São Roque Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in São Roque in 2025? Explore comprehensive Airbnb analytics for São Roque, São Paulo, Brazil to uncover income potential. This 2025 STR market report for São Roque, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 406 active listings.
Whether you're considering an Airbnb investment in São Roque, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Roque Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Roque Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Roque (2025)
Understanding the monthly revenue variations for Airbnb listings in São Roque is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Roque is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Roque across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,605+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,932 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $904 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $420, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Roque
São Roque Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Roque STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Roque:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Roque
Average Daily Rate (ADR) Airbnb Trends in São Roque (2025)
Effective short term rental pricing strategy in São Roque involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Roque typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in São Roque
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Airbnb Seasonality Analysis & Trends in São Roque (2025)
Peak Season (December, January, July)
- Revenue averages $1,936 per month
- Occupancy rates average 39.7%
- Daily rates average $149
Shoulder Season
- Revenue averages $1,425 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $142
Low Season (February, September, October)
- Revenue drops to average $1,226 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $139
Seasonality Insights for São Roque
- The Airbnb seasonality in São Roque shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Roque's highest earning potential, with monthly revenues capable of climbing to $2,361, occupancy reaching a high of 42.4%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,205, occupancy could drop to 30.4%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Roque.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Roque seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Roque (2025)
Exploring the top neighborhoods for short-term rentals in São Roque? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cascavel | A beautiful area surrounded by nature, perfect for tourists seeking tranquility and outdoor activities such as hiking and cycling. Offers stunning views and a peaceful environment, making it a desired location for weekend getaways. | Cascavel Peak, Cascavel Waterfall, Hiking Trails, Natural Parks, Camping Areas |
| Centro Histórico | The historical center of São Roque filled with colonial architecture and cultural landmarks. Ideal for tourists interested in history and local culture. Proximity to dining and shopping options adds to its appeal. | Igreja Matriz de São Roque, Museu de História, Local Artisan Shops, Cultural Events, Festivals |
| Vinhedos | Renowned for its wineries and vineyards, this area attracts wine enthusiasts and those looking for gourmet experiences. Its scenic beauty and wine tours make it popular for romantic getaways. | Wine Tasting Tours, Vineyard Visits, Gourmet Restaurants, Wine Festivals, Scenic Drives |
| Alto da Serra | A prestigious residential neighborhood offering beautiful views and a serene atmosphere. Great for families and visitors looking to enjoy a more secluded experience while still being close to the city. | Nature Reserves, Parks, Quiet Streets, Luxury Homes, Outdoor Activities |
| Parque Natural Municipal | A natural park area perfect for eco-tourism and those seeking outdoor adventures. Features trails, picnic spots, and opportunities for wildlife watching, popular with families and nature lovers. | Hiking Trails, Picnic Areas, Wildlife Watching, Educational Nature Programs, Scenic Views |
| Praça da Matriz | A vibrant plaza surrounded by shops and cafes, ideal for those who want to experience local life. Close-knit community vibe attracts visitors looking for an authentic experience. | Local Markets, Cafes, Cultural Performances, Community Events, Shopping Options |
| Jardim São Roque | A residential neighborhood with a mix of green spaces and urban living, appealing to visitors looking for a balance between nature and convenience. It offers parks and amenities while being family-friendly. | Local Parks, Family-Friendly Recreation, Community Events, Convenient Shops, Playgrounds |
| Recanto da Serra | A retreat area known for its beautiful landscapes and calm environment. Ideal for those looking to relax and enjoy nature away from the hustle and bustle of the city. Offers a range of outdoor activities. | Nature Trails, Lakes, Scenic Overlooks, Cabin Rentals, Outdoor Sports |
Understanding Airbnb License Requirements & STR Laws in São Roque (2025)
While São Roque, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Roque to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in São Roque (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Roquebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Container House - Luxury, Nature and Exclusivity!
Entire Place • 6 bedrooms
Mirante da Serra - São Roque/SP
Entire Place • 6 bedrooms
Charming farmhouse w/ captivating beauty & comfort
Entire Place • 5 bedrooms
Chácara Recanto dos Esquilos - BEACH TENNIS
Entire Place • 5 bedrooms
Loft Vidro Pirâmide Rota do Vinho São Roque (São Roque Wine Route)
Entire Place • 1 bedroom
House with complete leisure facilities!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Roque (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Roque based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Willian | 4 | $264,452 | 99 | 4.92/5.0 |
| Rodrigo | 3 | $185,046 | 465 | 4.94/5.0 |
| Regiane | 8 | $113,802 | 135 | 4.71/5.0 |
| Rudinei | 4 | $93,100 | 450 | 4.96/5.0 |
| Kelly Bueno | 1 | $87,861 | 62 | 4.94/5.0 |
| Elis | 9 | $87,081 | 714 | 4.94/5.0 |
| Leonardo | 1 | $85,585 | 77 | 5.00/5.0 |
| Joelma | 8 | $82,652 | 416 | 4.98/5.0 |
| Christiane | 5 | $79,182 | 84 | 4.93/5.0 |
| André | 1 | $78,127 | 91 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Roque.
Dive Deeper: Advanced São Roque STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Roque. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Roque Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Roque
- The São Roque Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 406 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Roque, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.7%) offer potential for unique stay experiences.
São Roque Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Roque
- The dominant room capacity in São Roque is 1 bedroom listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.3% of the active Airbnb listings in São Roque, indicating a high concentration in these sizes.
- A significant 44.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São Roque.
São Roque Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Roque
- The most common guest capacity trend in São Roque vacation rentals is listings accommodating 8+ guests (45.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the São Roque STR market, accounting for 66.5% of listings.
- 54.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Roque.
- On average, properties in São Roque are equipped to host 5.3 guests.
São Roque Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Roque
- The most common availability pattern in São Roque falls within the 271-366 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São Roque (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Roque Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
140 listings
34.6% of total
2 Nights
136 listings
33.6% of total
3 Nights
7 listings
1.7% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
2 listings
0.5% of total
30+ Nights
119 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in São Roque is 1 Night, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.2%) of the São Roque Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in São Roque, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.6% of São Roque hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Roque.
São Roque Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1% of total
Limited
1 listings
0.2% of total
Flexible
95 listings
23.5% of total
Moderate
125 listings
30.9% of total
Firm
139 listings
34.3% of total
Strict
41 listings
10.1% of total
Cancellation Policy Insights for São Roque
- The prevailing Airbnb cancellation policy trend in São Roque is Firm, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.4%) and stricter (44.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.3% market standard in São Roque.
- Using a Strict policy might deter some guests, as only 10.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in São Roque.
São Roque STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Roque
- The overall average booking lead time for vacation rentals in São Roque is 30 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in São Roque.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these São Roque averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Roque (2025)
Amenity Prevalence
Amenity Insights for São Roque
- Essential amenities in São Roque that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Roque: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Roque to stay competitive.
São Roque Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Roque
- The typical guest profile for Airbnb in São Roque consists of primarily domestic travelers (97%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Brazil (97.2%) and United States (1.1%).
- Top languages spoken are Portuguese (48.2%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Roque Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 29 | $1,777 | $267.82 | 30% |
| Itupeva | 136 | $1,749 | $219.09 | 31% |
| Tuiuti | 18 | $1,697 | $154.74 | 32% |
| Campo Limpo Paulista | 47 | $1,580 | $177.72 | 32% |
| Itatiba | 156 | $1,578 | $190.25 | 33% |
| Vargem | 45 | $1,558 | $191.40 | 32% |
| Valinhos | 56 | $1,515 | $197.16 | 34% |
| Porto Feliz | 66 | $1,447 | $276.46 | 30% |
| Tietê | 14 | $1,399 | $242.67 | 26% |
| Bertioga | 4,386 | $1,374 | $192.79 | 32% |