Plovdiv Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Plovdiv, Bulgaria
Is Airbnb profitable in Plovdiv in 2025? Explore comprehensive Airbnb analytics for Plovdiv, Plovdiv, Bulgaria to uncover income potential. This 2025 STR market report for Plovdiv, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 607 active listings.
Whether you're considering an Airbnb investment in Plovdiv, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plovdiv Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plovdiv Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plovdiv (2025)
Understanding the monthly revenue variations for Airbnb listings in Plovdiv is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plovdiv is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plovdiv across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,314+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $922 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $562 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $285, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plovdiv
Plovdiv Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plovdiv STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plovdiv:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plovdiv
Average Daily Rate (ADR) Airbnb Trends in Plovdiv (2025)
Effective short term rental pricing strategy in Plovdiv involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plovdiv typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $92+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Plovdiv
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Airbnb Seasonality Analysis & Trends in Plovdiv (2025)
Peak Season (July, September, August)
- Revenue averages $805 per month
- Occupancy rates average 46.0%
- Daily rates average $63
Shoulder Season
- Revenue averages $671 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $65
Low Season (January, February, November)
- Revenue drops to average $531 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $60
Seasonality Insights for Plovdiv
- The Airbnb seasonality in Plovdiv shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plovdiv's highest earning potential, with monthly revenues capable of climbing to $810, occupancy reaching a high of 49.2%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $469, occupancy could drop to 29.4%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plovdiv.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plovdiv seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plovdiv (2025)
Exploring the top neighborhoods for short-term rentals in Plovdiv? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Plovdiv | Famous for its rich history and architectural heritage. Visitors flock to see the Roman theater and ancient churches, making it ideal for tourists. | Roman Theater of Plovdiv, Ethnographic Museum, Dzhumaya Mosque, Kaptazha, Plovdiv Regional Historical Museum |
| Kapana District | A vibrant neighborhood known for its artsy atmosphere, artisan shops, and trendy bars. Popular among young travelers looking for culture and nightlife. | Kapana Creative District, Art galleries and studios, Local breweries, Street art, Cafés and restaurants |
| Bunardzhik Hill | A scenic area providing panoramic views of the city, perfect for nature lovers and those seeking relaxation amidst historical sites. | Alyosha Monument, Bunardzhik Park, Walking trails, Aerial views of Plovdiv, Picnic areas |
| Plovdiv Central | The bustling center of the city filled with shops, restaurants, and cultural spots. Great for tourists who want to experience city life and local cuisine. | City Garden, Main Street, Central Market, Plovdiv Municipality, Shopping opportunities |
| Sankt Peterburg Street | Known for its beautiful architecture and quiet residential feel, this area attracts families and business travelers looking for a peaceful stay close to the city. | Park for Culture and Recreation, Local shops, Quiet neighborhoods, Proximity to downtown |
| Plovdiv University Area | Home to the university and many young students, this region is lively with coffee shops and affordable dining, attracting budget travelers. | Plovdiv University, Student cafes and bars, Cultural events, Student markets, Street performances |
| Vladimir Zaimov Park | A lovely green space popular for families and outdoor activities. This area offers a quiet retreat from the hustle and bustle of the city center. | Playgrounds, Walking trails, Picnic spots, Sport facilities, Cafés nearby |
| Rhodope Mountains Access Area | For those wishing to explore nature, this location offers easy access to stunning mountain landscapes, attracting adventure seekers and nature lovers. | Hiking trails, Natural parks, Wildlife watching, Mountain lodges, Stunning viewpoints |
Understanding Airbnb License Requirements & STR Laws in Plovdiv (2025)
While Plovdiv, Plovdiv, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plovdiv to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Plovdiv (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plovdivbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
City Center Perfect: 3BR Apartment
Entire Place • 3 bedrooms
Elephant House
Entire Place • 2 bedrooms
City Center Charm: 2BR Apartment
Entire Place • 2 bedrooms
TOMOVI HOME - Three bedrooms City center
Entire Place • 3 bedrooms
The House With The Piano | Old Town Center | Yard
Entire Place • 2 bedrooms
Chic and Charming 2BD Flat in the Heart of Plovdiv
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plovdiv (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plovdiv based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emil | 46 | $388,023 | 1922 | 4.86/5.0 |
| MT Homes | 23 | $185,750 | 345 | 4.74/5.0 |
| Ani | 18 | $131,633 | 448 | 4.81/5.0 |
| Kornnika | 5 | $89,197 | 96 | 4.84/5.0 |
| Kiril | 7 | $60,991 | 42 | 4.72/5.0 |
| Plamen | 8 | $60,350 | 165 | 4.73/5.0 |
| Светлозара | 5 | $55,105 | 180 | 4.93/5.0 |
| Adelina | 6 | $51,729 | 881 | 4.84/5.0 |
| Antoniya | 9 | $48,561 | 174 | 4.94/5.0 |
| Евгений | 8 | $40,077 | 269 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plovdiv.
Dive Deeper: Advanced Plovdiv STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plovdiv. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlovdiv Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plovdiv
- The Plovdiv Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 607 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plovdiv, Apartment/Condo properties are the most common (87.5%), reflecting the local real estate landscape.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.3%) offer potential for unique stay experiences.
Plovdiv Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plovdiv
- The dominant room capacity in Plovdiv is 1 bedroom listings, making up 64.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.0% of the active Airbnb listings in Plovdiv, indicating a high concentration in these sizes.
- With over half the market (64.1%) consisting of studios or 1-bedroom units, Plovdiv is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Plovdiv.
Plovdiv Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plovdiv
- The most common guest capacity trend in Plovdiv vacation rentals is listings accommodating 4 guests (33.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Plovdiv STR market, accounting for 63.1% of listings.
- On average, properties in Plovdiv are equipped to host 3.4 guests.
Plovdiv Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plovdiv
- The most common availability pattern in Plovdiv falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plovdiv (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plovdiv Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
239 listings
41.1% of total
2 Nights
194 listings
33.4% of total
3 Nights
19 listings
3.3% of total
4-6 Nights
8 listings
1.4% of total
7-29 Nights
7 listings
1.2% of total
30+ Nights
114 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Plovdiv is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.5%) of the Plovdiv Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Plovdiv, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Plovdiv hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plovdiv.
Plovdiv Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
201 listings
34.4% of total
Moderate
249 listings
42.6% of total
Firm
30 listings
5.1% of total
Strict
104 listings
17.8% of total
Cancellation Policy Insights for Plovdiv
- The prevailing Airbnb cancellation policy trend in Plovdiv is Moderate, used by 42.6% of listings.
- The market strongly favors guest-friendly terms, with 77.0% of listings offering Flexible or Moderate policies. This suggests guests in Plovdiv may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.6% market standard in Plovdiv.
- Regularly review your cancellation policy against competitors and market demand shifts in Plovdiv.
Plovdiv STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plovdiv
- The overall average booking lead time for vacation rentals in Plovdiv is 26 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Plovdiv.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Plovdiv averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plovdiv (2025)
Amenity data is currently unavailable for Plovdiv.
Plovdiv Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plovdiv
- The typical guest profile for Airbnb in Plovdiv consists of a mix of domestic (36%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 35.6% of guests.
- Key international markets include Bulgaria (35.6%) and United Kingdom (14.6%).
- Top languages spoken are English (43.3%) followed by Bulgarian (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plovdiv Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Apriltsi | 13 | $1,357 | $295.44 | 26% |
| Pancharevo | 11 | $1,173 | $228.44 | 25% |
| Sredec | 226 | $1,024 | $84.34 | 46% |
| Vitosha | 19 | $988 | $104.02 | 40% |
| Triadica | 266 | $979 | $83.02 | 47% |
| Arbanassi | 10 | $962 | $141.89 | 20% |
| Razlog | 91 | $783 | $183.51 | 29% |
| Oborishte | 169 | $742 | $67.08 | 46% |
| Govedartsi | 14 | $672 | $277.29 | 18% |
| Vazrajdane | 198 | $664 | $66.59 | 42% |