Lozenets Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sofia-City, Bulgaria
Is Airbnb profitable in Lozenets in 2025? Explore comprehensive Airbnb analytics for Lozenets, Sofia-City, Bulgaria to uncover income potential. This 2025 STR market report for Lozenets, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Lozenets, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lozenets Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lozenets Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lozenets (2025)
Understanding the monthly revenue variations for Airbnb listings in Lozenets is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lozenets is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lozenets across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,480+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $763 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lozenets
Lozenets Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lozenets STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lozenets:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lozenets
Average Daily Rate (ADR) Airbnb Trends in Lozenets (2025)
Effective short term rental pricing strategy in Lozenets involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lozenets typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $80+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $63 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Lozenets
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Airbnb Seasonality Analysis & Trends in Lozenets (2025)
Peak Season (June, August, May)
- Revenue averages $1,035 per month
- Occupancy rates average 58.4%
- Daily rates average $52
Shoulder Season
- Revenue averages $921 per month
- Occupancy maintains around 54.9%
- Daily rates hold near $52
Low Season (January, February, March)
- Revenue drops to average $581 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $50
Seasonality Insights for Lozenets
- The Airbnb seasonality in Lozenets shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lozenets's highest earning potential, with monthly revenues capable of climbing to $1,063, occupancy reaching a high of 62.1%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $543, occupancy could drop to 34.8%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lozenets.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lozenets seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lozenets (2025)
Exploring the top neighborhoods for short-term rentals in Lozenets? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lozenets | Lozenets is a vibrant neighborhood known for its lively atmosphere and proximity to nature, making it ideal for visitors seeking city life and relaxation in vast parks. | South Park, National Palace of Culture, Sasa Asian Pub, Lozenets Park, Vitosha Boulevard, Museums and Art Galleries |
| Krasno Selo | A residential neighborhood that offers a quieter atmosphere yet maintains close proximity to downtown Sofia. Ideal for families visiting the city. | Vitosha Mountain, Sofia Zoo, Krasno Selo Market, Borisova Gradina Park, National Art Gallery, Sofia History Museum |
| Sredets | The heart of Sofia filled with historical architecture and close to major attractions, perfect for tourists wanting cultural immersion. | Alexander Nevsky Cathedral, National Museum of Natural History, Cowboy Cafe, Military Museum, Borisova Gradina, St. George Rotunda |
| Studentski Grad | Popular with the student population, this area has a youthful vibe and is filled with bars and eateries, attracting younger tourists. | Arena Armeec, Student's Town Park, Theatre of Drama, Sport Hall, Nightlife venues, Technical University |
| Nadezhda | A more affordable neighborhood with local charm, appealing to budget-conscious travelers looking to experience Sofia like a local. | Maxi Shopping Center, Nadezhda Park, Local cafes, Cultural events, Traditional Bulgarian restaurants, Public Transportation |
| Oborishte | Known for its bohemian atmosphere and cultural significance, Oborishte attracts artists and creatives seeking inspiration in Sofia. | Artspace Sofia, Museum of Contemporary Art, Local galleries, Historical sites, Garden of the National Theater, Iskar Street cafes |
| Banishora | An up-and-coming area that offers a mix of modern and traditional Sofia, ideal for those looking to explore beyond the main tourist spots. | Local markets, Banishora Park, Historical architecture, Shopping venues, Unique eateries, Proximity to the center |
| Vitosha Boulevard | Sofia's main commercial street bustling with energy, restaurants, and shops, making it a prime spot for visitors seeking urban experiences. | Shops and boutiques, Dining experiences, Cafes, Cultural events, City sightseeing opportunities, Nearby museums |
Understanding Airbnb License Requirements & STR Laws in Lozenets (2025)
While Lozenets, Sofia-City, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lozenets to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lozenets (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lozenetsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 BDR + 2 BTH | Netflix | Panorama Views
Entire Place • 4 bedrooms
Niko's 2 Bedroom Central Apartment
Entire Place • 2 bedrooms
Han Krum two bedroom modern designer Sofia center
Entire Place • 2 bedrooms
Rio Sunny 2BDR Apt near NDK, Metro, 24/7 parking
Entire Place • 2 bedrooms
2BR + 1.5 BTH | | Spacious | Kitchen | Metro
Entire Place • 2 bedrooms
NEW!! Sky View & Cozy Apartment & TOP Location
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lozenets (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lozenets based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BnB Manager | 2 | $49,113 | 276 | 4.83/5.0 |
| Snezhanka | 2 | $27,556 | 56 | 4.39/5.0 |
| Radi | 2 | $16,591 | 384 | 4.89/5.0 |
| Angel | 1 | $15,632 | 135 | 4.66/5.0 |
| Julian | 1 | $14,694 | 17 | 4.94/5.0 |
| Rayna | 1 | $13,615 | 228 | 4.97/5.0 |
| Julie | 1 | $13,083 | 28 | 4.89/5.0 |
| Ruscen | 1 | $13,010 | 14 | 5.00/5.0 |
| Mihaela | 1 | $12,914 | 51 | 4.90/5.0 |
| Cvetan | 2 | $12,368 | 117 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lozenets.
Dive Deeper: Advanced Lozenets STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lozenets. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLozenets Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lozenets
- The Lozenets Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lozenets, Apartment/Condo properties are the most common (95.5%), reflecting the local real estate landscape.
- Smaller segments like house, others (combined 4.6%) offer potential for unique stay experiences.
Lozenets Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lozenets
- The dominant room capacity in Lozenets is 1 bedroom listings, making up 56.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.1% of the active Airbnb listings in Lozenets, indicating a high concentration in these sizes.
- With over half the market (56.8%) consisting of studios or 1-bedroom units, Lozenets is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lozenets.
Lozenets Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lozenets
- The most common guest capacity trend in Lozenets vacation rentals is listings accommodating 2 guests (34.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Lozenets STR market, accounting for 59.1% of listings.
- 15.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lozenets.
- On average, properties in Lozenets are equipped to host 3.5 guests.
Lozenets Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lozenets
- The most common availability pattern in Lozenets falls within the 91-180 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lozenets (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lozenets Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
14.3% of total
2 Nights
15 listings
35.7% of total
3 Nights
9 listings
21.4% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
10 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lozenets is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Lozenets, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.7% of Lozenets hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (35.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lozenets.
Lozenets Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
28.6% of total
Moderate
21 listings
50% of total
Firm
2 listings
4.8% of total
Strict
7 listings
16.7% of total
Cancellation Policy Insights for Lozenets
- The prevailing Airbnb cancellation policy trend in Lozenets is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Lozenets may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Lozenets.
- Regularly review your cancellation policy against competitors and market demand shifts in Lozenets.
Lozenets STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lozenets
- The overall average booking lead time for vacation rentals in Lozenets is 34 days.
- Guests book furthest in advance for stays during July (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Lozenets.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Lozenets averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lozenets (2025)
Amenity Prevalence
Amenity Insights for Lozenets
- Essential amenities in Lozenets that guests expect include: Wifi, Essentials, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lozenets: Wifi, Essentials, TV, Kitchen.
- Prioritize adding missing essentials: Essentials, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lozenets to stay competitive.
Lozenets Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lozenets
- The typical guest profile for Airbnb in Lozenets consists of predominantly international visitors (80%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 19.9% of guests.
- Key international markets include Bulgaria (19.9%) and United Kingdom (16.5%).
- Top languages spoken are English (42.5%) followed by Bulgarian (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lozenets Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Vitosha | 18 | $991 | $98.31 | 43% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |
| Vazrajdane | 195 | $719 | $63.38 | 44% |