Vitosha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sofia-City, Bulgaria
Is Airbnb profitable in Vitosha in 2025? Explore comprehensive Airbnb analytics for Vitosha, Sofia-City, Bulgaria to uncover income potential. This 2025 STR market report for Vitosha, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Vitosha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vitosha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vitosha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vitosha (2025)
Understanding the monthly revenue variations for Airbnb listings in Vitosha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vitosha is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vitosha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,824+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,260 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $760 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vitosha
Vitosha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vitosha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vitosha:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vitosha
Average Daily Rate (ADR) Airbnb Trends in Vitosha (2025)
Effective short term rental pricing strategy in Vitosha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vitosha typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Vitosha
Get Live Vitosha Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Vitosha (2025)
Peak Season (January, February, August)
- Revenue averages $2,455 per month
- Occupancy rates average 40.5%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,103 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $63
Low Season (March, June, December)
- Revenue drops to average $866 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $77
Seasonality Insights for Vitosha
- The Airbnb seasonality in Vitosha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vitosha's highest earning potential, with monthly revenues capable of climbing to $4,213, occupancy reaching a high of 63.9%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $842, occupancy could drop to 26.1%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vitosha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vitosha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vitosha (2025)
Exploring the top neighborhoods for short-term rentals in Vitosha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vitosha Boulevard | The main commercial street in Sofia, known for its shops, cafes, and vibrant atmosphere. It attracts both tourists and locals, making it an ideal location for short-term rentals. | Vitosha Mountain, National Palace of Culture, City Garden, Zhenski Pazar Market, Sveti Nedelya Church, Sofia Art Gallery |
| Lozenets | A trendy residential neighborhood with great access to parks and cafes. It's popular among expats and offers a mix of local culture and modern amenities. | South Park, National Palace of Culture, Eurotrip Town Park, Vitosha Boulevard, Hladilnika District, Fancy restaurants |
| Manastirski Livadi | A growing district with a mix of residential and recreational areas. Known for its proximity to Vitosha Mountain, it's appealing for nature lovers and outdoor activities. | Vitosha Mountain, Gorichka Lake, Manastirski Livadi Park, Sofia Ski Resort, Sofia Zoo, Communities of expats |
| Dragalevtsi | A picturesque suburb located at the foot of Vitosha Mountain. Ideal for guests looking for a peaceful retreat with easy access to hiking and skiing. | Dragalevtsi Monastery, Vitosha Ski Resort, Resen Park, Hiking trails, Local restaurants, Nature parks |
| Banishora | A family-friendly neighborhood that offers good transport links and green spaces, making it attractive for families and long-term renters. | Banishora Park, Pirogov Hospital, St. George's Church, Local markets, Quiet residential areas, Schools and playgrounds |
| Sredets | Located in the heart of Sofia with historical significance, Sredets offers a mix of culture, shopping, and dining options, appealing to tourists and locals alike. | National Art Gallery, Serdika Shopping Center, Central Market Hall, Manhattan food market, Cultural venues, Historical sites |
| Knyazhevo | A tranquil residential area, great for families and outdoor enthusiasts, located close to Vitosha Mountain, providing easy access to nature and hiking trails. | Knyazhevo Park, Vitosha Mountain, Local shops, Community parks, Family-friendly atmosphere, Rustic restaurants |
| Nadezhda | A diverse neighborhood with affordable housing and developing infrastructure. It's becoming increasingly popular with young professionals and offers a local vibe. | Nadezhda Park, Shopping centers, Local eateries, Transport connections, Cultural events, Community activities |
Understanding Airbnb License Requirements & STR Laws in Vitosha (2025)
While Vitosha, Sofia-City, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vitosha to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vitosha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vitoshabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1 BDRM Brand NEW Apt. in a Quiet Area
Entire Place • 1 bedroom
Luxurious House in an Exclusive Complex,Mount View
Entire Place • 3 bedrooms
Mid-Century Modern Apartment with Private Parking
Entire Place • 1 bedroom
Fully Equipped | Garage | Lively Street
Entire Place • 1 bedroom
Cozy Apartment In A Quiet Area
Entire Place • 1 bedroom
Near Bulgaria mall, free underground garage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vitosha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vitosha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexander | 2 | $94,177 | 66 | 4.67/5.0 |
| Host #183866214 | 1 | $31,322 | 0 | 0.00/5.0 |
| Ema | 1 | $12,846 | 75 | 4.95/5.0 |
| Dobromira | 1 | $11,475 | 20 | 4.70/5.0 |
| Juls | 1 | $11,181 | 28 | 4.93/5.0 |
| Cvetelina | 1 | $11,058 | 22 | 5.00/5.0 |
| Renata | 1 | $8,143 | 76 | 4.54/5.0 |
| Ivaylo | 1 | $7,404 | 5 | 5.00/5.0 |
| Host #545853056 | 1 | $5,690 | 4 | 3.50/5.0 |
| Slav | 1 | $4,827 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vitosha.
Dive Deeper: Advanced Vitosha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vitosha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVitosha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vitosha
- The Vitosha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vitosha, Apartment/Condo properties are the most common (88.9%), reflecting the local real estate landscape.
Vitosha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vitosha
- The dominant room capacity in Vitosha is 1 bedroom listings, making up 77.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.5% of the active Airbnb listings in Vitosha, indicating a high concentration in these sizes.
- With over half the market (77.8%) consisting of studios or 1-bedroom units, Vitosha is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vitosha.
Vitosha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vitosha
- The most common guest capacity trend in Vitosha vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vitosha STR market, accounting for 72.2% of listings.
- 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vitosha.
- On average, properties in Vitosha are equipped to host 3.5 guests.
Vitosha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vitosha
- The most common availability pattern in Vitosha falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Vitosha (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vitosha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
17.6% of total
2 Nights
10 listings
58.8% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Vitosha is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.4%) of the Vitosha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of Vitosha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- A 2-night minimum appears standard (58.8%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vitosha.
Vitosha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
31.3% of total
Moderate
5 listings
31.3% of total
Firm
3 listings
18.8% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Vitosha
- The prevailing Airbnb cancellation policy trend in Vitosha is Flexible, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.3% market standard in Vitosha.
- Regularly review your cancellation policy against competitors and market demand shifts in Vitosha.
Vitosha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vitosha
- The overall average booking lead time for vacation rentals in Vitosha is 21 days.
- Guests book furthest in advance for stays during April (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (32 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Vitosha.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Vitosha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vitosha (2025)
Amenity Prevalence
Amenity Insights for Vitosha
- Essential amenities in Vitosha that guests expect include: Washer, Kitchen, Hangers, Iron, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vitosha: Washer, Kitchen, Hangers, Iron, TV, Wifi.
- Consider adding popular differentiators like Heating or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vitosha to stay competitive.
Vitosha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vitosha
- The typical guest profile for Airbnb in Vitosha consists of a mix of domestic (44%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 43.9% of guests.
- Key international markets include Bulgaria (43.9%) and United Kingdom (11.2%).
- Top languages spoken are English (33%) followed by Bulgarian (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vitosha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |
| Vazrajdane | 195 | $719 | $63.38 | 44% |
| Krasno selo | 72 | $714 | $61.17 | 46% |