Primorsko Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Burgas, Bulgaria

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Primorsko in 2025? Explore comprehensive Airbnb analytics for Primorsko, Burgas, Bulgaria to uncover income potential. This 2025 STR market report for Primorsko, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 91 active listings.

Whether you're considering an Airbnb investment in Primorsko, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Primorsko Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Primorsko Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$80
The average rental revenue earned for an occupied room per day in Primorsko.
Occupancy Rate(?)
32.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$2,326
Typical annual income for an Airbnb listing in Primorsko. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.1%
Significant decrease (-11.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Primorsko.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Primorsko.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
91
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Primorsko (2025)

Understanding the monthly revenue variations for Airbnb listings in Primorsko is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Primorsko is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Primorsko across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,112+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $734 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $430 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $222, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Primorsko

Primorsko Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Primorsko STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Primorsko:

  • Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Primorsko

Average Daily Rate (ADR) Airbnb Trends in Primorsko (2025)

Effective short term rental pricing strategy in Primorsko involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Primorsko typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
  • Typical properties (Median) charge around $62 per night.
  • Entry-level properties (Bottom 25%) earn around $44 per night.

Average Daily Rate (ADR) Trend by Month in Primorsko

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Airbnb Seasonality Analysis & Trends in Primorsko (2025)

Peak Season (August, July, March)
  • Revenue averages $964 per month
  • Occupancy rates average 44.5%
  • Daily rates average $74
Shoulder Season
  • Revenue averages $477 per month
  • Occupancy maintains around 20.8%
  • Daily rates hold near $73
Low Season (February, April, November)
  • Revenue drops to average $219 per month
  • Occupancy decreases to average 14.0%
  • Daily rates adjust to average $76

Seasonality Insights for Primorsko

  • The Airbnb seasonality in Primorsko shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Primorsko's highest earning potential, with monthly revenues capable of climbing to $1,112, occupancy reaching a high of 45.3%, and ADRs peaking at $84.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $50, occupancy could drop to 3.6%, and ADRs may adjust down to $68.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Primorsko.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Primorsko seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Primorsko (2025)

Exploring the top neighborhoods for short-term rentals in Primorsko? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Primorsko Beach
A stunning beach destination in Bulgaria known for its golden sands and clear waters. This area attracts many tourists seeking a summer getaway, families, and young couples looking for relaxation and fun activities.
Primorsko Beach, Ropotamo Nature Reserve, Beglik Tash, Aquapark Primorsko, St. George Beach
Black Sea Coast
The Black Sea Coast is famous for its warm sea, beautiful beaches, and vibrant nightlife. It is a prime location for both families and party-seekers looking for a mix of relaxation and entertainment.
Sozopol, Kiten, Lozenets, Carevo, Duni Beach
Kiten
A charming coastal town known for its picturesque beaches and laid-back atmosphere. Kiten is popular among families and nature lovers, offering a peaceful retreat with access to stunning natural landscapes.
Kiten Beach, Atliman Beach, The Veleka River, Natural reserves nearby, Dunes of Kiten
Sozopol
A historic town with rich cultural heritage, Sozopol attracts tourists who appreciate history and beautiful scenery. Known for its ancient architecture and lively arts scene, it's ideal for a cultural getaway.
Sozopol Old Town, Harmanite Beach, Sozopol Archeological Museum, Golden Fish Beach, Art galleries and festivals
Ropotamo River
The Ropotamo River area is renowned for its natural beauty and biodiversity, making it perfect for eco-tourism. Visitors can enjoy boat tours and hiking trails in this serene environment.
Ropotamo Nature Reserve, Boat tours on Ropotamo River, Wildlife observation, Hiking trails, Beautiful landscapes
Lozenets
A small seaside village known for its secluded beaches and vibrant summer parties. Lozenets attracts younger crowds looking for a trendy, local experience away from busy resorts.
Lozenets Beach, Oasis Beach, Dunes of Lozenets, Nightlife spots, Charming local restaurants
Burgas
While not exclusively a vacation destination, Burgas serves as a gateway to the surrounding beaches and natural parks. It has a vibrant city life, shopping, and cultural attractions, making it a base for many tourists.
Sea Garden, Burgas Beach, Lake Burgas, Historical Museum, Shopping centers
Ahtopol
A lesser-known seaside town that offers a tranquil escape with beautiful beaches and nature. Ahtopol is ideal for those looking for an authentic Bulgarian coastal experience.
Ahtopol Beach, Urdoviza Beach, St. Tsone Beach, Nearby nature reserves, Fishing opportunities

Understanding Airbnb License Requirements & STR Laws in Primorsko (2025)

While Primorsko, Burgas, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Primorsko to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Primorsko (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Primorskobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Indigo Villas 2

Indigo Villas 2

Entire Place • 3 bedrooms

$9,731
Revenue
25.4%
Occupancy
$209.29
Daily Rate
Indigo Villas

Indigo Villas

Entire Place • 3 bedrooms

$7,712
Revenue
27.2%
Occupancy
$169.59
Daily Rate
2bedroom to south beach with terrace and parking space

2bedroom to south beach with terrace and parking space

Entire Place • 1 bedroom

$6,120
Revenue
33.2%
Occupancy
$62.65
Daily Rate
Luxury Vintage Airstream RV/Caravan Retro Charm

Luxury Vintage Airstream RV/Caravan Retro Charm

Entire Place • 2 bedrooms

$6,030
Revenue
51.7%
Occupancy
$128.59
Daily Rate
Friends House "Dyakovi" 1- sea breeze & greenery

Friends House "Dyakovi" 1- sea breeze & greenery

Entire Place • 2 bedrooms

$5,759
Revenue
55.1%
Occupancy
$63.96
Daily Rate
LUXURY THREE-STOREY HOUSE in the center of Primorsko

LUXURY THREE-STOREY HOUSE in the center of Primorsko

Entire Place • 4 bedrooms

$5,439
Revenue
17.3%
Occupancy
$376.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Primorsko (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Primorsko based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kostadin3$21,42194.63/5.0
Emil4$15,161155.00/5.0
Geri6$14,381224.70/5.0
Monika3$13,147774.96/5.0
Tsvetelina2$10,035195.00/5.0
Kalin3$8,3821184.75/5.0
Annie2$7,257284.94/5.0
Stamen1$6,12074.86/5.0
Stoil1$6,0302Not Rated
Yuliana2$5,96655.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Primorsko.

Dive Deeper: Advanced Primorsko STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Primorsko. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Primorsko Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Primorsko

  • The Primorsko Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78% of the 91 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Primorsko, Apartment/Condo properties are the most common (67%), reflecting the local real estate landscape.
  • The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.

Primorsko Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Primorsko

  • The dominant room capacity in Primorsko is 1 bedroom listings, making up 60.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 79.1% of the active Airbnb listings in Primorsko, indicating a high concentration in these sizes.
  • With over half the market (60.4%) consisting of studios or 1-bedroom units, Primorsko is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Primorsko.

Primorsko Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Primorsko

  • The most common guest capacity trend in Primorsko vacation rentals is listings accommodating 4 guests (37.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Primorsko STR market, accounting for 56.1% of listings.
  • 13.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Primorsko.
  • On average, properties in Primorsko are equipped to host 3.7 guests.

Primorsko Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Primorsko

  • The most common availability pattern in Primorsko falls within the 271-366 days range, representing 96.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Primorsko (60.4%), reflecting common guest stay durations or potential owner blocking patterns.

Primorsko Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.5%)

1 Night

12 listings

18.5% of total

2 Nights (30.8%)

2 Nights

20 listings

30.8% of total

3 Nights (27.7%)

3 Nights

18 listings

27.7% of total

4-6 Nights (18.5%)

4-6 Nights

12 listings

18.5% of total

7-29 Nights (1.5%)

7-29 Nights

1 listings

1.5% of total

30+ Nights (3.1%)

30+ Nights

2 listings

3.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Primorsko is 2 Nights, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 30.8% of Primorsko hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
  • A 2-night minimum appears standard (30.8%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Primorsko.

Primorsko Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

30 listings

33.3% of total

Moderate (21.1%)

Moderate

19 listings

21.1% of total

Firm (16.7%)

Firm

15 listings

16.7% of total

Strict (28.9%)

Strict

26 listings

28.9% of total

Cancellation Policy Insights for Primorsko

  • The prevailing Airbnb cancellation policy trend in Primorsko is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (54.4%) and stricter (45.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in Primorsko.
  • Regularly review your cancellation policy against competitors and market demand shifts in Primorsko.

Primorsko STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Primorsko

  • The overall average booking lead time for vacation rentals in Primorsko is 31 days.
  • Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Primorsko.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these Primorsko averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Primorsko (2025)

Amenity data is currently unavailable for Primorsko.

Primorsko Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Primorsko

  • The typical guest profile for Airbnb in Primorsko consists of a mix of domestic (52%) and international guests, often arriving from nearby Sofia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
  • Domestic travelers account for 52.1% of guests.
  • Key international markets include Bulgaria (52.1%) and United Kingdom (8.5%).
  • Top languages spoken are English (35%) followed by Bulgarian (30.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Primorsko Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Beyoğlu4,701$1,145$110.6544%
Silivri22$858$189.7033%
Büyükçekmece56$807$144.2233%
Fatih1,888$803$86.7140%
Obrochishte26$783$166.7935%
Gaziosmanpaşa21$726$72.1040%
Bozhurets16$708$141.7535%
Balchik112$698$165.0929%
Güngören17$607$57.2147%
Kâğıthane250$585$65.3045%

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