São José do Rio Preto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in São José do Rio Preto in 2025? Explore comprehensive Airbnb analytics for São José do Rio Preto, São Paulo, Brazil to uncover income potential. This 2025 STR market report for São José do Rio Preto, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 439 active listings.

Whether you're considering an Airbnb investment in São José do Rio Preto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São José do Rio Preto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key São José do Rio Preto Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$44
The average rental revenue earned for an occupied room per day in São José do Rio Preto.
Occupancy Rate(?)
42.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,639
Typical annual income for an Airbnb listing in São José do Rio Preto. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.3%
Positive growth (2.3%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in São José do Rio Preto.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in São José do Rio Preto.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
439
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in São José do Rio Preto (2025)

Understanding the monthly revenue variations for Airbnb listings in São José do Rio Preto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São José do Rio Preto is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São José do Rio Preto across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,022+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $702 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $431 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $211, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in São José do Rio Preto

São José do Rio Preto Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the São José do Rio Preto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São José do Rio Preto:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in São José do Rio Preto

Average Daily Rate (ADR) Airbnb Trends in São José do Rio Preto (2025)

Effective short term rental pricing strategy in São José do Rio Preto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São José do Rio Preto typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $73+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $41 or more.
  • Typical properties (Median) charge around $31 per night.
  • Entry-level properties (Bottom 25%) earn around $23 per night.

Average Daily Rate (ADR) Trend by Month in São José do Rio Preto

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Airbnb Seasonality Analysis & Trends in São José do Rio Preto (2025)

Peak Season (March, December, February)
  • Revenue averages $632 per month
  • Occupancy rates average 48.5%
  • Daily rates average $45
Shoulder Season
  • Revenue averages $522 per month
  • Occupancy maintains around 46.4%
  • Daily rates hold near $41
Low Season (May, June, September)
  • Revenue drops to average $460 per month
  • Occupancy decreases to average 39.2%
  • Daily rates adjust to average $43

Seasonality Insights for São José do Rio Preto

  • The Airbnb seasonality in São José do Rio Preto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases São José do Rio Preto's highest earning potential, with monthly revenues capable of climbing to $695, occupancy reaching a high of 50.3%, and ADRs peaking at $48.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $449, occupancy could drop to 36.0%, and ADRs may adjust down to $40.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São José do Rio Preto.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these São José do Rio Preto seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in São José do Rio Preto (2025)

Exploring the top neighborhoods for short-term rentals in São José do Rio Preto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Jardim das Oliveiras
A popular residential neighborhood with easy access to shopping centers and parks, making it ideal for families and tourists who want a comfortable stay away from the hustle of the city.
Shopping Iguatemi, Parque da Represa, Escola de Samba Pioridade, Catedral de São José, Universidade do Oeste Paulista
Centro
The city’s downtown area is bustling with restaurants, shops, and cultural sites. It's perfect for visitors who want to explore local history and urban life.
Teatro Municipal de São José do Rio Preto, Museu de História Natural, Praça Rui Barbosa, Shopping Plaza Avenida, Prefeitura Municipal
Jardim Aeroporto
Close to the airport and with good access to other city areas, this neighborhood is convenient for those seeking easy transit and accommodation.
Parque do Paço Municipal, Igreja São Benedito, Mercado Municipal, Fábrica de Chocolates
Parque da Liberdade
A quiet neighborhood with proximity to parks and recreation areas, it appeals to those looking for peace and outdoor activities.
Parque da Liberdade, Caminho dos Antiquários, Lagoa de São José, Ciclovia do Parque
Jardim Maria Lúcia
Considered an upscale area with beautiful parks and shopping options, it attracts tourists who prefer a touch of luxury and tranquility.
Parque do Jardim Maria Lúcia, Shopping Cidade Norte, Igreja da Paróquia São Francisco
Jardim do Lago
Known for its beautiful views and green spaces, this area is popular among families and those who appreciate nature.
Lago do Jardim do Lago, Parque Natural Municipal de São José do Rio Preto, Jardim Botânico Vicente de Carvalho
Santa Cruz
An area with a mix of urban life and residential comforts, perfect for visitors who want both convenience and relaxation.
Praça Santa Cruz, Centro Cultural Nelson Pereira dos Santos, Estádio Anísio Haddad
Vila Redentora
A vibrant area with a mix of cafes, shops, and local attractions. Great for younger crowds and those seeking trendy spots.
Praça da Vila Redentora, Cafés e padarias locais, Cinemas, Feira Livre do Jardim Redentora

Understanding Airbnb License Requirements & STR Laws in São José do Rio Preto (2025)

While São José do Rio Preto, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São José do Rio Preto to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in São José do Rio Preto (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in São José do Rio Pretobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Complete house for hosting and leisure in Rio Preto

Complete house for hosting and leisure in Rio Preto

Entire Place • 3 bedrooms

$37,929
Revenue
90.5%
Occupancy
$110.89
Daily Rate
Chácara em São José do Rio Preto

Chácara em São José do Rio Preto

Entire Place • 4 bedrooms

$35,808
Revenue
30.2%
Occupancy
$327.12
Daily Rate
Beautiful townhouse 100 meters from Shopping Plaza

Beautiful townhouse 100 meters from Shopping Plaza

Entire Place • 5 bedrooms

$31,774
Revenue
48.9%
Occupancy
$174.06
Daily Rate
Vacation home in the city

Vacation home in the city

Entire Place • 3 bedrooms

$24,543
Revenue
40.7%
Occupancy
$164.59
Daily Rate
Farm next to Shop Iguatemi

Farm next to Shop Iguatemi

Entire Place • 3 bedrooms

$23,811
Revenue
33.0%
Occupancy
$193.63
Daily Rate
Space is ideal for Birthdays and Get-togethers.

Space is ideal for Birthdays and Get-togethers.

Entire Place • 1 bedroom

$20,682
Revenue
27.4%
Occupancy
$207.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in São José do Rio Preto (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in São José do Rio Preto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
João Paulo Lopes Da Silva45$348,42456994.83/5.0
Camila43$235,55614944.84/5.0
HomeA34$97,51517684.84/5.0
Compacto22$87,1731404.75/5.0
Oscar5$61,040354.91/5.0
Cândido2$55,585964.98/5.0
Best9$51,5031814.87/5.0
Debora9$38,0294334.92/5.0
Aparecido1$37,929985.00/5.0
Host #4771151731$35,8081Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São José do Rio Preto.

Dive Deeper: Advanced São José do Rio Preto STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São José do Rio Preto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

São José do Rio Preto Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for São José do Rio Preto

  • The São José do Rio Preto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 439 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in São José do Rio Preto, Apartment/Condo properties are the most common (67.7%), reflecting the local real estate landscape.
  • Houses represent a significant 28.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.5%) offer potential for unique stay experiences.

São José do Rio Preto Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for São José do Rio Preto

  • The dominant room capacity in São José do Rio Preto is 1 bedroom listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 74.5% of the active Airbnb listings in São José do Rio Preto, indicating a high concentration in these sizes.
  • With over half the market (51.5%) consisting of studios or 1-bedroom units, São José do Rio Preto is particularly well-suited for individuals or couples.

São José do Rio Preto Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for São José do Rio Preto

  • The most common guest capacity trend in São José do Rio Preto vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 3 guests dominate the São José do Rio Preto STR market, accounting for 47.3% of listings.
  • 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São José do Rio Preto.
  • On average, properties in São José do Rio Preto are equipped to host 3.6 guests.

São José do Rio Preto Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for São José do Rio Preto

  • The most common availability pattern in São José do Rio Preto falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 74.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in São José do Rio Preto (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

São José do Rio Preto Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.6%)

1 Night

172 listings

40.6% of total

2 Nights (34.7%)

2 Nights

147 listings

34.7% of total

3 Nights (6.1%)

3 Nights

26 listings

6.1% of total

4-6 Nights (2.8%)

4-6 Nights

12 listings

2.8% of total

7-29 Nights (2.6%)

7-29 Nights

11 listings

2.6% of total

30+ Nights (13.2%)

30+ Nights

56 listings

13.2% of total

Key Insights

  • The most prevalent minimum stay requirement in São José do Rio Preto is 1 Night, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.3%) of the São José do Rio Preto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.2%) caters to monthly stays (30+ nights) in São José do Rio Preto, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40.6% of São José do Rio Preto hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São José do Rio Preto.

São José do Rio Preto Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (50.2%)

Flexible

215 listings

50.2% of total

Moderate (17.8%)

Moderate

76 listings

17.8% of total

Firm (12.6%)

Firm

54 listings

12.6% of total

Strict (19.4%)

Strict

83 listings

19.4% of total

Cancellation Policy Insights for São José do Rio Preto

  • The prevailing Airbnb cancellation policy trend in São José do Rio Preto is Flexible, used by 50.2% of listings.
  • There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50.2% market standard in São José do Rio Preto.
  • Given the high prevalence of Flexible policies (50.2%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in São José do Rio Preto.

São José do Rio Preto STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for São José do Rio Preto

  • The overall average booking lead time for vacation rentals in São José do Rio Preto is 15 days.
  • Guests book furthest in advance for stays during March (average 19 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (16 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in São José do Rio Preto.
  • Target marketing efforts for the Winter season well in advance (at least 16 days) to capture early planners.
  • Monitor your own booking lead times against these São José do Rio Preto averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in São José do Rio Preto (2025)

Amenity data is currently unavailable for São José do Rio Preto.

São José do Rio Preto Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for São José do Rio Preto

  • The typical guest profile for Airbnb in São José do Rio Preto consists of primarily domestic travelers (95%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 95.2% of guests.
  • Key international markets include Brazil (95.2%) and United States (1.1%).
  • Top languages spoken are Portuguese (54%) followed by English (24.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from São Paulo and São José do Rio Preto.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the São José do Rio Preto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Olímpia2,106$600$77.6543%
Santa Fé do Sul12$514$90.0134%
Araçatuba125$448$63.8138%
Buritama12$416$128.8219%
Penápolis16$403$71.4830%
Catanduva21$400$44.7243%
Santa Clara d'Oeste10$372$74.7034%
Barretos293$357$73.3837%
Borborema11$332$61.1225%
Bebedouro13$305$44.4434%

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