Suzano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Suzano in 2025? Explore comprehensive Airbnb analytics for Suzano, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Suzano, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 67 active listings.
Whether you're considering an Airbnb investment in Suzano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Suzano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Suzano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Suzano (2025)
Understanding the monthly revenue variations for Airbnb listings in Suzano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suzano is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suzano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,781+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,713 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $897 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $473, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suzano
Suzano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Suzano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suzano:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suzano
Average Daily Rate (ADR) Airbnb Trends in Suzano (2025)
Effective short term rental pricing strategy in Suzano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suzano typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Suzano
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Airbnb Seasonality Analysis & Trends in Suzano (2025)
Peak Season (December, January, March)
- Revenue averages $1,748 per month
- Occupancy rates average 42.4%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,114 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $137
Low Season (June, August, September)
- Revenue drops to average $948 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $138
Seasonality Insights for Suzano
- The Airbnb seasonality in Suzano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Suzano's highest earning potential, with monthly revenues capable of climbing to $2,352, occupancy reaching a high of 47.1%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 27.3%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Suzano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Suzano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Suzano (2025)
Exploring the top neighborhoods for short-term rentals in Suzano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Suzano | The vibrant downtown area with a mix of shopping, dining, and cultural attractions. A central location that attracts both tourists and locals, making it ideal for short-term rentals. | Suzano Municipal Market, Suzano City Hall, Igreja Nossa Senhora dos Santos Anjos, Shopping Suzano, Parque Max Feffer |
| Jardim Imperador | A residential neighborhood with parks and family-friendly amenities. Offers a more relaxed atmosphere while still being close to the city center, appealing to families and longer-term visitors. | Parque Jardim Imperador, local shops and cafes, community events, Green areas for outdoor activities |
| Jardim dos Pimentas | A suburban area that provides a quiet environment with easy access to São Paulo. Attractive for travelers looking for a peaceful stay while being near the urban action. | Parque Municipal das Lavras, local dining options, proximity to public transport, tranquil neighborhoods |
| Cidade Miguel Badra | An emerging area with new developments and a growing community. Ideal for early investors looking for potential rental increases as the area continues to develop. | Shopping facilities, parks, family-friendly atmosphere, local restaurants |
| Parque das Laranjeiras | A popular neighborhood with a mix of residential and commercial properties. Known for its convenience and access to various amenities, it attracts both tourists and business travelers. | Parque das Laranjeiras itself, local shops, restaurants, easy access to public transport |
| Bairros do Casa Branca | A well-established residential area that is seen as a safe and desirable location for families. It offers a quieter alternative for those looking to escape the city bustle while still being well-connected. | local parks, community centers, family-oriented gatherings, accessible transport links |
| Vila Nova Suzano | An up-and-coming neighborhood characterized by new developments and modern amenities. It's a good investment opportunity for those looking to cater to young professionals and families. | Shopping malls, cafes, gyms, youth-friendly activities |
| Suzano Parque Shopping | This area is centered around a major shopping complex that draws a significant amount of foot traffic, making it ideal for short-term rentals aimed at shoppers and leisure travelers. | Suzano Park Shopping Mall, movie theaters, variety of dining options, events and promotions |
Understanding Airbnb License Requirements & STR Laws in Suzano (2025)
While Suzano, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Suzano to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Suzano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suzanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful and comfortable farm
Entire Place • 3 bedrooms
Vale Encantado - Country House
Entire Place • 5 bedrooms
Recanto Florido Farmhouse
Entire Place • 4 bedrooms
Heated pool farmhouse Suzano M. City w/ 6 bedrooms
Entire Place • 6 bedrooms
Cabana Le Donise - Design and nature 1 hour from SP
Entire Place • 1 bedroom
Country house in Suzano - SP
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Suzano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Suzano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felipe | 1 | $35,627 | 59 | 4.80/5.0 |
| Anne | 3 | $35,571 | 25 | 4.59/5.0 |
| Marli | 1 | $35,381 | 2 | Not Rated |
| Bruna | 1 | $29,753 | 20 | 4.90/5.0 |
| Daniel | 1 | $26,252 | 111 | 4.97/5.0 |
| Muriel | 1 | $25,424 | 30 | 4.93/5.0 |
| Chácara Ana E Fininho | 1 | $25,245 | 6 | 5.00/5.0 |
| Sandra | 1 | $23,706 | 33 | 4.94/5.0 |
| Daniel | 1 | $23,601 | 66 | 4.98/5.0 |
| Karina | 1 | $36,908 | 60 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suzano.
Dive Deeper: Advanced Suzano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suzano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuzano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suzano
- The Suzano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 67 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Suzano, House properties are the most common (82.1%), reflecting the local real estate landscape.
- Houses represent a significant 82.1% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, hotel/boutique, outdoor/unique (combined 7.5%) offer potential for unique stay experiences.
Suzano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suzano
- The dominant room capacity in Suzano is 3 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Suzano, indicating a high concentration in these sizes.
- A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Suzano.
Suzano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suzano
- The most common guest capacity trend in Suzano vacation rentals is listings accommodating 8+ guests (74.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Suzano STR market, accounting for 86.5% of listings.
- 80.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suzano.
- On average, properties in Suzano are equipped to host 7.0 guests.
Suzano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suzano
- The most common availability pattern in Suzano falls within the 271-366 days range, representing 62.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Suzano (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Suzano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
41.5% of total
2 Nights
20 listings
30.8% of total
3 Nights
3 listings
4.6% of total
4-6 Nights
2 listings
3.1% of total
30+ Nights
13 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Suzano is 1 Night, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.3%) of the Suzano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Suzano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.5% of Suzano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suzano.
Suzano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
22.2% of total
Moderate
12 listings
19% of total
Firm
16 listings
25.4% of total
Strict
21 listings
33.3% of total
Cancellation Policy Insights for Suzano
- The prevailing Airbnb cancellation policy trend in Suzano is Strict, used by 33.3% of listings.
- A majority (58.7%) of hosts in Suzano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Suzano.
- With 33.3% using Strict terms, this is a viable option in Suzano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Suzano.
Suzano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Suzano
- The overall average booking lead time for vacation rentals in Suzano is 39 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Suzano.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Suzano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Suzano (2025)
Amenity data is currently unavailable for Suzano.
Suzano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Suzano
- The typical guest profile for Airbnb in Suzano consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.4% of guests.
- Key international markets include Brazil (94.4%) and United States (1.9%).
- Top languages spoken are Portuguese (51.1%) followed by English (24.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Suzano.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Suzano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 28 | $1,814 | $268.16 | 30% |
| Itupeva | 133 | $1,743 | $222.40 | 32% |
| Tuiuti | 18 | $1,607 | $146.75 | 32% |
| Vargem | 43 | $1,487 | $169.37 | 34% |
| Valinhos | 58 | $1,414 | $170.61 | 37% |
| Campo Limpo Paulista | 45 | $1,397 | $164.48 | 32% |
| Itatiba | 167 | $1,364 | $164.09 | 33% |
| Porto Feliz | 69 | $1,358 | $248.43 | 30% |
| Jambeiro | 15 | $1,350 | $153.45 | 33% |
| Bertioga | 4,263 | $1,334 | $185.91 | 33% |