Nazaré Paulista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Nazaré Paulista in 2025? Explore comprehensive Airbnb analytics for Nazaré Paulista, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Nazaré Paulista, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 152 active listings.
Whether you're considering an Airbnb investment in Nazaré Paulista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nazaré Paulista Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nazaré Paulista Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nazaré Paulista (2025)
Understanding the monthly revenue variations for Airbnb listings in Nazaré Paulista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nazaré Paulista is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nazaré Paulista across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,330+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,935 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $968 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $445, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nazaré Paulista
Nazaré Paulista Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nazaré Paulista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nazaré Paulista:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nazaré Paulista
Average Daily Rate (ADR) Airbnb Trends in Nazaré Paulista (2025)
Effective short term rental pricing strategy in Nazaré Paulista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nazaré Paulista typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Nazaré Paulista
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Airbnb Seasonality Analysis & Trends in Nazaré Paulista (2025)
Peak Season (December, March, January)
- Revenue averages $2,003 per month
- Occupancy rates average 36.8%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,382 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $165
Low Season (June, August, September)
- Revenue drops to average $1,133 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $166
Seasonality Insights for Nazaré Paulista
- The Airbnb seasonality in Nazaré Paulista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nazaré Paulista's highest earning potential, with monthly revenues capable of climbing to $2,229, occupancy reaching a high of 39.0%, and ADRs peaking at $178.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,083, occupancy could drop to 21.1%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nazaré Paulista.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nazaré Paulista seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nazaré Paulista (2025)
Exploring the top neighborhoods for short-term rentals in Nazaré Paulista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Nazaré | The lively center of Nazaré Paulista, this area is popular for its proximity to local shops and restaurants, as well as access to cultural sites and festivals throughout the year. | Cultural Center of Nazaré, Local markets, Nazaré Paulista Museum, Parks and green areas |
| Represa de Nazaré | This area around the reservoir is perfect for water sports and leisure activities, making it a prime location for nature lovers and families looking for outdoor adventures. | Nazaré Reservoir, Canoeing and kayaking, Fishing spots, Picnic areas, Nature trails |
| Alto da Serra | A higher elevation area offering stunning views of the region, this spot is ideal for those seeking tranquility and connection with nature, away from city noise. | Hiking trails, Lookout points, Bird watching, Eco-tours |
| Bairros de Verde | Known for its lush greenery and natural beauty, this neighborhood attracts visitors looking for eco-friendly stays and a peaceful environment. | Eco-parks, Botanical gardens, Local wildlife exposure, Nature walks |
| Praça da Matriz | Central square with historical significance, perfect for cultural events and social gatherings, appealing to tourists interested in the local heritage. | Matriz Church, Nearby cafes, Local artisan markets |
| Parque Natural | The natural park area is great for outdoor enthusiasts and families, offering a variety of trails and educational activities about the local ecosystem. | Nature trails, Educational paths, Wildlife observation, Scenic picnic spots |
| Nazaré Paulista Climbing Area | For adventure seekers, this climbing area offers unique experiences and is appealing to those looking to engage in sports and activities. | Climbing spots, Outdoor training sessions, Rock climbing events |
| Caminho dos Quatis | This picturesque route attracts guests who enjoy scenic drives and local charm, leading to smaller shops and eateries that highlight local culture. | Scenic viewpoints, Local eateries, Craft shops |
Understanding Airbnb License Requirements & STR Laws in Nazaré Paulista (2025)
While Nazaré Paulista, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nazaré Paulista to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Nazaré Paulista (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nazaré Paulistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maui Cabana: Heated pool with amazing views!
Entire Place • 1 bedroom
Sítio MR - Nazaré Paulista/ SP
Entire Place • 8 bedrooms
Cabana A'Uwe: Heated pool with amazing views!
Entire Place • 1 bedroom
Beautiful mountain house Amazing top pool view
Entire Place • 4 bedrooms
Chácara Cantinho Nosso Céu - Nazaré Paulista
Entire Place • 5 bedrooms
Hydro in Suite/Private Swimming Pool/300mb WiFi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nazaré Paulista (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nazaré Paulista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heitor | 2 | $154,921 | 234 | 4.99/5.0 |
| Barbara | 7 | $118,211 | 249 | 4.85/5.0 |
| Kompose & Wow | 9 | $106,851 | 328 | 4.82/5.0 |
| Roberta | 1 | $78,739 | 8 | 5.00/5.0 |
| Douglas | 2 | $71,431 | 80 | 4.98/5.0 |
| Maria Eduarda | 1 | $57,358 | 69 | 4.97/5.0 |
| Valesca Rodrigues | 1 | $45,047 | 24 | 5.00/5.0 |
| Larissa | 1 | $38,300 | 14 | 4.86/5.0 |
| Josy | 1 | $38,093 | 4 | 4.75/5.0 |
| Host #443534328 | 1 | $36,877 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nazaré Paulista.
Dive Deeper: Advanced Nazaré Paulista STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nazaré Paulista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNazaré Paulista Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nazaré Paulista
- The Nazaré Paulista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 152 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nazaré Paulista, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Nazaré Paulista Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nazaré Paulista
- The dominant room capacity in Nazaré Paulista is 3 bedrooms listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 50.6% of the active Airbnb listings in Nazaré Paulista, indicating a high concentration in these sizes.
- A significant 68.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nazaré Paulista.
Nazaré Paulista Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nazaré Paulista
- The most common guest capacity trend in Nazaré Paulista vacation rentals is listings accommodating 8+ guests (75.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Nazaré Paulista STR market, accounting for 86.2% of listings.
- 82.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nazaré Paulista.
- On average, properties in Nazaré Paulista are equipped to host 6.9 guests.
Nazaré Paulista Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nazaré Paulista
- The most common availability pattern in Nazaré Paulista falls within the 271-366 days range, representing 67.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nazaré Paulista (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nazaré Paulista Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
23.2% of total
2 Nights
59 listings
39.1% of total
3 Nights
4 listings
2.6% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
52 listings
34.4% of total
Key Insights
- The most prevalent minimum stay requirement in Nazaré Paulista is 2 Nights, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Nazaré Paulista Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.4%) caters to monthly stays (30+ nights) in Nazaré Paulista, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.1% of Nazaré Paulista hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nazaré Paulista.
Nazaré Paulista Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
18.6% of total
Moderate
28 listings
21.7% of total
Firm
40 listings
31% of total
Strict
37 listings
28.7% of total
Cancellation Policy Insights for Nazaré Paulista
- The prevailing Airbnb cancellation policy trend in Nazaré Paulista is Firm, used by 31% of listings.
- A majority (59.7%) of hosts in Nazaré Paulista utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31% market standard in Nazaré Paulista.
- Regularly review your cancellation policy against competitors and market demand shifts in Nazaré Paulista.
Nazaré Paulista STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nazaré Paulista
- The overall average booking lead time for vacation rentals in Nazaré Paulista is 33 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (46 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Nazaré Paulista.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Nazaré Paulista averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nazaré Paulista (2025)
Amenity Prevalence
Amenity Insights for Nazaré Paulista
- Essential amenities in Nazaré Paulista that guests expect include: Free parking on premises, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Wifi, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Nazaré Paulista.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nazaré Paulista: Free parking on premises, TV, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, TV, Kitchen.
- Consider adding popular differentiators like BBQ grill or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nazaré Paulista to stay competitive.
Nazaré Paulista Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nazaré Paulista
- The typical guest profile for Airbnb in Nazaré Paulista consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.3% of guests.
- Key international markets include Brazil (98.3%) and Switzerland (0.3%).
- Top languages spoken are Portuguese (52.2%) followed by English (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Guarulhos.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nazaré Paulista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 142 | $1,603 | $211.19 | 31% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Vargem Grande Paulista | 46 | $1,178 | $156.28 | 34% |
| Porto Feliz | 84 | $1,173 | $219.34 | 28% |