Vargem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in São Paulo, Brazil
Is Airbnb profitable in Vargem in 2025? Explore comprehensive Airbnb analytics for Vargem, São Paulo, Brazil to uncover income potential. This 2025 STR market report for Vargem, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Vargem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vargem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vargem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vargem (2025)
Understanding the monthly revenue variations for Airbnb listings in Vargem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vargem is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vargem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,960+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,476 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,472 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vargem
Vargem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vargem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vargem:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vargem
Average Daily Rate (ADR) Airbnb Trends in Vargem (2025)
Effective short term rental pricing strategy in Vargem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vargem typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Vargem
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Airbnb Seasonality Analysis & Trends in Vargem (2025)
Peak Season (December, March, August)
- Revenue averages $2,496 per month
- Occupancy rates average 40.1%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,138 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $194
Low Season (June, September, October)
- Revenue drops to average $1,590 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $187
Seasonality Insights for Vargem
- The Airbnb seasonality in Vargem shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vargem's highest earning potential, with monthly revenues capable of climbing to $2,591, occupancy reaching a high of 41.6%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,468, occupancy could drop to 21.6%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vargem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vargem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vargem (2025)
Exploring the top neighborhoods for short-term rentals in Vargem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vargem Grande Paulista | A peaceful, suburban area with beautiful nature and a strong sense of community. Ideal for families and those looking to escape the hustle of the city, making it a desirable spot for Airbnb guests. | Vargem Grande Park, local markets, hiking trails, Barra do Una, Vila São João |
| Vargem do Sabá | Known for its rural charm and proximity to natural attractions. Offers a unique experience for guests looking to enjoy the countryside and nature. | Cachoeira do Sabá, local farms, nature trails, bird watching, peaceful landscapes |
| Vargem do Campo | A quiet area featuring beautiful landscapes and outdoor activities, perfect for nature lovers and families. | Lagoinha Waterfall, Rio Juqueri, hiking and biking paths, eco-friendly activities, local festivals |
| Vargem do Ceasa | This area has easy access to local markets and is near food production centers, attracting travelers interested in culinary experiences and local foods. | Ceasa Market, local farmer markets, gourmet food options, cooking classes, regional cuisine |
| Vargem da Serra | Ideal for those looking for a tranquil getaway close to nature and adventure activities. Its natural beauty makes it a great destination for relaxation. | Serra do Mar State Park, hiking, picnic spots, nature photography, wildlife watching |
| Vargem dos Vinhos | Famous for its vineyards and wine tourism, this area attracts visitors looking for a wine experience and rural tourism. | local wineries, wine tasting tours, vineyard tours, gourmet gastronomy, wine festivals |
| Vargem do Lago | A serene lakeside area ideal for leisure and water sports, making it perfect for guests looking to relax and unwind by the water. | lakeside parks, boating, fishing spots, swimming areas, sunset views |
| Vargem Nobre | A hidden gem with rich green spaces and an emphasis on tranquility and relaxation, appealing to urban dwellers wanting a peaceful retreat. | nature reserves, walking trails, scenic viewpoints, outdoor activities, family-friendly parks |
Understanding Airbnb License Requirements & STR Laws in Vargem (2025)
While Vargem, São Paulo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vargem to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Vargem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vargembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Recanto in the dam in condominium enclosed
Entire Place • 6 bedrooms
Casa moderna, vista para represa
Entire Place • 3 bedrooms
Farm in Bragança Paulista with Beachtenis Court
Entire Place • 6 bedrooms
Espaço Terracota
Entire Place • 4 bedrooms
Cozy house with pool and gourmet space
Entire Place • 3 bedrooms
Casa com vista para Represa e Serra perto SP
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vargem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vargem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rogerio | 1 | $86,406 | 124 | 4.94/5.0 |
| Saulo | 1 | $74,045 | 13 | 5.00/5.0 |
| Marisa | 1 | $61,285 | 50 | 4.98/5.0 |
| Marcos Lopes Moreira | 3 | $45,060 | 130 | 4.99/5.0 |
| Renata | 1 | $39,950 | 89 | 5.00/5.0 |
| Marcelo | 1 | $35,452 | 36 | 4.97/5.0 |
| Host #89141385 | 1 | $34,299 | 2 | N/A/5.0 |
| Mariza | 1 | $32,402 | 12 | 5.00/5.0 |
| Maria Teresa | 1 | $32,168 | 53 | 4.92/5.0 |
| Geraldo & Regina | 2 | $27,103 | 150 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vargem.
Dive Deeper: Advanced Vargem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vargem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVargem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vargem
- The Vargem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vargem, House properties are the most common (70.7%), reflecting the local real estate landscape.
- Houses represent a significant 70.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 4.8%) offer potential for unique stay experiences.
Vargem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vargem
- The dominant room capacity in Vargem is 3 bedrooms listings, making up 24.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.8% of the active Airbnb listings in Vargem, indicating a high concentration in these sizes.
- A significant 58.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vargem.
Vargem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vargem
- The most common guest capacity trend in Vargem vacation rentals is listings accommodating 8+ guests (63.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Vargem STR market, accounting for 82.9% of listings.
- 63.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vargem.
- On average, properties in Vargem are equipped to host 6.1 guests.
Vargem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vargem
- The most common availability pattern in Vargem falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Vargem (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vargem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
22% of total
2 Nights
18 listings
43.9% of total
3 Nights
1 listings
2.4% of total
30+ Nights
13 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Vargem is 2 Nights, adopted by 43.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.9%) of the Vargem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Vargem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.9% of Vargem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vargem.
Vargem Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
8.6% of total
Moderate
15 listings
42.9% of total
Firm
4 listings
11.4% of total
Strict
13 listings
37.1% of total
Cancellation Policy Insights for Vargem
- The prevailing Airbnb cancellation policy trend in Vargem is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (48.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Vargem.
- With 37.1% using Strict terms, this is a viable option in Vargem, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vargem.
Vargem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vargem
- The overall average booking lead time for vacation rentals in Vargem is 45 days.
- Guests book furthest in advance for stays during December (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Vargem.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Vargem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vargem (2025)
Amenity Prevalence
Amenity Insights for Vargem
- Essential amenities in Vargem that guests expect include: Kitchen, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vargem: Kitchen, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Wifi.
- Consider adding popular differentiators like Backyard or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vargem to stay competitive.
Vargem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vargem
- The typical guest profile for Airbnb in Vargem consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.9% of guests.
- Key international markets include Brazil (97.9%) and Germany (0.9%).
- Top languages spoken are Portuguese (45.6%) followed by English (30.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Campinas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vargem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itupeva | 142 | $1,603 | $211.19 | 31% |
| Morungaba | 32 | $1,514 | $296.27 | 28% |
| Tuiuti | 18 | $1,506 | $143.12 | 32% |
| Valinhos | 55 | $1,434 | $161.32 | 38% |
| Bertioga | 4,380 | $1,270 | $192.51 | 32% |
| Itatiba | 183 | $1,263 | $189.27 | 32% |
| Brazópolis | 18 | $1,203 | $146.44 | 31% |
| Vargem Grande Paulista | 46 | $1,178 | $156.28 | 34% |
| Porto Feliz | 84 | $1,173 | $219.34 | 28% |
| Campo Limpo Paulista | 50 | $1,170 | $161.99 | 31% |