Taboão da Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Taboão da Serra in 2025? Explore comprehensive Airbnb analytics for Taboão da Serra, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Taboão da Serra, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Taboão da Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taboão da Serra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taboão da Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taboão da Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in Taboão da Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taboão da Serra is typically May, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taboão da Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $811+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $449 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $237 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $99, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taboão da Serra
Taboão da Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taboão da Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taboão da Serra:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taboão da Serra
Average Daily Rate (ADR) Airbnb Trends in Taboão da Serra (2025)
Effective short term rental pricing strategy in Taboão da Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taboão da Serra typically peaks in May and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $54+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
- Typical properties (Median) charge around $26 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Taboão da Serra
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Airbnb Seasonality Analysis & Trends in Taboão da Serra (2025)
Peak Season (May, October, January)
- Revenue averages $408 per month
- Occupancy rates average 43.3%
- Daily rates average $32
Shoulder Season
- Revenue averages $340 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $31
Low Season (February, June, July)
- Revenue drops to average $258 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $31
Seasonality Insights for Taboão da Serra
- The Airbnb seasonality in Taboão da Serra shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taboão da Serra's highest earning potential, with monthly revenues capable of climbing to $450, occupancy reaching a high of 48.9%, and ADRs peaking at $33.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $247, occupancy could drop to 30.4%, and ADRs may adjust down to $29.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taboão da Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taboão da Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taboão da Serra (2025)
Exploring the top neighborhoods for short-term rentals in Taboão da Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jardim Maria Rosa | A rapidly developing area known for its local charm and proximity to key amenities. It's ideal for budget travelers and families looking for spacious accommodations. | Shopping Taboão, Parque das Águas, Local restaurants and cafes |
| Recanto das Águas | A serene residential area that offers a quieter experience while still being close to the bustling city life. Appeals to those searching for peaceful stays with nature nearby. | Parque Natural Municipal da cidade de Taboão da Serra, Hiking trails, Local markets |
| Centro de Taboão da Serra | The city center is vibrant and bustling, drawing visitors for business and leisure, with convenient access to public transport and numerous shops and restaurants. | Shopping centers, Restaurants, Cultural events in Praça Luiz Gonzaga |
| Vila São José | A growing neighborhood that offers a local feel and is popular among families. It features local parks and community activities. | Parque do Lago, Cultural center, Local artisan shops |
| Jardim São Marcos | A more affluent area with modern amenities. It's preferable for travelers looking for upscale accommodations and a comfortable stay experience. | Close to shopping plazas, Quiet streets and parks, High-end dining options |
| Jardim São Pedro | This area is fantastic for those who prefer a residential feel while being close to schools and parks, making it great for longer stays. | Colégio São Pedro, Local playgrounds, Community events |
| Parque das Árvores | Known for its green spaces and family-friendly atmosphere. This area is becoming increasingly popular for those looking to escape city life without leaving the city. | Large parks, Walking and biking paths, Community sports events |
| Conjunto Habitacional Adalgisa | An affordable neighborhood that caters to young travelers and students seeking budget-friendly accommodation options in Taboão da Serra. | Local markets, Public transport access, Diverse eateries |
Understanding Airbnb License Requirements & STR Laws in Taboão da Serra (2025)
While Taboão da Serra, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taboão da Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Taboão da Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taboão da Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Feel at home in the best location in Taboão!
Entire Place • 2 bedrooms
Comfort Taboão da Serra-Garagem/Wifi (6x interest-free)
Entire Place • 2 bedrooms
Feel at Home Away from Home - W/ Garage and Wi-Fi
Entire Place • 2 bedrooms
Delicinha Studio with private kitchen and garage
Entire Place • 1 bedroom
Românticos II Gourmet area ❤ 🍷🍺🍖 Well located!
Entire Place • 1 bedroom
São Francisco Apartment.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taboão da Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taboão da Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Lucia | 2 | $11,973 | 39 | 4.96/5.0 |
| Douglas Bernardo | 1 | $10,692 | 50 | 5.00/5.0 |
| Renato | 3 | $8,785 | 116 | 4.66/5.0 |
| Aleuma Gonçalves Lacerda | 2 | $5,701 | 19 | 4.81/5.0 |
| Marta | 1 | $5,119 | 81 | 4.91/5.0 |
| Nely | 2 | $3,324 | 36 | 4.82/5.0 |
| Paulo | 2 | $3,230 | 4 | 4.00/5.0 |
| Fernanda | 1 | $2,335 | 8 | 5.00/5.0 |
| Solange | 2 | $1,752 | 136 | 4.79/5.0 |
| Cinthia | 1 | $1,534 | 58 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taboão da Serra.
Dive Deeper: Advanced Taboão da Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taboão da Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaboão da Serra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taboão da Serra
- The Taboão da Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taboão da Serra, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Taboão da Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taboão da Serra
- The dominant room capacity in Taboão da Serra is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.2% of the active Airbnb listings in Taboão da Serra, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Taboão da Serra.
Taboão da Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taboão da Serra
- The most common guest capacity trend in Taboão da Serra vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Taboão da Serra STR market, accounting for 61.9% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Taboão da Serra.
- On average, properties in Taboão da Serra are equipped to host 2.5 guests.
Taboão da Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taboão da Serra
- The most common availability pattern in Taboão da Serra falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taboão da Serra (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taboão da Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
23.8% of total
2 Nights
6 listings
28.6% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
5 listings
23.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Taboão da Serra is 2 Nights, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.6% of Taboão da Serra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taboão da Serra.
Taboão da Serra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
57.1% of total
Moderate
4 listings
19% of total
Firm
3 listings
14.3% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Taboão da Serra
- The prevailing Airbnb cancellation policy trend in Taboão da Serra is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 76.1% of listings offering Flexible or Moderate policies. This suggests guests in Taboão da Serra may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Taboão da Serra.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Taboão da Serra.
Taboão da Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taboão da Serra
- The overall average booking lead time for vacation rentals in Taboão da Serra is 13 days.
- Guests book furthest in advance for stays during May (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (16 days avg.) sees the longest lead times, while Fall (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Taboão da Serra.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Taboão da Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taboão da Serra (2025)
Amenity Prevalence
Amenity Insights for Taboão da Serra
- Essential amenities in Taboão da Serra that guests expect include: Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Microwave, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taboão da Serra: Kitchen, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Dishes and silverware or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taboão da Serra to stay competitive.
Taboão da Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taboão da Serra
- The typical guest profile for Airbnb in Taboão da Serra consists of primarily domestic travelers (94%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.0% of guests.
- Key international markets include Brazil (94%) and Georgia (2%).
- Top languages spoken are Portuguese (41.2%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taboão da Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Morungaba | 29 | $1,777 | $267.82 | 30% |
| Itupeva | 136 | $1,749 | $219.09 | 31% |
| Tuiuti | 18 | $1,697 | $154.74 | 32% |
| Campo Limpo Paulista | 47 | $1,580 | $177.72 | 32% |
| Itatiba | 156 | $1,578 | $190.25 | 33% |
| Vargem | 45 | $1,558 | $191.40 | 32% |
| Valinhos | 56 | $1,515 | $197.16 | 34% |
| Porto Feliz | 66 | $1,447 | $276.46 | 30% |
| Tietê | 14 | $1,399 | $242.67 | 26% |
| Bertioga | 4,386 | $1,374 | $192.79 | 32% |