Varna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Varna, Bulgaria
Is Airbnb profitable in Varna in 2025? Explore comprehensive Airbnb analytics for Varna, Varna, Bulgaria to uncover income potential. This 2025 STR market report for Varna, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 1,362 active listings.
Whether you're considering an Airbnb investment in Varna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varna (2025)
Understanding the monthly revenue variations for Airbnb listings in Varna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varna is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,568+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,032 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $621 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $319, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varna
Varna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varna:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varna
Average Daily Rate (ADR) Airbnb Trends in Varna (2025)
Effective short term rental pricing strategy in Varna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varna typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Varna
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Airbnb Seasonality Analysis & Trends in Varna (2025)
Peak Season (August, July, September)
- Revenue averages $1,261 per month
- Occupancy rates average 52.9%
- Daily rates average $74
Shoulder Season
- Revenue averages $692 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $76
Low Season (January, February, November)
- Revenue drops to average $464 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $69
Seasonality Insights for Varna
- The Airbnb seasonality in Varna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varna's highest earning potential, with monthly revenues capable of climbing to $1,573, occupancy reaching a high of 61.3%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $455, occupancy could drop to 28.3%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varna (2025)
Exploring the top neighborhoods for short-term rentals in Varna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sea Garden | A large park along the coastline that offers beautiful views, recreational activities, and is a favorite spot for both locals and tourists. The park is close to the beach and has various walking paths, gardens, and attractions. | Varna Aquarium, Dolphinarium, Varna Summer Theatre, The Naval Museum, Beach areas |
| Golden Sands | A major tourist resort located near Varna, known for its sandy beaches and vibrant nightlife. It attracts many summer visitors looking for sun and fun. | Golden Sands Beach, Aquapolis Water Park, Night clubs and bars, Nature Park Golden Sands |
| Varna City Center | The bustling heart of Varna, featuring shops, cafes, restaurants, and cultural sites. This area is very popular among tourists for its vibrant atmosphere. | Varna Cathedral, The Roman Baths, Varna Opera House, Sea Port, Bishop's Palace |
| Topola | A less crowded area near Varna, known for its beautiful coastline and scenic views. It's ideal for those looking for a more peaceful retreat near the sea. | Topola Beach, Golf clubs, Quiet coastal paths, Local restaurants |
| Asparuhovo | A charming neighborhood with a mix of traditional and modern culture, located by the beach. This area is ideal for families and those looking for a relaxed atmosphere. | Asparuhovo Beach, Local parks, Dining spots along the beach, Cafes with sea views |
| St. Konstantin and Elena | A famous spa resort area close to Varna, featuring wellness centers and beautiful beaches. It's popular for relaxation and family vacations. | St. Konstantin Beach, Thermal spas, Walking paths, Restaurants in the resort area |
| Zlatni Piasaci | Another popular beach resort near Varna known for its vibrant nightlife and extensive sandy beaches, attracting both young adults and families. | Zlatni Piasaci Beach, Dance clubs, Restaurants and bars, Water sports |
| Dikilitash | A tranquil neighborhood known for its natural beauty and proximity to the beach, offering great opportunities for nature lovers and quiet escapes. | Natural parks, Scenic coastline, Hiking paths, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Varna (2025)
While Varna, Varna, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Varna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
'Villa Mediterra'-Varna 5 bedroom Luxury w/Pool
Entire Place • 5 bedrooms
Beach Villa Varna -cosiness 4 meters from the sea
Entire Place • 3 bedrooms
Perfect Stay Near Sea Garden
Entire Place • 2 bedrooms
Sea Garden Heaven 2BR Apartment with Free Parking
Entire Place • 2 bedrooms
Luxury apartment in building K55 with free garage
Entire Place • 2 bedrooms
Modern Central Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Konstantin | 57 | $616,848 | 1190 | 4.82/5.0 |
| Ruslan | 15 | $139,254 | 317 | 4.78/5.0 |
| Vanesa | 30 | $126,615 | 238 | 4.81/5.0 |
| Desi&Sunny | 19 | $104,846 | 208 | 4.88/5.0 |
| Click And Rent Black Sea | 20 | $104,647 | 199 | 4.81/5.0 |
| Ruslan | 10 | $89,611 | 251 | 4.68/5.0 |
| Ilian | 5 | $82,342 | 72 | 4.90/5.0 |
| Марин | 13 | $73,082 | 49 | 4.79/5.0 |
| Casterra | 12 | $71,311 | 177 | 4.88/5.0 |
| Ruslan | 9 | $68,230 | 140 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varna.
Dive Deeper: Advanced Varna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varna
- The Varna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 1,362 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varna, Apartment/Condo properties are the most common (89.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, unique stays (combined 2.5%) offer potential for unique stay experiences.
Varna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varna
- The dominant room capacity in Varna is 1 bedroom listings, making up 64.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.4% of the active Airbnb listings in Varna, indicating a high concentration in these sizes.
- With over half the market (64.8%) consisting of studios or 1-bedroom units, Varna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Varna.
Varna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varna
- The most common guest capacity trend in Varna vacation rentals is listings accommodating 4 guests (42.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Varna STR market, accounting for 61.5% of listings.
- 12.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varna.
- On average, properties in Varna are equipped to host 3.7 guests.
Varna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varna
- The most common availability pattern in Varna falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varna (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
274 listings
22.1% of total
2 Nights
500 listings
40.4% of total
3 Nights
191 listings
15.4% of total
4-6 Nights
78 listings
6.3% of total
7-29 Nights
28 listings
2.3% of total
30+ Nights
167 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Varna is 2 Nights, adopted by 40.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Varna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Varna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.4% of Varna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varna.
Varna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Flexible
401 listings
30.6% of total
Moderate
503 listings
38.4% of total
Firm
154 listings
11.8% of total
Strict
250 listings
19.1% of total
Cancellation Policy Insights for Varna
- The prevailing Airbnb cancellation policy trend in Varna is Moderate, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (69.0%) and stricter (30.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.4% market standard in Varna.
- Regularly review your cancellation policy against competitors and market demand shifts in Varna.
Varna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varna
- The overall average booking lead time for vacation rentals in Varna is 27 days.
- Guests book furthest in advance for stays during August (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Varna.
- Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Varna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varna (2025)
Amenity data is currently unavailable for Varna.
Varna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varna
- The typical guest profile for Airbnb in Varna consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 32.6% of guests.
- Key international markets include Bulgaria (32.6%) and Germany (10.6%).
- Top languages spoken are English (39.2%) followed by Bulgarian (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Balotești | 11 | $1,239 | $162.80 | 44% |
| Obrochishte | 26 | $783 | $166.79 | 35% |
| Bucharest | 4,312 | $740 | $75.29 | 43% |
| Bozhurets | 16 | $708 | $141.75 | 35% |
| Otopeni | 96 | $701 | $71.29 | 42% |
| Balchik | 112 | $698 | $165.09 | 29% |
| Voluntari | 116 | $583 | $80.49 | 37% |
| Năvodari | 946 | $558 | $239.72 | 32% |
| Rogachevo | 11 | $540 | $182.57 | 23% |
| Popești-Leordeni | 26 | $448 | $54.50 | 43% |