Pirassununga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Pirassununga in 2025? Explore comprehensive Airbnb analytics for Pirassununga, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Pirassununga, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Pirassununga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pirassununga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pirassununga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pirassununga (2025)
Understanding the monthly revenue variations for Airbnb listings in Pirassununga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pirassununga is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pirassununga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $958+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $394 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $194, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pirassununga
Pirassununga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pirassununga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pirassununga:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pirassununga
Average Daily Rate (ADR) Airbnb Trends in Pirassununga (2025)
Effective short term rental pricing strategy in Pirassununga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pirassununga typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Pirassununga
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Airbnb Seasonality Analysis & Trends in Pirassununga (2025)
Peak Season (December, March, January)
- Revenue averages $685 per month
- Occupancy rates average 43.2%
- Daily rates average $70
Shoulder Season
- Revenue averages $507 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $75
Low Season (August, October, November)
- Revenue drops to average $398 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $91
Seasonality Insights for Pirassununga
- The Airbnb seasonality in Pirassununga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pirassununga's highest earning potential, with monthly revenues capable of climbing to $730, occupancy reaching a high of 45.5%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $342, occupancy could drop to 29.8%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pirassununga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pirassununga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pirassununga (2025)
Exploring the top neighborhoods for short-term rentals in Pirassununga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Pirassununga, rich in culture and history. This area attracts both local and visiting tourists seeking to experience the vibrant local life and historical sites. | Catedral Nossa Senhora da Conceição, Museu Histórico e Pedagógico, Praça da Matriz, Teatro Municipal, Feira do Produtor |
| Parque Municipal | A beautiful park area that offers tranquility and natural beauty, ideal for families and nature lovers. It provides a great spot for relaxation and outdoor activities. | Lago do Parque, Caminho das Águas, Playground, Trilhas para caminhada, Áreas para piquenique |
| Rodovia SP-330 | A strategic location near the highway, facilitating easy access for visitors traveling through the region. This area is suitable for those looking for convenient stays during travels. | Acessibilidade a outras cidades, Vistas do interior, Restaurantes e lanchonetes na rodovia, Postos de gasolina, Serviços de conveniência |
| Jardim São Lucas | A quiet residential neighborhood that appeals to families and those looking for longer stays. Its community atmosphere makes it feel like home for travelers needing a comfortable environment. | Praças tranquilas, Parque Infantil, Proximidade a supermercados, Escolas e centros comunitários, Restaurantes familiares |
| São Benedito | Known for local fairs and cultural events, this area offers guests a taste of traditional Brazilian culture and activities. A great place for cultural immersion. | Festa de São Benedito, Mercado Municipal, Eventos culturais locais, Culinária típica, Artesanato local |
| Estância Santa Rosa | A developing neighborhood with new investments and growing interest from visitors. Its charm lies in the rural landscape and local traditions, attracting those seeking an escape from urban life. | Caminhadas pela natureza, Feiras de artesanato, Visitas em cantinas locais, Cachoeiras nas proximidades, Contato com a natureza |
| Bairro do Lago | A scenic area with lakes and nature parks, perfect for eco-tourism and outdoor activities. This area is popular among those wanting a retreat in nature. | Lagoa do Bairro, Trilhas para caminhada, Birdwatching, Áreas de camping, Espaços para esportes |
| Pirassununga Rural | The rural areas surrounding Pirassununga offer a unique experience of Brazilian countryside, ideal for those looking to escape the city and explore agritourism. | Fazendas históricas, Atividades de agroturismo, Culinária rural, Caminhadas e passeios a cavalo, Visitas à produção local de queijos e cachaça |
Understanding Airbnb License Requirements & STR Laws in Pirassununga (2025)
While Pirassununga, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pirassununga to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Pirassununga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pirassunungabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfortable cottage and surrounded by nature!
Entire Place • 3 bedrooms
house with barbecue area and swimming pool
Entire Place • 3 bedrooms
Pirassununga, House with 3 suites in RURAL Condominium!
Entire Place • 3 bedrooms
House well located with swimming pool and air-conditioning.
Entire Place • 2 bedrooms
DUQUE3_Complete and modern apartment
Entire Place • 2 bedrooms
Stylish accommodation in Pirassununga
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pirassununga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pirassununga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Celso | 11 | $34,165 | 253 | 4.70/5.0 |
| Juliana | 1 | $23,481 | 10 | 5.00/5.0 |
| Viviane | 9 | $23,336 | 85 | 4.57/5.0 |
| Gustavo | 3 | $22,444 | 323 | 4.86/5.0 |
| José | 1 | $16,813 | 5 | 5.00/5.0 |
| Wohnrath | 1 | $15,312 | 22 | 4.95/5.0 |
| Janaina | 2 | $12,626 | 81 | 4.88/5.0 |
| Bento E Vanessa | 1 | $10,420 | 164 | 4.95/5.0 |
| Nathalia | 4 | $9,853 | 131 | 4.95/5.0 |
| Waleska | 1 | $8,320 | 106 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pirassununga.
Dive Deeper: Advanced Pirassununga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pirassununga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPirassununga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pirassununga
- The Pirassununga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pirassununga, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays, hotel/boutique (combined 8.0%) offer potential for unique stay experiences.
Pirassununga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pirassununga
- The dominant room capacity in Pirassununga is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.3% of the active Airbnb listings in Pirassununga, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pirassununga.
Pirassununga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pirassununga
- The most common guest capacity trend in Pirassununga vacation rentals is listings accommodating 8+ guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Pirassununga STR market, accounting for 46.7% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pirassununga.
- On average, properties in Pirassununga are equipped to host 4.9 guests.
Pirassununga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pirassununga
- The most common availability pattern in Pirassununga falls within the 271-366 days range, representing 54.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pirassununga (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pirassununga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
51.4% of total
2 Nights
17 listings
23% of total
3 Nights
1 listings
1.4% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
16 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Pirassununga is 1 Night, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.4%) of the Pirassununga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Pirassununga, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.4% of Pirassununga hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pirassununga.
Pirassununga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
28.2% of total
Moderate
15 listings
21.1% of total
Firm
24 listings
33.8% of total
Strict
12 listings
16.9% of total
Cancellation Policy Insights for Pirassununga
- The prevailing Airbnb cancellation policy trend in Pirassununga is Firm, used by 33.8% of listings.
- A majority (50.7%) of hosts in Pirassununga utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.8% market standard in Pirassununga.
- Regularly review your cancellation policy against competitors and market demand shifts in Pirassununga.
Pirassununga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pirassununga
- The overall average booking lead time for vacation rentals in Pirassununga is 31 days.
- Guests book furthest in advance for stays during December (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Pirassununga.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Pirassununga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pirassununga (2025)
Amenity Prevalence
Amenity Insights for Pirassununga
- Essential amenities in Pirassununga that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pirassununga: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pirassununga to stay competitive.
Pirassununga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pirassununga
- The typical guest profile for Airbnb in Pirassununga consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.3% of guests.
- Key international markets include Brazil (95.3%) and United States (1.1%).
- Top languages spoken are Portuguese (53.5%) followed by English (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pirassununga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Vargem | 41 | $1,463 | $167.37 | 33% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Cássia | 24 | $1,321 | $166.63 | 33% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Pedra Bela | 30 | $1,053 | $110.96 | 32% |
| Nova Odessa | 19 | $1,050 | $131.00 | 37% |
| Jacutinga | 30 | $988 | $140.23 | 26% |
| Bragança Paulista | 222 | $898 | $142.66 | 32% |