Daily rates average $55
Shoulder Season
- Revenue averages $872 per month
- Occupancy maintains around 52.1%
- Daily rates hold near $57
Low Season (January, May, August)
- Revenue drops to average $748 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $59
Seasonality Insights for Barueri
- The Airbnb seasonality in Barueri shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Barueri's highest earning potential, with monthly revenues capable of climbing to $1,021, occupancy reaching a high of 62.9%, and ADRs peaking at $63.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $731, occupancy could drop to 40.6%, and ADRs may adjust down to $53.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Barueri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Barueri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Barueri (2025)
Exploring the top neighborhoods for short-term rentals in Barueri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Alphaville | A luxury neighborhood known for its gated communities and high standard of living. Popular among business professionals and families looking for a serene environment close to São Paulo. | Shopping Alphaville, Parque Municipal Alphaville, Restaurants and Cafés, Alphaville Tennis Club, Business Centers |
| Jardim dos Reis | A residential area with a growing number of commercial establishments, attracting both families and young professionals. Offers a suburban feel with easy access to the city. | Shopping centers nearby, Local parks, Schools, Grocery stores, Fitness centers |
| Centro de Barueri | The central area of Barueri, known for its urban vibe and accessibility to public transport. Great for short stays for business and leisure travelers. | Barueri City Hall, Shopping Barueri, Local restaurants, Cultural institutions, Public parks |
| Chácara dos Lagos | A quiet neighborhood surrounded by nature and lakes, appealing to those seeking a peaceful lifestyle while still being close to urban amenities. | Lago dos Patos, Nature trails, Local artisan shops, Residential parks, Sporting areas |
| Tijucás | A family-friendly area with a mix of residential and commercial spaces, favorable for long-term rentals especially for families. | Local schools, Community parks, Shopping options, Family-friendly cafes, Sports facilities |
| Vila São Francisco | An established residential neighborhood known for its community feel and accessibility. Good potential for vacation rentals and business stays. | Vila São Francisco Plaza, Cultural events, Local markets, Family-friendly dining options, Neighborhood parks |
| Engenheiro Cardoso | A developing area around Barueri that is gaining attention for its affordable housing and proximity to city facilities, making it appealing for new investors. | Local restaurants, Shopping options on the outskirts, Community activities, Outdoor spaces, Access to public transport |
| Parque dos Camargos | Another appealing neighborhood with parks and green spaces, making it attractive for visitors who appreciate nature while staying close to urban amenities. | Camargos Park, Family parks, Playgrounds, Sports complexes, Cafés and eateries |
Understanding Airbnb License Requirements & STR Laws in Barueri (2025)
While Barueri, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Barueri to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Barueri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Barueribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Top of the Alpha (“Duplex”)
Entire Place • 3 bedrooms
Elegantly decorated apartment
Entire Place • 2 bedrooms
BGV_1905 - Duplex Penthouse - Hydro & Refinement
Entire Place • 2 bedrooms
Luxury apartment with an Alpha view
Entire Place • 2 bedrooms
Apartment in Alphaville (FAMILY 2 Bedrooms)
Entire Place • 2 bedrooms
Ap. Luxo Alpha Top of the World
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Barueri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Barueri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anora Spaces | 99 | $1,083,420 | 3437 | 4.71/5.0 |
| Fabio | 7 | $149,877 | 42 | 4.95/5.0 |
| Rodolfo | 14 | $114,043 | 509 | 4.76/5.0 |
| Matheus | 16 | $102,217 | 404 | 4.49/5.0 |
| Luvi | 8 | $80,153 | 222 | 4.83/5.0 |
| Regiane | 5 | $75,235 | 168 | 4.87/5.0 |
| Bexp Spaces | 10 | $67,295 | 85 | 4.19/5.0 |
| Barbara | 6 | $55,920 | 337 | 4.99/5.0 |
| David | 3 | $55,669 | 22 | 5.00/5.0 |
| Karoline Helena | 5 | $42,886 | 221 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Barueri.
Dive Deeper: Advanced Barueri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Barueri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBarueri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Barueri
- The Barueri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 429 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Barueri, Apartment/Condo properties are the most common (85.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 4.5%) offer potential for unique stay experiences.
Barueri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Barueri
- The dominant room capacity in Barueri is 1 bedroom listings, making up 72.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.1% of the active Airbnb listings in Barueri, indicating a high concentration in these sizes.
- With over half the market (72.3%) consisting of studios or 1-bedroom units, Barueri is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Barueri.
Barueri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Barueri
- The most common guest capacity trend in Barueri vacation rentals is listings accommodating 2 guests (49.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Barueri STR market, accounting for 65.0% of listings.
- A significant 52.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Barueri.
- On average, properties in Barueri are equipped to host 2.6 guests.
Barueri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Barueri
- The most common availability pattern in Barueri falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Barueri (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Barueri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
224 listings
52.5% of total
2 Nights
85 listings
19.9% of total
3 Nights
18 listings
4.2% of total
4-6 Nights
17 listings
4% of total
7-29 Nights
12 listings
2.8% of total
30+ Nights
71 listings
16.6% of total
Key Insights
- The most prevalent minimum stay requirement in Barueri is 1 Night, adopted by 52.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Barueri Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.6%) caters to monthly stays (30+ nights) in Barueri, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.5% of Barueri hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Barueri.
Barueri Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
119 listings
27.9% of total
Moderate
191 listings
44.7% of total
Firm
50 listings
11.7% of total
Strict
66 listings
15.5% of total
Cancellation Policy Insights for Barueri
- The prevailing Airbnb cancellation policy trend in Barueri is Moderate, used by 44.7% of listings.
- The market strongly favors guest-friendly terms, with 72.6% of listings offering Flexible or Moderate policies. This suggests guests in Barueri may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.7% market standard in Barueri.
- Regularly review your cancellation policy against competitors and market demand shifts in Barueri.
Barueri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Barueri
- The overall average booking lead time for vacation rentals in Barueri is 18 days.
- Guests book furthest in advance for stays during August (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (23 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Barueri.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Barueri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Barueri (2025)
Amenity Prevalence
Amenity Insights for Barueri
- Essential amenities in Barueri that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Barueri: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Barueri to stay competitive.
Barueri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Barueri
- The typical guest profile for Airbnb in Barueri consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.4% of guests.
- Key international markets include Brazil (95.4%) and United States (2%).
- Top languages spoken are Portuguese (51.2%) followed by English (29.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Barueri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 29 | $1,669 | $256.57 | 30% |
| Itupeva | 141 | $1,657 | $206.55 | 31% |
| Tuiuti | 18 | $1,594 | $146.29 | 32% |
| Vargem | 45 | $1,469 | $182.01 | 32% |
| Valinhos | 57 | $1,427 | $181.17 | 35% |
| Campo Limpo Paulista | 48 | $1,423 | $166.37 | 33% |
| Itatiba | 166 | $1,417 | $172.01 | 33% |
| Porto Feliz | 68 | $1,344 | $259.52 | 30% |
| Bertioga | 4,472 | $1,287 | $183.75 | 33% |
| Tietê | 16 | $1,223 | $231.07 | 27% |