Slatina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sofia-City, Bulgaria
Is Airbnb profitable in Slatina in 2025? Explore comprehensive Airbnb analytics for Slatina, Sofia-City, Bulgaria to uncover income potential. This 2025 STR market report for Slatina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Slatina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Slatina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Slatina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Slatina (2025)
Understanding the monthly revenue variations for Airbnb listings in Slatina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Slatina is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Slatina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,403+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,040 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $751 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $390, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Slatina
Slatina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Slatina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Slatina:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Slatina
Average Daily Rate (ADR) Airbnb Trends in Slatina (2025)
Effective short term rental pricing strategy in Slatina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Slatina typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Slatina
Get Live Slatina Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Slatina (2025)
Peak Season (June, September, July)
- Revenue averages $899 per month
- Occupancy rates average 53.7%
- Daily rates average $60
Shoulder Season
- Revenue averages $794 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $56
Low Season (February, March, November)
- Revenue drops to average $624 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $46
Seasonality Insights for Slatina
- The Airbnb seasonality in Slatina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Slatina's highest earning potential, with monthly revenues capable of climbing to $963, occupancy reaching a high of 60.3%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $550, occupancy could drop to 39.3%, and ADRs may adjust down to $46.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Slatina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Slatina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Slatina (2025)
Exploring the top neighborhoods for short-term rentals in Slatina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Slatina | The central area of Slatina is vibrant with shops, restaurants, and parks. It's perfect for tourists looking for convenience and easy access to city amenities. | Slatina Park, Local cafes, Shops and boutiques, Public transport access |
| Slatina East | A quieter residential section with lush greenery and local charm. Ideal for families and those wanting a peaceful stay close to the city. | Green spaces, Local restaurants, Community markets, Family-friendly environment |
| Slatina West | Known for its traditional architecture and proximity to local attractions, this area offers a blend of cultural experiences for visitors. | Cultural landmarks, Local shops, Traditional cuisine spots, Historical sites |
| Airport District | Close to Sofia Airport, this area is great for travelers needing quick access to flights and airport facilities, making it a popular choice for short stays. | Sofia Airport, Short-stay accommodations, Transport links to city center |
| Sofia Zoo Area | Located near the zoo, this area has ample green space and recreational opportunities, appealing to families and nature lovers seeking outdoor experiences. | Sofia Zoo, Recreational parks, Children's play areas, Walking paths |
| Studentska Grad | A lively district favored by students and young professionals due to its affordable accommodations and vibrant nightlife. Ideal for budget travelers. | Clubs and bars, Student cafes, Local events, Cultural activities |
| Mladost District | A modern district with new developments, parks, and shopping centers. It's ideal for business and leisure travelers seeking comfort and convenience. | Shopping centers, Parks, Business hubs, Local eateries |
| Vitosha Blvd Area | Located near the famous Vitosha Boulevard, this area is bustling with life, shops, and eateries, making it a hotspot for tourists looking to explore Sofia. | Vitosha Boulevard, High-end shops, Restaurants and bars, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Slatina (2025)
While Slatina, Sofia-City, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Slatina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Slatina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Slatinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunny Sofia Studio 1
Entire Place • N/A
Lovely spacious 3BR just outside of city centre
Entire Place • 3 bedrooms
Pliska - Specious & Equipped & Communicative
Entire Place • 3 bedrooms
Work Friendly | 2BR | AC | Terrace | Free Parking
Entire Place • 2 bedrooms
Lovely 2-bedroom rental unit in Sofia
Entire Place • 2 bedrooms
"Lucky number 7" Studio
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Slatina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Slatina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Slaven | 3 | $42,918 | 15 | 3.33/5.0 |
| Ivan | 2 | $29,029 | 104 | 4.49/5.0 |
| Ralitsa | 2 | $19,435 | 368 | 4.97/5.0 |
| Stayko | 2 | $18,170 | 117 | 4.62/5.0 |
| Радостина | 2 | $15,824 | 69 | 4.96/5.0 |
| Terry | 1 | $14,299 | 89 | 4.83/5.0 |
| Anna | 1 | $13,985 | 53 | 4.92/5.0 |
| Geri | 1 | $13,061 | 60 | 4.90/5.0 |
| Desislava | 1 | $12,436 | 492 | 4.85/5.0 |
| Julian | 1 | $12,150 | 23 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Slatina.
Dive Deeper: Advanced Slatina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Slatina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSlatina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Slatina
- The Slatina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Slatina, Apartment/Condo properties are the most common (95.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Slatina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Slatina
- The dominant room capacity in Slatina is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.4% of the active Airbnb listings in Slatina, indicating a high concentration in these sizes.
- With over half the market (56.5%) consisting of studios or 1-bedroom units, Slatina is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Slatina.
Slatina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Slatina
- The most common guest capacity trend in Slatina vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Slatina STR market, accounting for 60.8% of listings.
- 10.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Slatina.
- On average, properties in Slatina are equipped to host 3.3 guests.
Slatina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Slatina
- The most common availability pattern in Slatina falls within the 271-366 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Slatina (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Slatina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
40.9% of total
2 Nights
14 listings
31.8% of total
3 Nights
2 listings
4.5% of total
4-6 Nights
5 listings
11.4% of total
30+ Nights
5 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Slatina is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Slatina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Slatina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Slatina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Slatina.
Slatina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
39.5% of total
Moderate
11 listings
28.9% of total
Firm
2 listings
5.3% of total
Strict
10 listings
26.3% of total
Cancellation Policy Insights for Slatina
- The prevailing Airbnb cancellation policy trend in Slatina is Flexible, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.4%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.5% market standard in Slatina.
- Regularly review your cancellation policy against competitors and market demand shifts in Slatina.
Slatina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Slatina
- The overall average booking lead time for vacation rentals in Slatina is 28 days.
- Guests book furthest in advance for stays during August (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Slatina.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Slatina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Slatina (2025)
Amenity Prevalence
Amenity Insights for Slatina
- Essential amenities in Slatina that guests expect include: Wifi, Hot water, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Slatina: Wifi, Hot water, Heating, TV.
- Prioritize adding missing essentials: Hot water, Heating, TV.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Slatina to stay competitive.
Slatina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Slatina
- The typical guest profile for Airbnb in Slatina consists of predominantly international visitors (75%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 24.7% of guests.
- Key international markets include Bulgaria (24.7%) and United Kingdom (12.5%).
- Top languages spoken are English (39.8%) followed by Bulgarian (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Slatina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Vitosha | 18 | $991 | $98.31 | 43% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |
| Vazrajdane | 195 | $719 | $63.38 | 44% |