Itanhaem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Itanhaem in 2025? Explore comprehensive Airbnb analytics for Itanhaem, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Itanhaem, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,598 active listings.
Whether you're considering an Airbnb investment in Itanhaem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itanhaem Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itanhaem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itanhaem (2025)
Understanding the monthly revenue variations for Airbnb listings in Itanhaem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itanhaem is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itanhaem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $934 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $482 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itanhaem
Itanhaem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itanhaem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itanhaem:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itanhaem
Average Daily Rate (ADR) Airbnb Trends in Itanhaem (2025)
Effective short term rental pricing strategy in Itanhaem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itanhaem typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Itanhaem
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Airbnb Seasonality Analysis & Trends in Itanhaem (2025)
Peak Season (January, December, March)
- Revenue averages $1,071 per month
- Occupancy rates average 33.9%
- Daily rates average $100
Shoulder Season
- Revenue averages $628 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $96
Low Season (June, July, August)
- Revenue drops to average $492 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $101
Seasonality Insights for Itanhaem
- The Airbnb seasonality in Itanhaem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itanhaem's highest earning potential, with monthly revenues capable of climbing to $1,205, occupancy reaching a high of 37.9%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $443, occupancy could drop to 14.8%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itanhaem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itanhaem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itanhaem (2025)
Exploring the top neighborhoods for short-term rentals in Itanhaem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia dos Sonhos | A beautiful beach with calm waters and a wide stretch of sand, perfect for families and those seeking relaxation. Its natural beauty makes it a popular choice for vacation rentals. | Praia dos Sonhos Beach, Iguape River, local seafood restaurants, beachside bars, water sports activities |
| Praia do Cibratel | Known for its stunning coastline and vibrant atmosphere, this area attracts both local and international tourists looking for a lively beach experience. | Cibratel Beach, Cibratel II Beach, local nightlife, surfing spots, fishing opportunities |
| Praia do Engenho | A quieter beach destination ideal for peace seekers and nature lovers. It features beautiful scenery and a more laid-back environment. | Praia do Engenho Beach, natural reserves, walking trails, beachside eateries, eco-tourism opportunities |
| Centro de Itanhaém | The city center offers a blend of cultural and historical attractions, appealing to those interested in the local history and community. | Igreja Matriz de Sant'Anna, Casa de Canoa, Caminho dos Antiquários, local markets, cultural events |
| Jardim Suarão | A residential neighborhood close to the beach, ideal for family vacations or longer stays, providing a homey atmosphere and local amenities. | Suarão Beach, park areas, family-friendly restaurants, fishing docks, community activities |
| Praia de Vera Cruz | A less crowded beach that offers a serene environment for visitors to unwind. Great for a weekend getaway with a local vibe. | Vera Cruz Beach, picnic areas, local artisans, tranquil surroundings, water sports |
| Praia do Gaivota | A beach destination popular among surfers and water sport enthusiasts, making it attractive for young travelers seeking adventure. | Gaivota Beach, surfing spots, kite surfing, local surf schools, beach festivals |
| Praia da Ribeira | Known for its natural beauty and accessibility, Ribeira attracts nature lovers and offers a range of outdoor activities. | Ribeira Beach, hiking trails, natural pools, scenic viewpoints, wildlife observation |
Understanding Airbnb License Requirements & STR Laws in Itanhaem (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Itanhaem. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itanhaem to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Itanhaem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itanhaembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach300m 6Quartos 3cars monitored24h Tv75poleg
Entire Place • 6 bedrooms
Beach house, 5 Suites, Right on the sand, Heated Pool
Entire Place • 5 bedrooms
Greek house foot on the sand
Entire Place • 9 bedrooms
Casa Fantástica Leisure Cinema 200m Pet Beach
Entire Place • 5 bedrooms
Chácara frente ao mar
Entire Place • 9 bedrooms
Lazer and family comfort 5 minutes from the beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itanhaem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itanhaem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aline | 12 | $153,787 | 152 | 4.87/5.0 |
| Axel | 1 | $67,197 | 65 | 4.86/5.0 |
| Julio Cesar | 3 | $57,794 | 164 | 4.96/5.0 |
| Aparecido | 2 | $56,908 | 24 | 4.92/5.0 |
| Renato | 1 | $55,007 | 97 | 4.92/5.0 |
| Jose | 2 | $50,544 | 65 | 4.99/5.0 |
| Tatiana | 5 | $46,303 | 22 | 4.33/5.0 |
| Tatiana | 1 | $44,944 | 15 | 4.93/5.0 |
| Bruna | 1 | $44,916 | 36 | 5.00/5.0 |
| Host #51490833 | 3 | $42,960 | 1 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itanhaem.
Dive Deeper: Advanced Itanhaem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itanhaem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItanhaem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itanhaem
- The Itanhaem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 1,598 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itanhaem, House properties are the most common (84.4%), reflecting the local real estate landscape.
- Houses represent a significant 84.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.9%) offer potential for unique stay experiences.
Itanhaem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itanhaem
- The dominant room capacity in Itanhaem is 2 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.3% of the active Airbnb listings in Itanhaem, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itanhaem.
Itanhaem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itanhaem
- The most common guest capacity trend in Itanhaem vacation rentals is listings accommodating 8+ guests (70%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Itanhaem STR market, accounting for 81.2% of listings.
- 85.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itanhaem.
- On average, properties in Itanhaem are equipped to host 7.0 guests.
Itanhaem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itanhaem
- The most common availability pattern in Itanhaem falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Itanhaem (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itanhaem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
401 listings
26% of total
2 Nights
594 listings
38.4% of total
3 Nights
64 listings
4.1% of total
4-6 Nights
39 listings
2.5% of total
7-29 Nights
5 listings
0.3% of total
30+ Nights
442 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Itanhaem is 2 Nights, adopted by 38.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.4%) of the Itanhaem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Itanhaem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.4% of Itanhaem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itanhaem.
Itanhaem Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.1% of total
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
12 listings
1% of total
Flexible
382 listings
30.4% of total
Moderate
301 listings
24% of total
Firm
230 listings
18.3% of total
Strict
329 listings
26.2% of total
Cancellation Policy Insights for Itanhaem
- The prevailing Airbnb cancellation policy trend in Itanhaem is Flexible, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.4%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.4% market standard in Itanhaem.
- Regularly review your cancellation policy against competitors and market demand shifts in Itanhaem.
Itanhaem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itanhaem
- The overall average booking lead time for vacation rentals in Itanhaem is 39 days.
- Guests book furthest in advance for stays during December (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Itanhaem.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Itanhaem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itanhaem (2025)
Amenity Prevalence
Amenity Insights for Itanhaem
- Essential amenities in Itanhaem that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Itanhaem.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itanhaem: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itanhaem to stay competitive.
Itanhaem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itanhaem
- The typical guest profile for Airbnb in Itanhaem consists of primarily domestic travelers (99%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.6% of guests.
- Key international markets include Brazil (98.6%) and United States (0.5%).
- Top languages spoken are Portuguese (63.6%) followed by English (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and São Bernardo do Campo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itanhaem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 142 | $1,603 | $211.19 | 31% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Vargem Grande Paulista | 46 | $1,178 | $156.28 | 34% |
| Porto Feliz | 84 | $1,173 | $219.34 | 28% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |
| Mairinque | 348 | $1,148 | $176.61 | 28% |
| Carapicuíba | 57 | $1,143 | $208.34 | 37% |
| Jambeiro | 17 | $1,133 | $145.85 | 32% |
| Igaratá | 156 | $1,123 | $204.14 | 26% |
| São Sebastião | 6,263 | $1,118 | $187.76 | 30% |