Chepelare Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Smolyan, Bulgaria
Is Airbnb profitable in Chepelare in 2025? Explore comprehensive Airbnb analytics for Chepelare, Smolyan, Bulgaria to uncover income potential. This 2025 STR market report for Chepelare, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Chepelare, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chepelare Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chepelare Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chepelare (2025)
Understanding the monthly revenue variations for Airbnb listings in Chepelare is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chepelare is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chepelare across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,293+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $725 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $237, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chepelare
Chepelare Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chepelare STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chepelare:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chepelare
Average Daily Rate (ADR) Airbnb Trends in Chepelare (2025)
Effective short term rental pricing strategy in Chepelare involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chepelare typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Chepelare
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Airbnb Seasonality Analysis & Trends in Chepelare (2025)
Peak Season (February, December, January)
- Revenue averages $837 per month
- Occupancy rates average 28.4%
- Daily rates average $99
Shoulder Season
- Revenue averages $557 per month
- Occupancy maintains around 25.1%
- Daily rates hold near $89
Low Season (March, May, September)
- Revenue drops to average $374 per month
- Occupancy decreases to average 16.9%
- Daily rates adjust to average $92
Seasonality Insights for Chepelare
- The Airbnb seasonality in Chepelare shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chepelare's highest earning potential, with monthly revenues capable of climbing to $957, occupancy reaching a high of 34.1%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $311, occupancy could drop to 15.4%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chepelare.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chepelare seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chepelare (2025)
Exploring the top neighborhoods for short-term rentals in Chepelare? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chepelare Town Center | The heart of Chepelare, offering easy access to local shops, restaurants, and amenities. Ideal for tourists looking to explore the local culture while being close to ski resorts. | Local Restaurants, Shops, Chepelare History Museum, Nearby ski lifts |
| Pamporovo Ski Resort | Famous ski resort just a short drive from Chepelare, attracting winter sports enthusiasts. This area sees high demand for accommodations during the ski season. | Pamporovo Ski Slopes, Ski Schools, Ski Rental Shops, Snowboarding Parks |
| The Rhodope Mountains | Stunning natural landscapes perfect for nature lovers and hikers. Ideal for Airbnb hosts looking to provide a serene getaway experience. | Hiking Trails, Natural Parks, Scenic Views, Wildlife Watching |
| Stoykite Village | Charming village near Chepelare, popular among tourists for its rustic charm and accessibility to skiing and hiking; suitable for a quieter stay. | Local Cafes, Ski Lifts, Hiking Paths, Cultural Heritage Sites |
| Shiroka Laka | A historical village known for its traditional Rhodopean architecture and folklore. A unique cultural experience that attracts visitors interested in Bulgarian history. | Ethnographic Museum, Traditional Rhodopean Houses, Historic Churches |
| Mezhdurechye | A quiet area that provides easy access to both Chepelare and Pamporovo, overlooking the beautiful valley; great for families and groups. | Scenic Views, Hiking Opportunities, Peaceful Environment |
| Chepelare Waterfall | A natural landmark that attracts hikers and outdoor enthusiasts. An attractive spot for Airbnb hosts targeting visitors looking to enjoy nature. | Walking Trails, Picnic Areas, Photography Spots |
| Byala Cherkva | A remote area known for tranquility and breathtaking views, perfect for those looking to escape the hustle and bustle. | Mountain Views, Nature Trails, Local Flora and Fauna |
Understanding Airbnb License Requirements & STR Laws in Chepelare (2025)
While Chepelare, Smolyan, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chepelare to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chepelare (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chepelarebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Low Cost 2 bedroom Pamporovo Joy Apartment
Entire Place • 2 bedrooms
Sunny mountain apartment with free parking
Entire Place • 1 bedroom
Charming attic with fantastic views
Entire Place • 2 bedrooms
EskiZ - Our Stone Home
Entire Place • 3 bedrooms
Luxury 2-bedroom apartment by Studenets Center
Entire Place • 2 bedrooms
Boutique & artistic 3 bedroom apartment.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chepelare (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chepelare based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dimitar | 1 | $13,328 | 6 | 4.83/5.0 |
| Анита | 1 | $12,315 | 13 | 5.00/5.0 |
| Николай | 1 | $11,297 | 11 | 4.91/5.0 |
| Host #356565967 | 4 | $10,299 | 2 | 0.00/5.0 |
| Polina | 2 | $10,087 | 41 | 4.85/5.0 |
| Emilia | 1 | $9,832 | 21 | 4.95/5.0 |
| Елена | 3 | $9,593 | 6 | 1.44/5.0 |
| Petya | 2 | $9,298 | 28 | 4.83/5.0 |
| Tihomir | 1 | $8,053 | 11 | 5.00/5.0 |
| Daniela | 1 | $7,947 | 10 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chepelare.
Dive Deeper: Advanced Chepelare STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chepelare. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChepelare Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chepelare
- The Chepelare Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chepelare, Apartment/Condo properties are the most common (81.8%), reflecting the local real estate landscape.
- Houses represent a significant 15.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.3%) offer potential for unique stay experiences.
Chepelare Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chepelare
- The dominant room capacity in Chepelare is 1 bedroom listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.6% of the active Airbnb listings in Chepelare, indicating a high concentration in these sizes.
- With over half the market (59.1%) consisting of studios or 1-bedroom units, Chepelare is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Chepelare.
Chepelare Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chepelare
- The most common guest capacity trend in Chepelare vacation rentals is listings accommodating 4 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Chepelare STR market, accounting for 59.1% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chepelare.
- On average, properties in Chepelare are equipped to host 4.5 guests.
Chepelare Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chepelare
- The most common availability pattern in Chepelare falls within the 271-366 days range, representing 90.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Chepelare (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chepelare Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
28.6% of total
2 Nights
14 listings
33.3% of total
3 Nights
8 listings
19% of total
4-6 Nights
2 listings
4.8% of total
7-29 Nights
2 listings
4.8% of total
30+ Nights
4 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Chepelare is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Chepelare Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Chepelare hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chepelare.
Chepelare Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
24.1% of total
Moderate
7 listings
24.1% of total
Firm
8 listings
27.6% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Chepelare
- The prevailing Airbnb cancellation policy trend in Chepelare is Firm, used by 27.6% of listings.
- A majority (51.7%) of hosts in Chepelare utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 27.6% market standard in Chepelare.
- Regularly review your cancellation policy against competitors and market demand shifts in Chepelare.
Chepelare STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chepelare
- The overall average booking lead time for vacation rentals in Chepelare is 34 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Chepelare.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Chepelare averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chepelare (2025)
Amenity Prevalence
Amenity Insights for Chepelare
- Essential amenities in Chepelare that guests expect include: Wifi, TV, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chepelare: Wifi, TV, Essentials.
- Prioritize adding missing essentials: Wifi, TV, Essentials.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chepelare to stay competitive.
Chepelare Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chepelare
- The typical guest profile for Airbnb in Chepelare consists of a mix of domestic (52%) and international guests, often arriving from nearby Sofia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 51.9% of guests.
- Key international markets include Bulgaria (51.9%) and United States (9.3%).
- Top languages spoken are English (50.8%) followed by Bulgarian (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chepelare Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Municipality of Nea Propontida | 47 | $1,347 | $193.17 | 53% |
| Νέα Μουδανιά | 24 | $1,327 | $183.08 | 47% |
| Dikella | 16 | $1,321 | $182.09 | 43% |
| Ormos Prinou | 17 | $1,258 | $165.44 | 47% |
| Οικισμός "Αμπελάκια" | 15 | $1,195 | $154.24 | 42% |
| Skala Marion | 42 | $1,186 | $154.87 | 52% |
| Οικισμός "Κάτω Γαλήνη" | 10 | $1,147 | $162.93 | 52% |
| Triadica | 266 | $1,118 | $81.55 | 48% |