Nesebar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Burgas, Bulgaria
Is Airbnb profitable in Nesebar in 2025? Explore comprehensive Airbnb analytics for Nesebar, Burgas, Bulgaria to uncover income potential. This 2025 STR market report for Nesebar, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 672 active listings.
Whether you're considering an Airbnb investment in Nesebar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nesebar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nesebar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nesebar (2025)
Understanding the monthly revenue variations for Airbnb listings in Nesebar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nesebar is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nesebar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,412+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $831 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $432 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nesebar
Nesebar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nesebar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nesebar:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nesebar
Average Daily Rate (ADR) Airbnb Trends in Nesebar (2025)
Effective short term rental pricing strategy in Nesebar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nesebar typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Nesebar
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Airbnb Seasonality Analysis & Trends in Nesebar (2025)
Peak Season (July, August, May)
- Revenue averages $985 per month
- Occupancy rates average 43.4%
- Daily rates average $67
Shoulder Season
- Revenue averages $588 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $65
Low Season (March, November, December)
- Revenue drops to average $373 per month
- Occupancy decreases to average 21.0%
- Daily rates adjust to average $65
Seasonality Insights for Nesebar
- The Airbnb seasonality in Nesebar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nesebar's highest earning potential, with monthly revenues capable of climbing to $1,092, occupancy reaching a high of 48.2%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $314, occupancy could drop to 19.2%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nesebar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nesebar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nesebar (2025)
Exploring the top neighborhoods for short-term rentals in Nesebar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nessebar Old Town | A UNESCO World Heritage site famous for its well-preserved medieval buildings, cobblestone streets, and rich history. Attracts tourists interested in culture, architecture, and history. | Church of St. Stephen, Church of Christ Pantocrator, Nessebar Archaeological Museum, Ancient City Walls, Burgas Bay, Sunny Beach nearby |
| Sunny Beach | A popular resort area known for its vibrant nightlife, long sandy beaches, and numerous water sports activities. Ideal for younger travelers and families looking for fun and relaxation. | Sunny Beach Strip, Action Aquapark, Nessebar Village, Khan's Tent, Dance Club Mania, Beachfront cafes |
| South Nessebar | Quieter area with beautiful coastlines and access to family-friendly amenities, making it suitable for families and couples seeking a more relaxed environment. | South Beach Nessebar, Water Park Nessebar, Sandy beaches, Local fish restaurants, Scenic waterfront |
| Ravda | A small seaside village near Nessebar known for its peacefulness and family-friendly atmosphere. Great for travelers looking for a quieter stay while being close to bustling areas. | Ravda Beach, Aquapark Nessebar, Local markets, Quiet cafes |
| Aheloy | A charming village just north of Nessebar that attracts those looking for a tranquil experience away from the crowds. Offers beautiful beaches and nature. | Aheloy Beach, Natural reserves, Local wineries |
| Elenite | A tranquil resort village with family-oriented activities and unique accommodations. Perfect for families looking to enjoy the sun and sea. | Elenite Beach, Atlantis Beach, Family-friendly resorts, Water sports |
| Saint Vlas | Known for its marina and beautiful views of the mountains and sea. Attracts families and tourists accustomed to upscale vacation experiences. | Marina Dinevi, Saint Vlas Beach, Local shops and restaurants, Hiking trails in the nearby hills |
| Burgas City Center | Although slightly away from the beach, Burgas serves as a cultural hub with plenty of amenities, shopping, and dining. Great for year-round rentals. | Sea Garden, Burgas Pier, City Market, Cultural Center, Burgas Zoo |
Understanding Airbnb License Requirements & STR Laws in Nesebar (2025)
While Nesebar, Burgas, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nesebar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nesebar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nesebarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Alenor Old Nessebar
Entire Place • 4 bedrooms
Villa Panorama
Entire Place • 2 bedrooms
Luxury SeaView Penthouse Flat
Entire Place • 2 bedrooms
Premium Apartment Midia Beach
Entire Place • 1 bedroom
Spacious apartment of almost 120 sq.m.
Entire Place • 2 bedrooms
Panorama Blue Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nesebar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nesebar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #78121318 | 40 | $178,257 | 0 | 0.00/5.0 |
| Юлия | 11 | $56,109 | 3 | 0.45/5.0 |
| Alenor | 1 | $53,357 | 21 | 4.95/5.0 |
| Georgi | 4 | $36,056 | 30 | 4.68/5.0 |
| Petko | 12 | $35,230 | 9 | 0.42/5.0 |
| Elena & Alex | 5 | $27,733 | 5 | 1.00/5.0 |
| Host #493334788 | 4 | $27,466 | 2 | 0.00/5.0 |
| Host #446638360 | 2 | $23,399 | 0 | 0.00/5.0 |
| Elina | 2 | $23,171 | 37 | 4.74/5.0 |
| Tatyana | 10 | $23,158 | 31 | 1.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nesebar.
Dive Deeper: Advanced Nesebar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nesebar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNesebar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nesebar
- The Nesebar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 672 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nesebar, Apartment/Condo properties are the most common (90.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 4.0%) offer potential for unique stay experiences.
Nesebar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nesebar
- The dominant room capacity in Nesebar is 1 bedroom listings, making up 68% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.0% of the active Airbnb listings in Nesebar, indicating a high concentration in these sizes.
- With over half the market (68%) consisting of studios or 1-bedroom units, Nesebar is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Nesebar.
Nesebar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nesebar
- The most common guest capacity trend in Nesebar vacation rentals is listings accommodating 4 guests (44.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Nesebar STR market, accounting for 61.1% of listings.
- 11.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nesebar.
- On average, properties in Nesebar are equipped to host 3.8 guests.
Nesebar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nesebar
- The most common availability pattern in Nesebar falls within the 271-366 days range, representing 84.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nesebar (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nesebar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
114 listings
18.3% of total
2 Nights
112 listings
17.9% of total
3 Nights
122 listings
19.6% of total
4-6 Nights
156 listings
25% of total
7-29 Nights
81 listings
13% of total
30+ Nights
39 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Nesebar is 4-6 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25% of Nesebar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nesebar.
Nesebar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
115 listings
28.3% of total
Moderate
130 listings
31.9% of total
Firm
61 listings
15% of total
Strict
100 listings
24.6% of total
Cancellation Policy Insights for Nesebar
- The prevailing Airbnb cancellation policy trend in Nesebar is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (60.2%) and stricter (39.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Nesebar.
- Regularly review your cancellation policy against competitors and market demand shifts in Nesebar.
Nesebar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nesebar
- The overall average booking lead time for vacation rentals in Nesebar is 40 days.
- Guests book furthest in advance for stays during May (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Nesebar.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Nesebar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nesebar (2025)
Amenity Prevalence
Amenity Insights for Nesebar
- Essential amenities in Nesebar that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Nesebar.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nesebar: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nesebar to stay competitive.
Nesebar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nesebar
- The typical guest profile for Airbnb in Nesebar consists of predominantly international visitors (82%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 18.0% of guests.
- Key international markets include Bulgaria (18%) and United Kingdom (12.4%).
- Top languages spoken are English (38%) followed by Russian (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nesebar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beyoğlu | 4,474 | $1,270 | $106.81 | 46% |
| Büyükçekmece | 57 | $995 | $143.02 | 37% |
| Bozhurets | 11 | $952 | $164.67 | 37% |
| Silivri | 23 | $897 | $179.81 | 36% |
| Fatih | 1,766 | $897 | $84.40 | 41% |
| Şişli | 1,430 | $840 | $87.77 | 43% |
| Zeytinburnu | 77 | $789 | $77.66 | 43% |
| Obrochishte | 21 | $740 | $139.91 | 37% |
| Demirköy | 13 | $733 | $93.23 | 36% |
| Kâğıthane | 266 | $688 | $65.61 | 47% |