Южен Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Plovdiv, Bulgaria
Is Airbnb profitable in Южен in 2025? Explore comprehensive Airbnb analytics for Южен, Plovdiv, Bulgaria to uncover income potential. This 2025 STR market report for Южен, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Южен, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Южен Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Южен Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Южен (2025)
Understanding the monthly revenue variations for Airbnb listings in Южен is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Южен is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Южен across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,013+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $695 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $408 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $259, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Южен
Южен Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Южен STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Южен:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Южен
Average Daily Rate (ADR) Airbnb Trends in Южен (2025)
Effective short term rental pricing strategy in Южен involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Южен typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $63+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Южен
Get Live Южен Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Южен (2025)
Peak Season (July, October, April)
- Revenue averages $653 per month
- Occupancy rates average 42.9%
- Daily rates average $56
Shoulder Season
- Revenue averages $518 per month
- Occupancy maintains around 40.7%
- Daily rates hold near $51
Low Season (February, March, December)
- Revenue drops to average $358 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $42
Seasonality Insights for Южен
- The Airbnb seasonality in Южен shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Южен's highest earning potential, with monthly revenues capable of climbing to $775, occupancy reaching a high of 47.1%, and ADRs peaking at $57.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $260, occupancy could drop to 25.5%, and ADRs may adjust down to $41.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Южен.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Южен seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Южен (2025)
Exploring the top neighborhoods for short-term rentals in Южен? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yuzhen | A vibrant neighborhood in Plovdiv known for its historical significance and cultural charm. Attracts both tourists and locals, offering a unique blend of history and modernity. | Plovdiv Roman Theatre, Avenue of the Yards, Kapana Creative District, Balabanov House, Plovdiv Regional Ethnographic Museum |
| Trakiya | A contemporary area that combines residential living with shopping and entertainment. Popular among families and those seeking a suburban lifestyle while being close to the city. | Mall Plovdiv, Lauta Park, Trakia Market, Plovdiv International Fair |
| Central Plovdiv | The heart of the city, rich in history with stunning architecture and lively streets. Ideal for tourists who want to explore the city’s heritage and enjoy local cuisine. | Plovdiv Old Town, Dzhumaya Mosque, St. Marina Church, Plovdiv City Art Gallery, Vasil Levski Street |
| Kapana | Known as the artistic district of Plovdiv, Kapana is filled with galleries, cafes, and art installations, attracting a younger crowd and creatives looking for inspiration. | Kapana District, Street Festivals, Art Exhibitions, Local Craft Shops |
| Bunardzhik | A residential area with proximity to parks and natural views, popular among those who appreciate outdoor activities and a quieter environment within the city. | Bunardzhik Hill, Alyosha Monument, Parks and Green Spaces |
| Marasha | A diverse neighborhood that offers a mix of residential comfort and commercial facilities, suitable for both short-term and long-term Airbnb stays. | Plovdiv University, Shopping Centers, Local Restaurants |
| Sudegia | An up-and-coming area known for its affordability and accessibility, attracting young people and those seeking budget-friendly accommodation options. | Local Markets, Community Parks, Trendy Cafes |
| Lauta | A green and spacious neighborhood that provides a tranquil living experience with easy access to city amenities, popular among families and nature enthusiasts. | Lauta Park, Walking Trails, Sports Complexes |
Understanding Airbnb License Requirements & STR Laws in Южен (2025)
While Южен, Plovdiv, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Южен to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Южен (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Юженbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Radiant Retreat: Bright 1BD Haven in Plovdiv
Entire Place • 1 bedroom
Spacious&Cousy 3 bedroom apartment
Entire Place • 3 bedrooms
Maisonette Apartment with Big Roof Terrace
Entire Place • 2 bedrooms
Amazing View - Beautiful 1BD Apartment w/ Parking
Entire Place • 1 bedroom
Exotic Guest House
Entire Place • 2 bedrooms
Granny's Place
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Южен (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Южен based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ani | 1 | $11,875 | 10 | 4.90/5.0 |
| Radostin | 1 | $10,122 | 32 | 4.88/5.0 |
| Radostina | 2 | $8,958 | 366 | 4.95/5.0 |
| Emil | 1 | $7,234 | 68 | 4.85/5.0 |
| Vasilena | 1 | $5,900 | 37 | 4.89/5.0 |
| Host #207766742 | 1 | $5,599 | 38 | 4.97/5.0 |
| Georgi | 1 | $5,351 | 210 | 4.57/5.0 |
| Veselin | 1 | $5,324 | 696 | 4.89/5.0 |
| Ekaterina | 1 | $5,110 | 15 | 5.00/5.0 |
| Dimcho | 1 | $4,403 | 8 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Южен.
Dive Deeper: Advanced Южен STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Южен. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsЮжен Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Южен
- The Южен Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Южен, Apartment/Condo properties are the most common (90%), reflecting the local real estate landscape.
Южен Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Южен
- The dominant room capacity in Южен is 1 bedroom listings, making up 65% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.0% of the active Airbnb listings in Южен, indicating a high concentration in these sizes.
- With over half the market (65%) consisting of studios or 1-bedroom units, Южен is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Южен.
Южен Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Южен
- The most common guest capacity trend in Южен vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Южен STR market, accounting for 60.0% of listings.
- On average, properties in Южен are equipped to host 3.6 guests.
Южен Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Южен
- The most common availability pattern in Южен falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Южен (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Южен Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
8 listings
42.1% of total
Key Insights
- The most prevalent minimum stay requirement in Южен is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Южен Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Южен hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Южен.
Южен Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
6 listings
35.3% of total
Firm
3 listings
17.6% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Южен
- The prevailing Airbnb cancellation policy trend in Южен is Flexible, used by 35.3% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Южен may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Южен.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Южен.
Южен STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Южен
- The overall average booking lead time for vacation rentals in Южен is 40 days.
- Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Южен.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Южен averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Южен (2025)
Amenity Prevalence
Amenity Insights for Южен
- Essential amenities in Южен that guests expect include: Wifi, Hot water, Air conditioning, Kitchen, Heating, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Южен: Wifi, Hot water, Air conditioning, Kitchen, Heating, Iron.
- Prioritize adding missing essentials: Kitchen, Heating, Iron.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Южен to stay competitive.
Южен Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Южен
- The typical guest profile for Airbnb in Южен consists of a mix of domestic (43%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 43.4% of guests.
- Key international markets include Bulgaria (43.4%) and United Kingdom (11%).
- Top languages spoken are English (38.5%) followed by Bulgarian (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Южен Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Vitosha | 18 | $991 | $98.31 | 43% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Komotini | 70 | $720 | $56.39 | 45% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |