Borovets Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sofia, Bulgaria
Is Airbnb profitable in Borovets in 2025? Explore comprehensive Airbnb analytics for Borovets, Sofia, Bulgaria to uncover income potential. This 2025 STR market report for Borovets, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Borovets, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borovets Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borovets Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borovets (2025)
Understanding the monthly revenue variations for Airbnb listings in Borovets is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borovets is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borovets across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,012+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,043 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $595 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $272, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borovets
Borovets Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borovets STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borovets:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borovets
Average Daily Rate (ADR) Airbnb Trends in Borovets (2025)
Effective short term rental pricing strategy in Borovets involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borovets typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Borovets
Get Live Borovets Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Borovets (2025)
Peak Season (February, January, March)
- Revenue averages $1,688 per month
- Occupancy rates average 35.4%
- Daily rates average $147
Shoulder Season
- Revenue averages $707 per month
- Occupancy maintains around 18.0%
- Daily rates hold near $129
Low Season (May, June, October)
- Revenue drops to average $261 per month
- Occupancy decreases to average 9.4%
- Daily rates adjust to average $129
Seasonality Insights for Borovets
- The Airbnb seasonality in Borovets shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borovets's highest earning potential, with monthly revenues capable of climbing to $2,102, occupancy reaching a high of 48.0%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $60, occupancy could drop to 3.2%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borovets.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borovets seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borovets (2025)
Exploring the top neighborhoods for short-term rentals in Borovets? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borovets Resort | Popular ski resort in Bulgaria, attracting winter sports enthusiasts and tourists all year round. Offers beautiful mountain scenery and a range of outdoor activities. | Yastrebets Ski Area, Borovets Ski Resort, Snowboarding, Mountain biking, Hiking trails |
| Samokov | Nearby town providing a more local experience, great for family-sensitive tourists seeking a peaceful stay with access to Borovets. | Samokov Monastery, Church of Saint Nicholas, Local restaurants, Historical sites |
| Rila Monastery | A UNESCO World Heritage site attracting tourists interested in culture, history, and nature, perfect for day-trippers from Borovets. | Rila Monastery, Natural park, Hiking trails |
| Sofia | The capital city with a vibrant culture and history, appealing to tourists interested in city life, nightlife, and historical landmarks. | Alexander Nevsky Cathedral, Vitosha Boulevard, National Palace of Culture, Sofia Central Market Hall |
| Pancharevo | A small village near Sofia known for its lake and outdoor activities, perfect for tourists looking to escape the city while being close. | Pancharevo Lake, Outdoor cafes, Spa resorts, Hiking trails |
| Koprivshtitsa | A historical town known for its preserved 19th-century architecture and vibrant folklore, great for cultural tourism. | Historical houses, Museum of History, Folklore Festivals |
| Vitosha Mountain | Close to Sofia, attracts nature lovers and hikers with refreshing mountain air and stunning views, appealing to those wanting a quick escape from the city. | Aleko Hut, Vitosha Nature Park, Hiking trails, Skiing in winter |
| Bansko | Another popular ski destination in Bulgaria, attracts both winter sports enthusiasts and summer tourists looking for hiking and cultural experiences. | Bansko Ski Area, Pirin National Park, Historical Town Center, Local Festivals |
Understanding Airbnb License Requirements & STR Laws in Borovets (2025)
While Borovets, Sofia, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borovets to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Borovets (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borovetsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Ski Chalet, Sauna & Stunning Mountain Views
Entire Place • 4 bedrooms
150m to the Gondola, Borovets Resort Flora Hotel
Entire Place • 1 bedroom
Mountain art studio
Entire Place • N/A
Cozy 3 bedrooms apartment sleeping 6 or 8
Entire Place • 3 bedrooms
Alpine ski chalet Tomba with sauna
Entire Place • 1 bedroom
BOROVETS Royal Plaza, A-405.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borovets (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borovets based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nadezhda | 11 | $42,382 | 126 | 4.59/5.0 |
| Cheryl | 1 | $30,353 | 26 | 4.88/5.0 |
| Simon | 1 | $12,813 | 33 | 4.85/5.0 |
| Siyana | 1 | $12,073 | 33 | 5.00/5.0 |
| Tanguy | 1 | $11,207 | 50 | 4.80/5.0 |
| Alper | 2 | $10,130 | 42 | 4.70/5.0 |
| Nadine | 1 | $7,960 | 4 | 5.00/5.0 |
| Diana | 1 | $6,176 | 69 | 4.81/5.0 |
| Lyubomir | 3 | $5,438 | 26 | 4.79/5.0 |
| Dave | 1 | $3,425 | 10 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borovets.
Dive Deeper: Advanced Borovets STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borovets. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorovets Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borovets
- The Borovets Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borovets, Apartment/Condo properties are the most common (80.8%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Borovets Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borovets
- The dominant room capacity in Borovets is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Borovets, indicating a high concentration in these sizes.
Borovets Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borovets
- The most common guest capacity trend in Borovets vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Borovets STR market, accounting for 69.2% of listings.
- 26.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borovets.
- On average, properties in Borovets are equipped to host 4.7 guests.
Borovets Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borovets
- The most common availability pattern in Borovets falls within the 271-366 days range, representing 92.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Borovets (50%), reflecting common guest stay durations or potential owner blocking patterns.
Borovets Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.7% of total
2 Nights
6 listings
23.1% of total
3 Nights
8 listings
30.8% of total
4-6 Nights
4 listings
15.4% of total
30+ Nights
6 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Borovets is 3 Nights, adopted by 30.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Borovets, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 30.8% of Borovets hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borovets.
Borovets Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
3.8% of total
Moderate
3 listings
11.5% of total
Firm
3 listings
11.5% of total
Strict
19 listings
73.1% of total
Cancellation Policy Insights for Borovets
- The prevailing Airbnb cancellation policy trend in Borovets is Strict, used by 73.1% of listings.
- A majority (84.6%) of hosts in Borovets utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 73.1% market standard in Borovets.
- With 73.1% using Strict terms, this is a viable option in Borovets, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Borovets.
Borovets STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borovets
- The overall average booking lead time for vacation rentals in Borovets is 65 days.
- Guests book furthest in advance for stays during December (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Borovets.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Borovets averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borovets (2025)
Amenity Prevalence
Amenity Insights for Borovets
- Essential amenities in Borovets that guests expect include: Heating, Essentials, Wifi, TV, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borovets: Heating, Essentials, Wifi, TV, Hangers.
- Prioritize adding missing essentials: TV, Hangers.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borovets to stay competitive.
Borovets Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borovets
- The typical guest profile for Airbnb in Borovets consists of predominantly international visitors (85%), with top international origins including Bulgaria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.8% of guests.
- Key international markets include United Kingdom (55.6%) and Bulgaria (14.8%).
- Top languages spoken are English (42.9%) followed by French (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Bulgaria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borovets Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Vitosha | 18 | $991 | $98.31 | 43% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |
| Vazrajdane | 195 | $719 | $63.38 | 44% |