Itu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Itu in 2025? Explore comprehensive Airbnb analytics for Itu, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Itu, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 317 active listings.
Whether you're considering an Airbnb investment in Itu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itu (2025)
Understanding the monthly revenue variations for Airbnb listings in Itu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itu is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,115+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $833 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $333, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itu
Itu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itu:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itu
Average Daily Rate (ADR) Airbnb Trends in Itu (2025)
Effective short term rental pricing strategy in Itu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itu typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $505+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $275 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Itu
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Airbnb Seasonality Analysis & Trends in Itu (2025)
Peak Season (December, March, January)
- Revenue averages $2,115 per month
- Occupancy rates average 33.2%
- Daily rates average $213
Shoulder Season
- Revenue averages $1,550 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $211
Low Season (May, June, September)
- Revenue drops to average $1,279 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $211
Seasonality Insights for Itu
- The Airbnb seasonality in Itu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itu's highest earning potential, with monthly revenues capable of climbing to $2,274, occupancy reaching a high of 35.0%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,188, occupancy could drop to 20.7%, and ADRs may adjust down to $201.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itu (2025)
Exploring the top neighborhoods for short-term rentals in Itu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Itu with historical significance and a lively atmosphere. Ideal for tourists seeking culture and convenience, with many attractions within walking distance. | Igreja Matriz Nossa Senhora da Candelária, Museu da Cidade, Praça da Matriz, Teatro Municipal, Cascata dos Biquinhos |
| Jardim Previdência | A quiet residential neighborhood that appeals to families and long-term stays, with access to parks and local amenities. | Parque Municipal de Itu, Shopping Itu, local markets, playgrounds, nature trails |
| Parque das Águas | Known for its natural beauty and recreational areas. Great for visitors looking for outdoor activities and relaxation. | Parque das Águas, Caminho das Águas, trails, picnic areas, scenic views |
| Vila Nova | A charming neighborhood with a mix of residential and commercial spaces, attracting both leisure and business travelers. | local restaurants, nightlife, cultural events, artisan shops |
| São Judas Tadeu | A suburban area that offers a peaceful retreat, popular with families and those looking for an extended stay. | community parks, schools, local shops, family-friendly restaurants |
| Alphaville | A modern residential area that's popular for its upscale homes and proximity to amenities, suitable for affluent visitors. | shopping malls, golf courses, high-end restaurants, leisure facilities |
| Bairro da Cidadania | A vibrant neighborhood known for its arts and culture, frequented by tourists interested in local events and festivals. | art galleries, cultural festivals, community events, unique local dining |
| Granja Viana | An area that combines natural beauty with urban conveniences, favored by those seeking tranquility without sacrificing accessibility to the city. | nature reserves, eco-friendly cafes, scenic hiking trails, local food markets |
Understanding Airbnb License Requirements & STR Laws in Itu (2025)
While Itu, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Itu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Dos Mares
Entire Place • 6 bedrooms
Chácara Ilha da Lua
Entire Place • 6 bedrooms
Farmhouse located in Itú.
Entire Place • 10 bedrooms
Swimming Pool-Field Completely 16 people
Entire Place • 6 bedrooms
Casa novíssima com todo lazer!
Entire Place • 5 bedrooms
Celebrating to celebrate with family and friends!
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda E Leonardo | 2 | $270,663 | 201 | 4.95/5.0 |
| Victor | 4 | $97,695 | 45 | 4.95/5.0 |
| Luiz Gustavo | 1 | $87,054 | 3 | 5.00/5.0 |
| Ornella | 1 | $81,445 | 29 | 5.00/5.0 |
| Maria Francisca Teresa | 2 | $78,936 | 44 | 4.97/5.0 |
| Host #4610987 | 1 | $77,720 | 0 | N/A/5.0 |
| Graziela | 1 | $70,949 | 26 | 5.00/5.0 |
| Host #31809371 | 1 | $68,987 | 0 | N/A/5.0 |
| Celso | 1 | $63,186 | 24 | 4.92/5.0 |
| Talita | 1 | $62,879 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itu.
Dive Deeper: Advanced Itu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itu
- The Itu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 317 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Itu, House properties are the most common (77.9%), reflecting the local real estate landscape.
- Houses represent a significant 77.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.7%) offer potential for unique stay experiences.
Itu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itu
- The dominant room capacity in Itu is 5+ bedrooms listings, making up 23% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 43.2% of the active Airbnb listings in Itu, indicating a high concentration in these sizes.
- A significant 59.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itu.
Itu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itu
- The most common guest capacity trend in Itu vacation rentals is listings accommodating 8+ guests (63.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Itu STR market, accounting for 76.3% of listings.
- 68.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itu.
- On average, properties in Itu are equipped to host 6.2 guests.
Itu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itu
- The most common availability pattern in Itu falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Itu (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Itu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
119 listings
38.8% of total
2 Nights
101 listings
32.9% of total
3 Nights
11 listings
3.6% of total
4-6 Nights
8 listings
2.6% of total
7-29 Nights
7 listings
2.3% of total
30+ Nights
61 listings
19.9% of total
Key Insights
- The most prevalent minimum stay requirement in Itu is 1 Night, adopted by 38.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.7%) of the Itu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.9%) caters to monthly stays (30+ nights) in Itu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.8% of Itu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itu.
Itu Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Flexible
65 listings
27% of total
Moderate
61 listings
25.3% of total
Firm
50 listings
20.7% of total
Strict
64 listings
26.6% of total
Cancellation Policy Insights for Itu
- The prevailing Airbnb cancellation policy trend in Itu is Flexible, used by 27% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (47.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27% market standard in Itu.
- Regularly review your cancellation policy against competitors and market demand shifts in Itu.
Itu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itu
- The overall average booking lead time for vacation rentals in Itu is 37 days.
- Guests book furthest in advance for stays during October (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Itu.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Itu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itu (2025)
Amenity Prevalence
Amenity Insights for Itu
- Essential amenities in Itu that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Itu.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itu: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itu to stay competitive.
Itu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itu
- The typical guest profile for Airbnb in Itu consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.1% of guests.
- Key international markets include Brazil (96.1%) and United States (1.7%).
- Top languages spoken are Portuguese (47.7%) followed by English (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Sorocaba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 142 | $1,603 | $211.19 | 31% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Vargem Grande Paulista | 46 | $1,178 | $156.28 | 34% |
| Porto Feliz | 84 | $1,173 | $219.34 | 28% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |