Bansko Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Blagoevgrad, Bulgaria
Is Airbnb profitable in Bansko in 2025? Explore comprehensive Airbnb analytics for Bansko, Blagoevgrad, Bulgaria to uncover income potential. This 2025 STR market report for Bansko, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 731 active listings.
Whether you're considering an Airbnb investment in Bansko, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bansko Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bansko Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bansko (2025)
Understanding the monthly revenue variations for Airbnb listings in Bansko is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bansko is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bansko across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,117 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $262, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bansko
Bansko Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bansko STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bansko:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bansko
Average Daily Rate (ADR) Airbnb Trends in Bansko (2025)
Effective short term rental pricing strategy in Bansko involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bansko typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Bansko
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Airbnb Seasonality Analysis & Trends in Bansko (2025)
Peak Season (February, January, March)
- Revenue averages $1,259 per month
- Occupancy rates average 39.6%
- Daily rates average $103
Shoulder Season
- Revenue averages $845 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $89
Low Season (September, October, November)
- Revenue drops to average $510 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $85
Seasonality Insights for Bansko
- The Airbnb seasonality in Bansko shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bansko's highest earning potential, with monthly revenues capable of climbing to $1,521, occupancy reaching a high of 49.9%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $477, occupancy could drop to 24.6%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bansko.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bansko seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bansko (2025)
Exploring the top neighborhoods for short-term rentals in Bansko? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bansko Town Center | The vibrant heart of Bansko, offering easy access to shops, restaurants, and the gondola lift. Ideal for tourists looking for convenience and a lively atmosphere. | Gondola Lift, Bansko Ski Resort, Bansko Jazz Festival, Local restaurants and bars, Church of the Holy Trinity |
| Chalin Valog | A peaceful area near the slopes, known for its scenic views and proximity to nature. Great for families and those seeking a quieter getaway with easy access to skiing. | Ski Slopes, Nature trails, Bansko Golf Course, Traditional Bulgarian villages |
| Dobrinishte | Nearby town known for its hot springs and a more relaxed atmosphere. Offers a unique experience for visitors seeking wellness and nature, just a short drive from Bansko. | Hot Springs, Skiing, Natural Parks, Hiking trails, Traditional Bulgarian lodges |
| Bunderitsa | A less crowded area that provides a more natural setting for visitors, perfect for those looking to escape the hustle and bustle and connect with nature. | Mount Pirin, Hiking opportunities, Secluded nature spots, Bunderitsa River |
| Pirin Mountains | A stunning natural area with breathtaking views and outdoor sports. Ideal for adventure seekers and nature lovers looking for an unforgettable experience in the mountains. | Hiking trails, Ski Resorts, Wildlife watching, Scenic landscapes |
| Malyovitsa | Known for its breathtaking landscapes and hiking routes, Malyovitsa attracts tourists who love nature and adventure sports, especially in the summer. | Malyovitsa Peak, Hiking trails, Rock climbing spots, Breathtaking views |
| Razlog | A nearby town with a quieter vibe, offering a variety of outdoor activities and cultural experiences, appealing to families and nature enthusiasts. | Razlog Valley, Outdoor sports, Cultural heritage sites, Scenic views |
| Bansko Golf | Known for its premier golf course, this area attracts golf enthusiasts in the summer while being in proximity to ski resorts for winter sports. | Golf Course, Clubhouse, Skiing, Nature hiking |
Understanding Airbnb License Requirements & STR Laws in Bansko (2025)
While Bansko, Blagoevgrad, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bansko to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Bansko (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Banskobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Traditional Style House in Bansko
Entire Place • 8 bedrooms
Villa Kaja, for exclusive use and private sauna
Entire Place • 5 bedrooms
Deluxe Signature Penthouse with private jacuzzi
Entire Place • 4 bedrooms
Ice Jewel Chalet, Bansko, just 200m. from the lift
Entire Place • 7 bedrooms
Gorgeous 3-BR Ski&SPA maisonette
Entire Place • 3 bedrooms
River Pine Chalet
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bansko (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bansko based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julia | 15 | $124,196 | 170 | 2.64/5.0 |
| Milen | 10 | $111,624 | 71 | 4.18/5.0 |
| Slaveia | 23 | $100,060 | 591 | 4.62/5.0 |
| Vladimir | 13 | $99,858 | 68 | 3.03/5.0 |
| Saint George Palace | 3 | $81,184 | 4 | 1.67/5.0 |
| Martin | 3 | $80,137 | 70 | 4.59/5.0 |
| Cholski | 8 | $71,398 | 327 | 4.99/5.0 |
| Михаил | 23 | $65,337 | 18 | 0.83/5.0 |
| Svetlomira | 1 | $60,881 | 24 | 4.96/5.0 |
| Frosina | 1 | $57,519 | 96 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bansko.
Dive Deeper: Advanced Bansko STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bansko. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBansko Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bansko
- The Bansko Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 731 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bansko, Apartment/Condo properties are the most common (86.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.1%) offer potential for unique stay experiences.
Bansko Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bansko
- The dominant room capacity in Bansko is 1 bedroom listings, making up 61.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.7% of the active Airbnb listings in Bansko, indicating a high concentration in these sizes.
- With over half the market (61.4%) consisting of studios or 1-bedroom units, Bansko is particularly well-suited for individuals or couples.
Bansko Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bansko
- The most common guest capacity trend in Bansko vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bansko STR market, accounting for 54.7% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bansko.
- On average, properties in Bansko are equipped to host 4.2 guests.
Bansko Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bansko
- The most common availability pattern in Bansko falls within the 271-366 days range, representing 74.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Bansko (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bansko Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
134 listings
18.9% of total
2 Nights
233 listings
32.9% of total
3 Nights
98 listings
13.8% of total
4-6 Nights
91 listings
12.9% of total
7-29 Nights
15 listings
2.1% of total
30+ Nights
137 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bansko is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Bansko, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.9% of Bansko hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- A 2-night minimum appears standard (32.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bansko.
Bansko Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.4% of total
Flexible
135 listings
24.3% of total
Moderate
152 listings
27.3% of total
Firm
122 listings
21.9% of total
Strict
145 listings
26.1% of total
Cancellation Policy Insights for Bansko
- The prevailing Airbnb cancellation policy trend in Bansko is Moderate, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.6%) and stricter (48.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.3% market standard in Bansko.
- Regularly review your cancellation policy against competitors and market demand shifts in Bansko.
Bansko STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bansko
- The overall average booking lead time for vacation rentals in Bansko is 44 days.
- Guests book furthest in advance for stays during February (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Bansko.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Bansko averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bansko (2025)
Amenity Prevalence
Amenity Insights for Bansko
- Essential amenities in Bansko that guests expect include: Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bansko: Wifi, TV, Heating.
- Prioritize adding missing essentials: Wifi, TV, Heating.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bansko to stay competitive.
Bansko Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bansko
- The typical guest profile for Airbnb in Bansko consists of predominantly international visitors (80%), with top international origins including Bulgaria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 19.8% of guests.
- Key international markets include United Kingdom (26.2%) and Bulgaria (19.8%).
- Top languages spoken are English (43.3%) followed by Bulgarian (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Bulgaria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bansko Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Ormos Prinou | 17 | $1,258 | $165.44 | 47% |
| Πλάκα Λιτοχώρου | 13 | $1,241 | $177.48 | 39% |
| Οικισμός "Αμπελάκια" | 15 | $1,195 | $154.24 | 42% |
| Skala Marion | 42 | $1,186 | $154.87 | 52% |
| Οικισμός "Κάτω Γαλήνη" | 10 | $1,147 | $162.93 | 52% |