Sunny Beach Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Burgas, Bulgaria
Is Airbnb profitable in Sunny Beach in 2026? Explore comprehensive Airbnb analytics for Sunny Beach, Burgas, Bulgaria to uncover income potential. This 2026 STR market report for Sunny Beach, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Sunny Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunny Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunny Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunny Beach (2026)
Understanding the monthly revenue variations for Airbnb listings in Sunny Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunny Beach is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunny Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,493+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,018 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $638 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $476, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunny Beach
Sunny Beach Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sunny Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunny Beach:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunny Beach
Average Daily Rate (ADR) Airbnb Trends in Sunny Beach (2026)
Effective short term rental pricing strategy in Sunny Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunny Beach typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $94 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Sunny Beach
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Airbnb Seasonality Analysis & Trends in Sunny Beach (2025)
Peak Season (August, July, June)
- Revenue averages $1,325 per month
- Occupancy rates average 53.9%
- Daily rates average $80
Shoulder Season
- Revenue averages $407 per month
- Occupancy maintains around 20.0%
- Daily rates hold near $75
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $79
Seasonality Insights for Sunny Beach
- The Airbnb seasonality in Sunny Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunny Beach's highest earning potential, with monthly revenues capable of climbing to $1,587, occupancy reaching a high of 63.6%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunny Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunny Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunny Beach (2026)
Exploring the top neighborhoods for short-term rentals in Sunny Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Beach | A popular area known for its nightlife, restaurants, and proximity to the beach. Ideal for tourists looking for a vibrant atmosphere and easy beach access. | Sunny Beach, Action Aquapark, Cacao Beach, Sunny Beach Luna Park, Kuban Resort and Aqua Park |
| North Beach | A quieter area compared to South Beach, perfect for families and those seeking a more relaxing stay while still being close to the beach. | North Beach, Elit Beach, Dinevi Marina, The Old Nessebar, Aquapark Nessebar |
| Nessebar | A historic town known for its ancient architecture and charming old town, attracting culture lovers and tourists seeking history. | Nessebar Old Town, St. Stephen's Church, Archaeological Museum, Sunny Beach Golf, Antique Market |
| East Beach | An area with great beach access and a laid-back vibe, popular among young travelers looking for economical options. | East Beach, Local cafes and beach bars, Stara Planina, Sunny Beach Central Market, Villas and bungalows |
| Central Sunny Beach | The heart of Sunny Beach, bustling with shops, restaurants, and nightlife, attracting a younger crowd. | Khan's Tent, Sunny Beach Promenade, Dance Club Revolution, Royal Beach Mall, Pirates of the Caribbean Party Boat |
| Burgas City Center | Nearby city center offering cultural experiences and easy access to Sunny Beach, ideal for travelers looking for variety. | Burgas Beach, Sea Garden, Burgas Museum of Ethnography, Burgas Plaza, Burgas Regional Historical Museum |
| St.Vlas | A picturesque area known for its upscale developments and calm atmosphere, appealing to families and luxury travelers. | St. Vlas Marina, Dinevi Resort, Sunny Beach access, Local vineyards, Seaside promenades |
| Raw Beach | Less commercialized area offering a more authentic Bulgarian experience with local charm and relaxed environment. | Lesser-known beaches, Local seafood restaurants, Wildlife observation, Nature trails, Community events |
Understanding Airbnb License Requirements & STR Laws in Sunny Beach (2026)
While Sunny Beach, Burgas, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunny Beach to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunny Beach (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunny Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious apartment, quiet location
Entire Place • 1 bedroom
Apartment Milos, Sunny Beach
Entire Place • 2 bedrooms
Royal Sun Apartment with a panoramic view
Entire Place • 1 bedroom
New Seaside Apartment 1+1 in Sunny Beach Center
Entire Place • 1 bedroom
*Cozy Romance Marine*
Entire Place • 1 bedroom
* Cozy Rainbow 3 * studio direct to the pool
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunny Beach (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunny Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agnieszka | 3 | $21,015 | 5 | 3.33/5.0 |
| Ольга | 1 | $10,285 | 4 | 4.75/5.0 |
| Adéla | 1 | $9,551 | 4 | 4.75/5.0 |
| Liza | 1 | $7,508 | 9 | 5.00/5.0 |
| Tetiana | 1 | $4,927 | 11 | 4.91/5.0 |
| Elena | 1 | $4,858 | 4 | 5.00/5.0 |
| Lia | 1 | $4,566 | 1 | Not Rated |
| Ksenia | 1 | $4,560 | 5 | 4.80/5.0 |
| Юлия | 1 | $3,999 | 3 | 4.67/5.0 |
| Rositsa | 1 | $3,948 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunny Beach.
Dive Deeper: Advanced Sunny Beach STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunny Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunny Beach Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunny Beach
- The Sunny Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunny Beach, Apartment/Condo properties are the most common (100%), reflecting the local real estate landscape.
Sunny Beach Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunny Beach
- The dominant room capacity in Sunny Beach is 1 bedroom listings, making up 72.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Sunny Beach, indicating a high concentration in these sizes.
- With over half the market (72.7%) consisting of studios or 1-bedroom units, Sunny Beach is particularly well-suited for individuals or couples.
Sunny Beach Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunny Beach
- The most common guest capacity trend in Sunny Beach vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sunny Beach STR market, accounting for 68.2% of listings.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunny Beach.
- On average, properties in Sunny Beach are equipped to host 4.0 guests.
Sunny Beach Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunny Beach
- The most common availability pattern in Sunny Beach falls within the 271-366 days range, representing 90.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunny Beach (72.7%), reflecting common guest stay durations or potential owner blocking patterns.
Sunny Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
4 listings
18.2% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sunny Beach is 30+ Nights, adopted by 36.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Sunny Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.4% of Sunny Beach hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunny Beach.
Sunny Beach Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
4.5% of total
Flexible
3 listings
13.6% of total
Moderate
3 listings
13.6% of total
Firm
12 listings
54.5% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Sunny Beach
- The prevailing Airbnb cancellation policy trend in Sunny Beach is Firm, used by 54.5% of listings.
- A majority (68.1%) of hosts in Sunny Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.5% market standard in Sunny Beach.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunny Beach.
Sunny Beach STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunny Beach
- The overall average booking lead time for vacation rentals in Sunny Beach is 21 days.
- Guests book furthest in advance for stays during December (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Sunny Beach.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Sunny Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunny Beach (2026)
Amenity Prevalence
Amenity Insights for Sunny Beach
- Essential amenities in Sunny Beach that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Pool, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Sunny Beach.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunny Beach: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Pool or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunny Beach to stay competitive.
Sunny Beach Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sunny Beach
- The typical guest profile for Airbnb in Sunny Beach consists of predominantly international visitors (86%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 14.3% of guests.
- Key international markets include Bulgaria (14.3%) and Netherlands (10.7%).
- Top languages spoken are English (37.8%) followed by Russian (17.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunny Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rogachevo | 11 | $1,623 | $227.31 | 31% |
| Silivri | 13 | $1,393 | $289.89 | 27% |
| Büyükçekmece | 46 | $1,188 | $160.42 | 33% |
| Güngören | 11 | $934 | $60.37 | 58% |
| Beyoğlu | 4,472 | $915 | $115.51 | 39% |
| Fatih | 1,832 | $858 | $91.36 | 38% |
| Gaziosmanpaşa | 15 | $851 | $81.12 | 34% |
| Obrochishte | 26 | $740 | $187.49 | 29% |
| Balchik | 127 | $719 | $159.70 | 28% |
| Bozhurets | 14 | $639 | $159.66 | 33% |