Caraguatatuba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Caraguatatuba in 2025? Explore comprehensive Airbnb analytics for Caraguatatuba, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Caraguatatuba, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,756 active listings.
Whether you're considering an Airbnb investment in Caraguatatuba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Caraguatatuba Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Caraguatatuba Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Caraguatatuba (2025)
Understanding the monthly revenue variations for Airbnb listings in Caraguatatuba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Caraguatatuba is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Caraguatatuba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,796+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,014 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $519 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Caraguatatuba
Caraguatatuba Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Caraguatatuba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Caraguatatuba:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Caraguatatuba
Average Daily Rate (ADR) Airbnb Trends in Caraguatatuba (2025)
Effective short term rental pricing strategy in Caraguatatuba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Caraguatatuba typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Caraguatatuba
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Airbnb Seasonality Analysis & Trends in Caraguatatuba (2025)
Peak Season (January, December, March)
- Revenue averages $1,350 per month
- Occupancy rates average 40.2%
- Daily rates average $113
Shoulder Season
- Revenue averages $726 per month
- Occupancy maintains around 27.9%
- Daily rates hold near $105
Low Season (June, August, September)
- Revenue drops to average $514 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $107
Seasonality Insights for Caraguatatuba
- The Airbnb seasonality in Caraguatatuba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Caraguatatuba's highest earning potential, with monthly revenues capable of climbing to $1,709, occupancy reaching a high of 48.9%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $441, occupancy could drop to 15.3%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Caraguatatuba.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Caraguatatuba seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Caraguatatuba (2025)
Exploring the top neighborhoods for short-term rentals in Caraguatatuba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia Martim de Sá | One of the most popular beaches in Caraguatatuba, known for its lively atmosphere and beautiful scenery. Ideal for tourists looking for sun, sand, and vibrant beach activities. | Martim de Sá Beach, Water sports rentals, Beach bars and restaurants, Surfing schools, Promenade for walks |
| Praia da Cocanha | A stunning beach with calm waters and picturesque landscapes, perfect for families and those seeking a peaceful getaway. Popular for its natural beauty and tranquility. | Cocanha Beach, Fishing activities, Local seafood restaurants, Nature trails, Kayaking and paddleboarding |
| Praia do Indaiá | A beautiful beach area known for its clean sands and clear waters. Great for families and individuals looking for relaxation and recreational activities. | Indaiá Beach, Beachside cafes, Cycling paths, Playgrounds for children, Sunbathing spots |
| Praia do centro | The central beach area of Caraguatatuba, close to shops, markets, and nightlife. Attractive to tourists who want to stay in the heart of the action. | Caraguatatuba Market, Local shops and boutiques, Restaurants and nightlife, Cultural events, Historical architecture |
| Serra do Mar | A mountainous region offering stunning views and hiking trails, attracting nature lovers and adventure enthusiasts. | Hiking trails, Wildlife observation, Scenic view points, Camping sites, Rural tourism experiences |
| Ilha do Cardoso | A beautiful island accessible by boat, known for its natural beauty and less crowded beaches. Ideal for those looking to escape the hustle and bustle. | Cardoso Island beaches, Eco-tourism activities, Snorkeling and diving, Natural reserves, Secluded spots |
| Praia Brava | A more remote beach known for its strong waves and excellent surfing conditions. Attracts surfers and beach lovers looking for adventure. | Brava Beach, Surfing spots, Beach camping, Natural landscapes, Sunset views |
| Balsa Nova | A quiet neighborhood that offers proximity to nature and local culture, appealing to visitors seeking an authentic experience. | Local cultural events, Craft fairs, Traditional local cuisine, Nature walks, Community activities |
Understanding Airbnb License Requirements & STR Laws in Caraguatatuba (2025)
While Caraguatatuba, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Caraguatatuba to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Caraguatatuba (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Caraguatatubabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa wonderful Caragua foot on the sand condominium
Entire Place • 9 bedrooms
Cobertura Duplex - Gaivotas/Costa Verde
Entire Place • 4 bedrooms
At Condomínio Costa Verde Tabatinga Caraguatatuba
Entire Place • 7 bedrooms
VILLA VOLPE - Cond. Costa Verde Tabatinga
Entire Place • 5 bedrooms
Fabulous House in the Costa Verde Tabatinga Condominium
Entire Place • 6 bedrooms
Casa em condomínio fechado | Praia da Tabatinga
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Caraguatatuba (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Caraguatatuba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Litoral Superhost | 31 | $155,756 | 421 | 4.85/5.0 |
| Giovanna | 1 | $144,990 | 4 | 5.00/5.0 |
| Renata | 15 | $124,706 | 78 | 4.93/5.0 |
| Glaucia | 15 | $122,123 | 117 | 4.92/5.0 |
| Erik | 9 | $119,279 | 162 | 4.94/5.0 |
| Marta | 5 | $116,001 | 112 | 4.97/5.0 |
| Helder | 9 | $104,261 | 75 | 4.80/5.0 |
| Host #125064995 | 1 | $83,105 | 0 | N/A/5.0 |
| Suzane | 1 | $80,774 | 42 | 4.90/5.0 |
| Miguel | 4 | $77,573 | 107 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Caraguatatuba.
Dive Deeper: Advanced Caraguatatuba STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Caraguatatuba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCaraguatatuba Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Caraguatatuba
- The Caraguatatuba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 2,756 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Caraguatatuba, House properties are the most common (60.8%), reflecting the local real estate landscape.
- Houses represent a significant 60.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Caraguatatuba Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Caraguatatuba
- The dominant room capacity in Caraguatatuba is 2 bedrooms listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.1% of the active Airbnb listings in Caraguatatuba, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Caraguatatuba.
Caraguatatuba Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Caraguatatuba
- The most common guest capacity trend in Caraguatatuba vacation rentals is listings accommodating 8+ guests (46.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Caraguatatuba STR market, accounting for 67.3% of listings.
- 72.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Caraguatatuba.
- On average, properties in Caraguatatuba are equipped to host 6.3 guests.
Caraguatatuba Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Caraguatatuba
- The most common availability pattern in Caraguatatuba falls within the 271-366 days range, representing 73.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Caraguatatuba (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Caraguatatuba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
547 listings
20.4% of total
2 Nights
1009 listings
37.6% of total
3 Nights
127 listings
4.7% of total
4-6 Nights
77 listings
2.9% of total
7-29 Nights
17 listings
0.6% of total
30+ Nights
909 listings
33.8% of total
Key Insights
- The most prevalent minimum stay requirement in Caraguatatuba is 2 Nights, adopted by 37.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33.8%) caters to monthly stays (30+ nights) in Caraguatatuba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.6% of Caraguatatuba hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Caraguatatuba.
Caraguatatuba Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.1% of total
Non-refundable
1 listings
0% of total
Refundable
2 listings
0.1% of total
Super Strict 60 Days
1 listings
0% of total
Flexible
529 listings
23.5% of total
Moderate
521 listings
23.1% of total
Firm
536 listings
23.8% of total
Strict
662 listings
29.4% of total
Cancellation Policy Insights for Caraguatatuba
- The prevailing Airbnb cancellation policy trend in Caraguatatuba is Strict, used by 29.4% of listings.
- A majority (53.2%) of hosts in Caraguatatuba utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.4% market standard in Caraguatatuba.
- Regularly review your cancellation policy against competitors and market demand shifts in Caraguatatuba.
Caraguatatuba STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Caraguatatuba
- The overall average booking lead time for vacation rentals in Caraguatatuba is 37 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Caraguatatuba.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Caraguatatuba averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Caraguatatuba (2025)
Amenity Prevalence
Amenity Insights for Caraguatatuba
- Essential amenities in Caraguatatuba that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Caraguatatuba: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Caraguatatuba to stay competitive.
Caraguatatuba Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Caraguatatuba
- The typical guest profile for Airbnb in Caraguatatuba consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.6% of guests.
- Key international markets include Brazil (97.6%) and United States (0.6%).
- Top languages spoken are Portuguese (59.1%) followed by English (24.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Caraguatatuba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilha Grande | 10 | $1,712 | $160.97 | 40% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |
| Carapicuíba | 57 | $1,143 | $208.34 | 37% |