Samokov Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sofia, Bulgaria
Is Airbnb profitable in Samokov in 2025? Explore comprehensive Airbnb analytics for Samokov, Sofia, Bulgaria to uncover income potential. This 2025 STR market report for Samokov, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 164 active listings.
Whether you're considering an Airbnb investment in Samokov, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Samokov Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Samokov Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Samokov (2025)
Understanding the monthly revenue variations for Airbnb listings in Samokov is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Samokov is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Samokov across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,827+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,165 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $608 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Samokov
Samokov Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Samokov STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Samokov:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Samokov
Average Daily Rate (ADR) Airbnb Trends in Samokov (2025)
Effective short term rental pricing strategy in Samokov involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Samokov typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Samokov
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Airbnb Seasonality Analysis & Trends in Samokov (2025)
Peak Season (February, January, December)
- Revenue averages $1,474 per month
- Occupancy rates average 39.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $783 per month
- Occupancy maintains around 24.5%
- Daily rates hold near $108
Low Season (July, September, November)
- Revenue drops to average $587 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $105
Seasonality Insights for Samokov
- The Airbnb seasonality in Samokov shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Samokov's highest earning potential, with monthly revenues capable of climbing to $1,890, occupancy reaching a high of 53.8%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $542, occupancy could drop to 17.9%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Samokov.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Samokov seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Samokov (2025)
Exploring the top neighborhoods for short-term rentals in Samokov? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borovets | Popular ski resort town near Samokov, known for its winter sports and beautiful mountain scenery. Attracts tourists year-round for skiing in winter and hiking in summer. | Borovets Ski Resort, Malyovitsa Mountain, Yastrebets Gondola, Rila National Park, Borovets Mountain Bike Park |
| Samokov Town Center | The historic center of Samokov offers a glimpse into Bulgarian culture with its charming streets and local amenities. Ideal for tourists seeking to explore the local heritage. | Rila Monastery, Samokov Historical Museum, Church of the Holy Trinity, Tzarska Bistritsa, Local markets |
| Iskar Dam | A scenic area perfect for recreation and relaxation, attracting nature lovers and families. Offers activities such as fishing, picnicking, and water sports. | Iskar Lake, Fishing spots, Nature trails, Camping areas, Outdoor sports facilities |
| Rila Monastery | A UNESCO World Heritage site that draws spiritual tourists and those interested in Bulgarian history and architecture, making it a perfect year-round investment opportunity. | Rila Monastery, Monastery Museum, Natural hiking paths, Cave of St. John of Rila, Visitor center |
| Borovets - Yastrebets | A lesser-known part of Borovets, providing access to ski runs and hiking trails with fewer crowds, perfect for tourists looking for a more intimate mountain experience. | Yastrebets Peak, Ski slopes, Hiking trails, Mountain lodges, Scenic views |
| Govedartsi | A tranquil village close to Samokov, ideal for guests looking for peace, nature, and outdoor activities, particularly in the summer months. | Natural landscapes, Hiking routes, Local cuisine, Cultural festivals, Salt mines |
| Mala Tsarkva | A small but picturesque village known for its scenic views and mountain access, appealing to visitors looking for an escape into nature. | Nature trails, Traditional houses, Restaurants with local food, Tranquil environment, Skiing access |
| Beli Iskar | A quiet village just outside Samokov, offering a rustic experience with beautiful landscapes. A good choice for outdoor enthusiasts and those looking to unwind. | Beli Iskar River, Nearby forests, Hiking paths, Cycling routes, Local farm stays |
Understanding Airbnb License Requirements & STR Laws in Samokov (2025)
While Samokov, Sofia, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Samokov to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Samokov (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Samokovbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Kozel, Ski & Spa, Borovets
Entire Place • 4 bedrooms
The Forest Villa Borovets
Entire Place • 8 bedrooms
The Forest Villa Borovets
Entire Place • 8 bedrooms
Villa Borovets Mountain & Luxury
Entire Place • 5 bedrooms
Sunny Apartment C25
Entire Place • 2 bedrooms
Borovets Ski Apartment with Fireplace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Samokov (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Samokov based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aleksandar | 18 | $102,127 | 168 | 3.01/5.0 |
| Grisha | 4 | $66,661 | 147 | 4.92/5.0 |
| Stanko | 3 | $66,482 | 3 | 1.56/5.0 |
| Nadezhda | 10 | $51,915 | 32 | 2.67/5.0 |
| Host #201720555 | 1 | $35,028 | 0 | 0.00/5.0 |
| Vasil | 6 | $25,244 | 38 | 3.71/5.0 |
| Mariela | 2 | $20,599 | 5 | 2.50/5.0 |
| Диана | 2 | $20,239 | 53 | 4.98/5.0 |
| Georgi | 1 | $18,026 | 3 | 5.00/5.0 |
| Невена | 1 | $17,776 | 26 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Samokov.
Dive Deeper: Advanced Samokov STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Samokov. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSamokov Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Samokov
- The Samokov Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 164 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Samokov, Apartment/Condo properties are the most common (75.6%), reflecting the local real estate landscape.
- Houses represent a significant 23.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.
Samokov Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Samokov
- The dominant room capacity in Samokov is 1 bedroom listings, making up 58.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.2% of the active Airbnb listings in Samokov, indicating a high concentration in these sizes.
- With over half the market (58.5%) consisting of studios or 1-bedroom units, Samokov is particularly well-suited for individuals or couples.
Samokov Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Samokov
- The most common guest capacity trend in Samokov vacation rentals is listings accommodating 4 guests (41.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Samokov STR market, accounting for 64.7% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Samokov.
- On average, properties in Samokov are equipped to host 4.2 guests.
Samokov Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Samokov
- The most common availability pattern in Samokov falls within the 271-366 days range, representing 82.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Samokov (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Samokov Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
14.6% of total
2 Nights
81 listings
51.6% of total
3 Nights
16 listings
10.2% of total
4-6 Nights
10 listings
6.4% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
25 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Samokov is 2 Nights, adopted by 51.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.2%) of the Samokov Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Samokov, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.6% of Samokov hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- A 2-night minimum appears standard (51.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Samokov.
Samokov Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
14.9% of total
Moderate
30 listings
26.3% of total
Firm
31 listings
27.2% of total
Strict
36 listings
31.6% of total
Cancellation Policy Insights for Samokov
- The prevailing Airbnb cancellation policy trend in Samokov is Strict, used by 31.6% of listings.
- A majority (58.8%) of hosts in Samokov utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.6% market standard in Samokov.
- With 31.6% using Strict terms, this is a viable option in Samokov, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Samokov.
Samokov STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Samokov
- The overall average booking lead time for vacation rentals in Samokov is 48 days.
- Guests book furthest in advance for stays during February (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Samokov.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Samokov averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Samokov (2025)
Amenity Prevalence
Amenity Insights for Samokov
- Essential amenities in Samokov that guests expect include: Wifi, TV, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Samokov: Wifi, TV, Heating, Essentials.
- Prioritize adding missing essentials: TV, Heating, Essentials.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Samokov to stay competitive.
Samokov Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Samokov
- The typical guest profile for Airbnb in Samokov consists of predominantly international visitors (77%), with top international origins including Bulgaria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 23.5% of guests.
- Key international markets include United Kingdom (28.6%) and Bulgaria (23.5%).
- Top languages spoken are English (44.8%) followed by Bulgarian (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Bulgaria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Samokov Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pancharevo | 11 | $1,543 | $325.31 | 24% |
| Apriltsi | 10 | $1,502 | $268.02 | 27% |
| Triadica | 266 | $1,118 | $81.55 | 48% |
| Sredec | 240 | $1,093 | $83.55 | 46% |
| Vitosha | 18 | $991 | $98.31 | 43% |
| Razlog | 93 | $766 | $149.29 | 26% |
| Oborishte | 186 | $752 | $65.39 | 44% |
| Ovcha kupel | 11 | $740 | $57.54 | 48% |
| Xanthi Municipal Unit | 75 | $720 | $68.87 | 37% |
| Vazrajdane | 195 | $719 | $63.38 | 44% |