Karlovo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Plovdiv, Bulgaria
Is Airbnb profitable in Karlovo in 2025? Explore comprehensive Airbnb analytics for Karlovo, Plovdiv, Bulgaria to uncover income potential. This 2025 STR market report for Karlovo, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Karlovo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Karlovo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Karlovo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Karlovo (2025)
Understanding the monthly revenue variations for Airbnb listings in Karlovo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karlovo is typically October, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karlovo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,091 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $617 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $283, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karlovo
Karlovo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Karlovo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karlovo:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karlovo
Average Daily Rate (ADR) Airbnb Trends in Karlovo (2025)
Effective short term rental pricing strategy in Karlovo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karlovo typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Karlovo
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Airbnb Seasonality Analysis & Trends in Karlovo (2025)
Peak Season (October, August, March)
- Revenue averages $1,185 per month
- Occupancy rates average 36.8%
- Daily rates average $93
Shoulder Season
- Revenue averages $827 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $96
Low Season (January, April, November)
- Revenue drops to average $517 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $94
Seasonality Insights for Karlovo
- The Airbnb seasonality in Karlovo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Karlovo's highest earning potential, with monthly revenues capable of climbing to $1,337, occupancy reaching a high of 44.9%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $424, occupancy could drop to 14.7%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Karlovo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Karlovo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Karlovo (2025)
Exploring the top neighborhoods for short-term rentals in Karlovo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Karlovo | The central area of Karlovo is known for its historical significance and beautiful architecture. It attracts visitors interested in cultural tourism, with easy access to shops and restaurants. | Karlovo's historical center, Rose Museum, St. Nicholas Church, Town Hall of Karlovo |
| Karlovo Nature Park | This area offers stunning nature and picturesque landscapes, making it popular with outdoor enthusiasts and tourists seeking a peaceful retreat. | Sredna Gora Mountain, hiking trails, wildlife photography opportunities, natural hot springs |
| Sharenka | A residential area with a growing number of amenities, appealing to families and longer-term travelers. It provides a mix of local life and tourist experiences. | local markets, family-friendly parks, restaurants serving traditional Bulgarian cuisine |
| Historical Neighborhoods | Karlovo has various neighborhoods with preserved historical houses that attract visitors interested in heritage and architecture. | Traditional Bulgarian homes, Historic walking tours, Museum of History |
| Buzludzha Peak | Famous for its historical monument and hiking routes, this area attracts adventure seekers and history buffs. | Buzludzha Monument, Scenic views, Hiking paths |
| Koprivshtitsa | A nearby town known for its well-preserved 19th-century architecture and cultural significance, drawing day-trippers from Karlovo. | Historic houses-museums, Bulgarian National Revival architecture, Scenic landscapes |
| Plovdiv (30 min drive) | Proximity to Plovdiv, Bulgaria's cultural capital, makes it an attractive location for Airbnb, catering to travelers visiting the city. | Roman Theatre, Kapana arts district, Ancient Stadium |
| Spa Resorts near Karlovo | The region is known for its spa and wellness centers, popular among tourists seeking relaxation and treatment options. | Thermal springs, Spa hotels, Health and wellness retreats |
Understanding Airbnb License Requirements & STR Laws in Karlovo (2025)
While Karlovo, Plovdiv, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Karlovo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Karlovo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karlovobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Markiza - Summer House by the River
Entire Place • 3 bedrooms
Guest House "Podkovite"
Entire Place • 3 bedrooms
Zoev House
Entire Place • 6 bedrooms
GUESTHOUSE MARIA /GUEST HOUSE MARIA
Entire Place • 2 bedrooms
Guest apartment "BALKAN"
Entire Place • 2 bedrooms
Arheya 8 guest apartment Karlovo
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Karlovo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Karlovo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 3 | $17,095 | 14 | 5.00/5.0 |
| Krasimira | 1 | $16,771 | 42 | 4.86/5.0 |
| Marieta | 1 | $16,307 | 4 | 4.50/5.0 |
| Слави | 1 | $15,027 | 4 | 5.00/5.0 |
| Росица | 3 | $10,004 | 74 | 4.80/5.0 |
| Vidka | 1 | $9,048 | 12 | 5.00/5.0 |
| Ivan | 1 | $8,070 | 40 | 4.95/5.0 |
| Nick | 1 | $7,091 | 72 | 4.85/5.0 |
| Iliya | 1 | $4,539 | 7 | 4.71/5.0 |
| Kolyo | 1 | $3,876 | 37 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karlovo.
Dive Deeper: Advanced Karlovo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karlovo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKarlovo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karlovo
- The Karlovo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Karlovo, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Karlovo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karlovo
- The dominant room capacity in Karlovo is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Karlovo, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Karlovo.
Karlovo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karlovo
- The most common guest capacity trend in Karlovo vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Karlovo STR market, accounting for 55.6% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karlovo.
- On average, properties in Karlovo are equipped to host 4.6 guests.
Karlovo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karlovo
- The most common availability pattern in Karlovo falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Karlovo (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
Karlovo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
66.7% of total
2 Nights
4 listings
22.2% of total
3 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Karlovo is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Karlovo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Karlovo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karlovo.
Karlovo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
55.6% of total
Moderate
4 listings
22.2% of total
Firm
1 listings
5.6% of total
Strict
3 listings
16.7% of total
Cancellation Policy Insights for Karlovo
- The prevailing Airbnb cancellation policy trend in Karlovo is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Karlovo may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in Karlovo.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Karlovo.
Karlovo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Karlovo
- The overall average booking lead time for vacation rentals in Karlovo is 24 days.
- Guests book furthest in advance for stays during August (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (29 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Karlovo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Karlovo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Karlovo (2025)
Amenity data is currently unavailable for Karlovo.
Karlovo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Karlovo
- The typical guest profile for Airbnb in Karlovo consists of a mix of domestic (44%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 43.6% of guests.
- Key international markets include Bulgaria (43.6%) and France (10.3%).
- Top languages spoken are English (39.2%) followed by Bulgarian (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Karlovo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Apriltsi | 13 | $1,357 | $295.44 | 26% |
| Pancharevo | 11 | $1,173 | $228.44 | 25% |
| Sredec | 226 | $1,024 | $84.34 | 46% |
| Vitosha | 19 | $988 | $104.02 | 40% |
| Triadica | 266 | $979 | $83.02 | 47% |
| Arbanassi | 10 | $962 | $141.89 | 20% |
| Razlog | 91 | $783 | $183.51 | 29% |
| Oborishte | 169 | $742 | $67.08 | 46% |
| Govedartsi | 14 | $672 | $277.29 | 18% |
| Vazrajdane | 198 | $664 | $66.59 | 42% |