Sandanski Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Blagoevgrad, Bulgaria
Is Airbnb profitable in Sandanski in 2025? Explore comprehensive Airbnb analytics for Sandanski, Blagoevgrad, Bulgaria to uncover income potential. This 2025 STR market report for Sandanski, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Sandanski, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sandanski Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sandanski Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sandanski (2025)
Understanding the monthly revenue variations for Airbnb listings in Sandanski is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sandanski is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sandanski across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,067+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $764 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $419 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $189, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sandanski
Sandanski Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sandanski STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sandanski:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sandanski
Average Daily Rate (ADR) Airbnb Trends in Sandanski (2025)
Effective short term rental pricing strategy in Sandanski involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sandanski typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $78+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $39 per night.
Average Daily Rate (ADR) Trend by Month in Sandanski
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Airbnb Seasonality Analysis & Trends in Sandanski (2025)
Peak Season (May, April, June)
- Revenue averages $855 per month
- Occupancy rates average 36.2%
- Daily rates average $78
Shoulder Season
- Revenue averages $465 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $71
Low Season (January, February, November)
- Revenue drops to average $315 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $58
Seasonality Insights for Sandanski
- The Airbnb seasonality in Sandanski shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sandanski's highest earning potential, with monthly revenues capable of climbing to $1,060, occupancy reaching a high of 42.9%, and ADRs peaking at $79.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $281, occupancy could drop to 16.4%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sandanski.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sandanski seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sandanski (2025)
Exploring the top neighborhoods for short-term rentals in Sandanski? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Center | The heart of Sandanski, offering a variety of restaurants, shops, and cafes. Tourist-friendly environment with easy access to local attractions, making it ideal for hosting travelers. | Sandanski Archaeological Museum, Church of St. George, the town park, local markets, spa centers |
| Pirin Path | A beautiful natural area near Sandanski, known for its stunning views and outdoor activities. This area attracts nature lovers and those seeking relaxation in serene surroundings. | Pirin National Park, hiking trails, natural hot springs, scenic viewpoints |
| Bansko Road | An important route leading to the popular ski resort of Bansko. Hosts many tourists during winter, making it a good investment area for seasonal rentals. | Ski facilities, Bansko ski resort, local taverns and shops, winter sports opportunities |
| Strumeshnitsa | A quiet neighborhood known for its tranquility and proximity to nature, appealing to families and long-term renters who appreciate peaceful surroundings. | Strumeshnitsa River, hiking opportunities, local parks, small restaurants |
| Sveti Vrach Mountain | Attracts tourists and health enthusiasts due to its medicinal climate. Popular for wellness retreats and health tourism. | Mount Sveti Vrach, wellness resorts, surrounding nature, panoramic views |
| Nedelya Hill | A residential area with a growing number of visitors seeking local culture and experiences. Close to Sandanski's main attractions while offering a more local feel. | local cultural sites, historical landmarks, community events, small markets |
| Melnik Wine Region | Famous for its vineyards and wine production, appealing to tourists interested in local gastronomy and wine tasting experiences. | Melnik town, vineyards and wineries, historical architecture, cultural festivals |
| Kovachevitsa Village | Known for its preserved Bulgarian National Revival architecture and picturesque scenery, it attracts visitors looking for an authentic Bulgarian experience. | traditional Bulgarian houses, local culinary experiences, nature walks, cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Sandanski (2025)
While Sandanski, Blagoevgrad, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sandanski to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Sandanski (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sandanskibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sun loves You - right beside the Park!
Entire Place • 2 bedrooms
Modern 2BDRM in 5* Resort & pool
Entire Place • 2 bedrooms
Apartment in Sandanski
Entire Place • 1 bedroom
Cozy and confort
Entire Place • 1 bedroom
Medius Park Apartment /terrace and 2 bedrooms/
Entire Place • 2 bedrooms
Luxury Apartment Radost 2
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sandanski (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sandanski based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Svetlana | 2 | $17,758 | 41 | 4.83/5.0 |
| Nadezhda | 2 | $12,656 | 16 | 5.00/5.0 |
| Lachezar | 1 | $12,622 | 51 | 4.98/5.0 |
| Host #88267880 | 1 | $11,761 | 1 | 0.00/5.0 |
| Host #31986222 | 3 | $11,018 | 11 | 1.25/5.0 |
| Mika | 1 | $10,818 | 29 | 5.00/5.0 |
| Ivan | 2 | $10,154 | 43 | 4.97/5.0 |
| Angel | 3 | $9,374 | 13 | 3.21/5.0 |
| Ivan | 1 | $9,039 | 19 | 5.00/5.0 |
| Ива | 2 | $9,032 | 8 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sandanski.
Dive Deeper: Advanced Sandanski STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sandanski. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSandanski Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sandanski
- The Sandanski Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sandanski, Apartment/Condo properties are the most common (91.5%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 8.4%) offer potential for unique stay experiences.
Sandanski Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sandanski
- The dominant room capacity in Sandanski is 1 bedroom listings, making up 64.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.8% of the active Airbnb listings in Sandanski, indicating a high concentration in these sizes.
- With over half the market (64.8%) consisting of studios or 1-bedroom units, Sandanski is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sandanski.
Sandanski Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sandanski
- The most common guest capacity trend in Sandanski vacation rentals is listings accommodating 4 guests (53.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Sandanski STR market, accounting for 70.4% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sandanski.
- On average, properties in Sandanski are equipped to host 4.0 guests.
Sandanski Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sandanski
- The most common availability pattern in Sandanski falls within the 271-366 days range, representing 66.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sandanski (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sandanski Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
29.9% of total
2 Nights
37 listings
55.2% of total
3 Nights
3 listings
4.5% of total
4-6 Nights
7 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sandanski is 2 Nights, adopted by 55.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.1%) of the Sandanski Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.2% of Sandanski hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sandanski.
Sandanski Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
63.5% of total
Moderate
10 listings
19.2% of total
Firm
5 listings
9.6% of total
Strict
4 listings
7.7% of total
Cancellation Policy Insights for Sandanski
- The prevailing Airbnb cancellation policy trend in Sandanski is Flexible, used by 63.5% of listings.
- The market strongly favors guest-friendly terms, with 82.7% of listings offering Flexible or Moderate policies. This suggests guests in Sandanski may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.5% market standard in Sandanski.
- Given the high prevalence of Flexible policies (63.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sandanski.
Sandanski STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sandanski
- The overall average booking lead time for vacation rentals in Sandanski is 31 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Sandanski.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Sandanski averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sandanski (2025)
Amenity Prevalence
Amenity Insights for Sandanski
- Essential amenities in Sandanski that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sandanski: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sandanski to stay competitive.
Sandanski Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sandanski
- The typical guest profile for Airbnb in Sandanski consists of a mix of domestic (60%) and international guests, often arriving from nearby Sofia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 59.5% of guests.
- Key international markets include Bulgaria (59.5%) and United Kingdom (6.9%).
- Top languages spoken are English (42.7%) followed by Bulgarian (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sandanski Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Ormos Prinou | 17 | $1,258 | $165.44 | 47% |
| Πλάκα Λιτοχώρου | 13 | $1,241 | $177.48 | 39% |
| Οικισμός "Αμπελάκια" | 15 | $1,195 | $154.24 | 42% |
| Skala Marion | 42 | $1,186 | $154.87 | 52% |
| Οικισμός "Κάτω Γαλήνη" | 10 | $1,147 | $162.93 | 52% |