Serdika Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sofia-City, Bulgaria
Is Airbnb profitable in Serdika in 2025? Explore comprehensive Airbnb analytics for Serdika, Sofia-City, Bulgaria to uncover income potential. This 2025 STR market report for Serdika, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Serdika, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serdika Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serdika Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serdika (2025)
Understanding the monthly revenue variations for Airbnb listings in Serdika is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serdika is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serdika across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,458+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,046 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $617 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $301, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serdika
Serdika Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serdika STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serdika:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serdika
Average Daily Rate (ADR) Airbnb Trends in Serdika (2025)
Effective short term rental pricing strategy in Serdika involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serdika typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $84+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Serdika
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Airbnb Seasonality Analysis & Trends in Serdika (2025)
Peak Season (June, April, May)
- Revenue averages $912 per month
- Occupancy rates average 41.3%
- Daily rates average $55
Shoulder Season
- Revenue averages $780 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $54
Low Season (January, February, March)
- Revenue drops to average $579 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $53
Seasonality Insights for Serdika
- The Airbnb seasonality in Serdika shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serdika's highest earning potential, with monthly revenues capable of climbing to $941, occupancy reaching a high of 52.0%, and ADRs peaking at $56.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $555, occupancy could drop to 35.6%, and ADRs may adjust down to $53.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serdika.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serdika seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serdika (2025)
Exploring the top neighborhoods for short-term rentals in Serdika? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vitosha Boulevard | Vitosha Boulevard is Sofia's main commercial street, known for its shopping, dining, and vibrant atmosphere. It attracts both tourists and locals looking for entertainment and culture in the heart of the city. | National Palace of Culture, Vitosha Boulevard shops and cafes, Synagogue of Sofia, St. Nedelya Church, The Ivan Vazov National Theatre |
| Lozenets | Lozenets is a stylish neighborhood known for its residential appeal, parks, and proximity to central Sofia. It is popular with both locals and visitors seeking a more relaxed atmosphere while still being close to the city’s highlights. | Borisova Gradina Park, The South Park, National History Museum, Crystal Garden, Earth and Man Museum |
| Mladost | Mladost is a rapidly developing area with modern residential complexes and office buildings. It’s ideal for business travelers due to its connectivity and close proximity to the Sofia Airport and major business centers. | Business Park Sofia, The Mall, Arena Armeets Sofia, Sofia Tech Park |
| Sredets | Sredets is a central neighborhood known for its historical buildings and cultural sites. It offers a charming mix of history and modernity, making it attractive for tourists looking to experience Sofia's rich heritage. | The Sofia Synagogue, The Russian Church, City Garden, The National Art Gallery, The Largo |
| Dragalevtsi | Located at the foothills of Vitosha Mountain, Dragalevtsi is a beautiful residential area appealing to nature lovers and those seeking tranquility away from the urban hustle. It's great for travelers wanting to hike or explore nature. | Vitosha Nature Park, Dragalevtsi Monastery, Vitosha Mountain trails, Great view points over Sofia |
| Knyazhevo | Knyazhevo is another suburban area near Vitosha Mountain, offering a great escape into nature with beautiful views. It’s less commercial and ideal for those looking for a peaceful retreat close to the city. | Vitosha Mountain, Zheleznitsa River, Local parks and hiking trails, Traditional restaurants |
| Banishora | Banishora is an up-and-coming neighborhood with a mix of traditional and modern elements. It is becoming increasingly popular among young people and those looking for more affordable housing in Sofia. | Local eateries and cafes, Quiet residential areas, Access to public transport, Rudnitsata Park |
| Oborishte | Oborishte is a charming neighborhood known for its historic architecture and cultural significance. It’s popular for its proximity to universities and cultural sites, attracting students and visitors alike. | The Sofia University, Ivan Vazov National Theatre, Historical Museum, Cultural venues and galleries |
Understanding Airbnb License Requirements & STR Laws in Serdika (2025)
While Serdika, Sofia-City, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serdika to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Serdika (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serdikabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire Central House with Guest Rooms & Garden
Entire Place • 5 bedrooms
Cozy Downtown Maisonette
Entire Place • 2 bedrooms
PRO Workspace | FREE Gym Pass | Center
Entire Place • 1 bedroom
DINA HOUSE 7 Sofia
Entire Place • 1 bedroom
PRO Workspace | Free Gym Pass | Center
Entire Place • 1 bedroom
Downtown - Netflix - AC - Next to Metro and Train
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serdika (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serdika based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefka | 1 | $50,782 | 81 | 4.81/5.0 |
| Alexander And Angelina | 4 | $47,917 | 446 | 4.96/5.0 |
| Lyudmila | 5 | $40,162 | 543 | 4.78/5.0 |
| Georgi | 2 | $35,007 | 22 | 4.91/5.0 |
| BnB Manager | 2 | $22,366 | 224 | 4.62/5.0 |
| Svetoslav | 2 | $20,151 | 81 | 4.90/5.0 |
| Viktor | 2 | $19,130 | 24 | 4.63/5.0 |
| Mihaela | 1 | $19,089 | 16 | 4.88/5.0 |
| Visito | 7 | $18,636 | 111 | 4.75/5.0 |
| Mihail | 2 | $17,479 | 177 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serdika.
Dive Deeper: Advanced Serdika STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serdika. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerdika Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serdika
- The Serdika Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.2% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serdika, Apartment/Condo properties are the most common (95.4%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Serdika Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serdika
- The dominant room capacity in Serdika is 1 bedroom listings, making up 64.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.0% of the active Airbnb listings in Serdika, indicating a high concentration in these sizes.
- With over half the market (64.4%) consisting of studios or 1-bedroom units, Serdika is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Serdika.
Serdika Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serdika
- The most common guest capacity trend in Serdika vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Serdika STR market, accounting for 63.2% of listings.
- On average, properties in Serdika are equipped to host 2.9 guests.
Serdika Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serdika
- The most common availability pattern in Serdika falls within the 271-366 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Serdika (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serdika Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
43% of total
2 Nights
22 listings
27.8% of total
3 Nights
3 listings
3.8% of total
4-6 Nights
1 listings
1.3% of total
7-29 Nights
10 listings
12.7% of total
30+ Nights
9 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Serdika is 1 Night, adopted by 43% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Serdika Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Serdika, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43% of Serdika hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serdika.
Serdika Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
45.9% of total
Moderate
19 listings
25.7% of total
Firm
9 listings
12.2% of total
Strict
12 listings
16.2% of total
Cancellation Policy Insights for Serdika
- The prevailing Airbnb cancellation policy trend in Serdika is Flexible, used by 45.9% of listings.
- The market strongly favors guest-friendly terms, with 71.6% of listings offering Flexible or Moderate policies. This suggests guests in Serdika may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.9% market standard in Serdika.
- Regularly review your cancellation policy against competitors and market demand shifts in Serdika.
Serdika STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serdika
- The overall average booking lead time for vacation rentals in Serdika is 25 days.
- Guests book furthest in advance for stays during August (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Serdika.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Serdika averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serdika (2025)
Amenity Prevalence
Amenity Insights for Serdika
- Essential amenities in Serdika that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serdika: Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serdika to stay competitive.
Serdika Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serdika
- The typical guest profile for Airbnb in Serdika consists of predominantly international visitors (86%), with top international origins including Bulgaria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 14.3% of guests.
- Key international markets include United Kingdom (15%) and Bulgaria (14.3%).
- Top languages spoken are English (41.1%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Bulgaria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serdika Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Vitosha | 18 | $991 | $98.31 | 43% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |
| Vazrajdane | 195 | $719 | $63.38 | 44% |