Praia Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Praia Grande in 2025? Explore comprehensive Airbnb analytics for Praia Grande, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Praia Grande, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 5,394 active listings.
Whether you're considering an Airbnb investment in Praia Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Praia Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Praia Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Praia Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in Praia Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Praia Grande is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Praia Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,256+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $762 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $425 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $207, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Praia Grande
Praia Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Praia Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Praia Grande:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Praia Grande
Average Daily Rate (ADR) Airbnb Trends in Praia Grande (2025)
Effective short term rental pricing strategy in Praia Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Praia Grande typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Praia Grande
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Airbnb Seasonality Analysis & Trends in Praia Grande (2025)
Peak Season (January, December, March)
- Revenue averages $938 per month
- Occupancy rates average 42.2%
- Daily rates average $71
Shoulder Season
- Revenue averages $520 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $65
Low Season (May, June, August)
- Revenue drops to average $407 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $65
Seasonality Insights for Praia Grande
- The Airbnb seasonality in Praia Grande shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Praia Grande's highest earning potential, with monthly revenues capable of climbing to $1,068, occupancy reaching a high of 48.7%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $356, occupancy could drop to 19.0%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Praia Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Praia Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Praia Grande (2025)
Exploring the top neighborhoods for short-term rentals in Praia Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Guilhermina | Known for its beautiful beach and family-friendly atmosphere, Guilhermina attracts both local and international tourists looking for a relaxing getaway. | Praia da Guilhermina, Praia Grande Cultural Center, Shopping Feira de Artesanato, Praia do Canta Galo, Guilhermina Beach Market |
| Ocian | A vibrant area with a lively boardwalk, Ocian is popular among tourists seeking entertainment and beach activities, making it a prime spot for Airbnb hosts. | Ocian Beach, Boardwalk of Ocian, Local food markets, Praia do Canto do Forte, Oceanic Aquarium |
| Aviação | This area offers a more tranquil beach experience with beautiful scenery, attracting visitors looking for peace and quiet away from the bustling tourist spots. | Aviação Beach, Praia Grande Sea Aquarium, Nearby hiking trails, Local seafood restaurants |
| Tupi | Tupi is known for its convenience and proximity to amenities, making it a preferred choice for families and groups visiting Praia Grande. | Praia do Tupi, Local shopping areas, Proximity to public transport, Restaurants and cafes nearby |
| Terramari | A quieter beach area that appeals to those looking for a peaceful stay, making it great for travelers seeking a getaway from urban life. | Terramari Beach, Parks and green spaces, Cycling paths, Fishing opportunities |
| Maracanã | Choose Maracanã for its affordability and access to essential services, popular with budget travelers and local tourists. | Maracanã Beach, Local bars and nightlife, Food stalls along the beach, Cultural festivals |
| Mansão | Mansão offers luxury accommodations and attracts more affluent tourists looking for upscale experiences near the beach. | Mansão Beach, Luxury restaurants, Spas and wellness centers, Water sports activities |
| Solares | Ideal for those looking for a relaxed beach environment, Solares is tucked away and provides a cozy atmosphere for guests. | Solares Beach, Quiet parks, Scenic viewpoints, Local artisanal shops |
Understanding Airbnb License Requirements & STR Laws in Praia Grande (2025)
While Praia Grande, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Praia Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Praia Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Praia Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment near Canto do Forte Beach
Entire Place • 1 bedroom
TM104 Guilhermina with Sea View, AR/C, vacant
Entire Place • 2 bedrooms
Guilhermina-released leisure/2suites with AR/Linen
Entire Place • 2 bedrooms
Duplex penthouse with private oceanfront pool
Entire Place • 3 bedrooms
Apartment on the PG on the beach!
Entire Place • 3 bedrooms
Front sea with 4 bedrooms, 3 parking spots and gourmet balcony
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Praia Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Praia Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renan | 30 | $345,352 | 1646 | 4.82/5.0 |
| Gabriela | 36 | $274,334 | 240 | 4.76/5.0 |
| Felipe Silva | 25 | $175,399 | 132 | 4.78/5.0 |
| Maxwell E Rafaela | 10 | $175,377 | 739 | 4.88/5.0 |
| Paulo | 22 | $121,590 | 334 | 4.49/5.0 |
| Conceição | 12 | $118,715 | 443 | 4.87/5.0 |
| Christopher Alan | 1 | $114,160 | 9 | 5.00/5.0 |
| Thalita Mancini | 15 | $104,738 | 428 | 4.80/5.0 |
| Clóvis | 5 | $104,383 | 96 | 4.87/5.0 |
| Ariane | 4 | $95,548 | 187 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Praia Grande.
Dive Deeper: Advanced Praia Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Praia Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPraia Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Praia Grande
- The Praia Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 5,394 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Praia Grande, Apartment/Condo properties are the most common (86.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 0.8%) offer potential for unique stay experiences.
Praia Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Praia Grande
- The dominant room capacity in Praia Grande is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.3% of the active Airbnb listings in Praia Grande, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Praia Grande.
Praia Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Praia Grande
- The most common guest capacity trend in Praia Grande vacation rentals is listings accommodating 6 guests (37%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Praia Grande STR market, accounting for 63.8% of listings.
- 68.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Praia Grande.
- On average, properties in Praia Grande are equipped to host 6.0 guests.
Praia Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Praia Grande
- The most common availability pattern in Praia Grande falls within the 271-366 days range, representing 68.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Praia Grande (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Praia Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1106 listings
21.2% of total
2 Nights
1918 listings
36.8% of total
3 Nights
201 listings
3.9% of total
4-6 Nights
110 listings
2.1% of total
7-29 Nights
20 listings
0.4% of total
30+ Nights
1854 listings
35.6% of total
Key Insights
- The most prevalent minimum stay requirement in Praia Grande is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (35.6%) caters to monthly stays (30+ nights) in Praia Grande, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Praia Grande hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Praia Grande.
Praia Grande Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
32 listings
0.6% of total
Super Strict 30 Days
3 listings
0.1% of total
Flexible
1544 listings
29.7% of total
Moderate
1302 listings
25% of total
Firm
1129 listings
21.7% of total
Strict
1196 listings
23% of total
Cancellation Policy Insights for Praia Grande
- The prevailing Airbnb cancellation policy trend in Praia Grande is Flexible, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (44.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.7% market standard in Praia Grande.
- Regularly review your cancellation policy against competitors and market demand shifts in Praia Grande.
Praia Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Praia Grande
- The overall average booking lead time for vacation rentals in Praia Grande is 29 days.
- Guests book furthest in advance for stays during December (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (38 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Praia Grande.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Praia Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Praia Grande (2025)
Amenity data is currently unavailable for Praia Grande.
Praia Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Praia Grande
- The typical guest profile for Airbnb in Praia Grande consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.2% of guests.
- Key international markets include Brazil (98.2%) and United States (0.6%).
- Top languages spoken are Portuguese (65.5%) followed by English (19.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Praia Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 133 | $1,743 | $222.40 | 32% |
| Campo Limpo Paulista | 45 | $1,397 | $164.48 | 32% |
| Porto Feliz | 69 | $1,358 | $248.43 | 30% |
| Jambeiro | 15 | $1,350 | $153.45 | 33% |
| Bertioga | 4,263 | $1,334 | $185.91 | 33% |
| Igaratá | 136 | $1,264 | $193.65 | 28% |
| Mairinque | 323 | $1,256 | $173.58 | 29% |
| Elias Fausto | 11 | $1,195 | $141.53 | 32% |
| Tietê | 16 | $1,195 | $231.62 | 27% |
| São Sebastião | 6,057 | $1,178 | $181.71 | 31% |