Miramichi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Brunswick, Canada
Is Airbnb profitable in Miramichi in 2025? Explore comprehensive Airbnb analytics for Miramichi, New Brunswick, Canada to uncover income potential. This 2025 STR market report for Miramichi, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Miramichi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Miramichi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Miramichi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Miramichi (2025)
Understanding the monthly revenue variations for Airbnb listings in Miramichi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Miramichi is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Miramichi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,979 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $941 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Miramichi
Miramichi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Miramichi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Miramichi:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Miramichi
Average Daily Rate (ADR) Airbnb Trends in Miramichi (2025)
Effective short term rental pricing strategy in Miramichi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Miramichi typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Miramichi
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Airbnb Seasonality Analysis & Trends in Miramichi (2025)
Peak Season (August, May, October)
- Revenue averages $1,761 per month
- Occupancy rates average 47.4%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,331 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $115
Low Season (January, September, December)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $111
Seasonality Insights for Miramichi
- The Airbnb seasonality in Miramichi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Miramichi's highest earning potential, with monthly revenues capable of climbing to $2,034, occupancy reaching a high of 54.4%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $801, occupancy could drop to 26.5%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Miramichi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Miramichi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Miramichi (2025)
Exploring the top neighborhoods for short-term rentals in Miramichi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chatham | The historical heart of Miramichi, known for its charming streets and community vibe. It's close to amenities, restaurants, and the waterfront, making it appealing for guests. | Miramichi River, Miramichi Trail, Ritchie Wharf, Miramichi Civic Centre, Chatham Town Hall |
| Newcastle | The vibrant downtown area with shops, cafes, and local attractions. Ideal for those wanting to explore the urban side of Miramichi while still enjoying the riverfront views. | Newcastle Waterfront, French Fort Cove, Mirimachi River Centre, Miramichi Fishing Park, Historic Newcastle |
| Tire of the Bay | A picturesque area at the river's edge, perfect for nature lovers. Offers beautiful views and outdoor recreational activities, attracting families and adventure seekers. | Bay of Miramichi, Grand Lake, numerous hiking trails, fishing spots, camping sites |
| Douglastown | A suburban area known for its quiet lifestyle and family-friendly atmosphere. Attracts guests looking for a peaceful stay while being close to Miramichi's attractions. | Miramichi Golf Club, Miramichi Dragway, Miramichi Snowdome, local parks, residential charm |
| Eel Ground First Nation | A unique cultural area showcasing the First Nations heritage. Offers guests a different perspective of the region’s history and culture, attracting those interested in indigenous experiences. | Cultural events, art galleries, community events, local cuisine, natural beauty |
| Napan | A small community just outside of Miramichi, perfect for guests who want a more rural experience. Offers tranquility and access to nature, ideal for country retreats. | Farmland scenery, rural hiking trails, Miramichi River views, farmers' markets, local wildlife |
| Curryville | A scenic area known for its natural beauty and outdoor activities. It is ideal for adventurous tourists seeking hiking, fishing, and exploring the natural landscapes of New Brunswick. | nature trails, fishing opportunities, wildlife viewing, local camping spots, Miramichi waterway access |
| Miramichi Bay | The waterfront area offering stunning views and recreational activities, attracting those looking to enjoy the outdoors and waterfront ambiance. | Miramichi Bay views, beach areas, boating, kayaking, community events by the water |
Understanding Airbnb License Requirements & STR Laws in Miramichi (2025)
While Miramichi, New Brunswick, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Miramichi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Miramichi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Miramichibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Miramichi River Retreat
Entire Place • 3 bedrooms
Cozy with king and queen beds
Entire Place • 2 bedrooms
Work or Play in the Miramichi
Entire Place • 2 bedrooms
Cottage in Miramichi by all sand beach with 3 bdrm
Entire Place • 3 bedrooms
Two bedroom Queen river view suite
Entire Place • 2 bedrooms
River's Edge
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Miramichi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Miramichi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 1 | $45,782 | 75 | 4.91/5.0 |
| Denise | 1 | $20,478 | 135 | 4.97/5.0 |
| Michael | 3 | $19,378 | 122 | 4.77/5.0 |
| Koby | 1 | $17,936 | 26 | 5.00/5.0 |
| Jennifer | 1 | $17,806 | 39 | 4.79/5.0 |
| Debby | 1 | $14,785 | 29 | 5.00/5.0 |
| Linda Lou | 1 | $12,696 | 18 | 4.94/5.0 |
| Carol | 2 | $12,331 | 34 | 5.00/5.0 |
| Joseph | 1 | $10,381 | 26 | 4.85/5.0 |
| Steven | 1 | $10,155 | 128 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Miramichi.
Dive Deeper: Advanced Miramichi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Miramichi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMiramichi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Miramichi
- The Miramichi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Miramichi, Apartment/Condo properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 29.2% portion, catering likely to families or larger groups.
- The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Miramichi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Miramichi
- The dominant room capacity in Miramichi is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.9% of the active Airbnb listings in Miramichi, indicating a high concentration in these sizes.
Miramichi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Miramichi
- The most common guest capacity trend in Miramichi vacation rentals is listings accommodating 4 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Miramichi STR market, accounting for 62.5% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Miramichi.
- On average, properties in Miramichi are equipped to host 3.8 guests.
Miramichi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Miramichi
- The most common availability pattern in Miramichi falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Miramichi (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Miramichi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
52.2% of total
2 Nights
4 listings
17.4% of total
3 Nights
2 listings
8.7% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Miramichi is 1 Night, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Miramichi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Miramichi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.2% of Miramichi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Miramichi.
Miramichi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
27.3% of total
Moderate
4 listings
18.2% of total
Firm
10 listings
45.5% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Miramichi
- The prevailing Airbnb cancellation policy trend in Miramichi is Firm, used by 45.5% of listings.
- A majority (54.6%) of hosts in Miramichi utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Miramichi.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Miramichi.
Miramichi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Miramichi
- The overall average booking lead time for vacation rentals in Miramichi is 29 days.
- Guests book furthest in advance for stays during May (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Miramichi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Miramichi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Miramichi (2025)
Amenity data is currently unavailable for Miramichi.
Miramichi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Miramichi
- The typical guest profile for Airbnb in Miramichi consists of primarily domestic travelers (90%), often arriving from nearby Moncton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.4% of guests.
- Key international markets include Canada (90.4%) and United States (5.9%).
- Top languages spoken are English (58.9%) followed by French (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Moncton and Fredericton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Miramichi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mill River East | 10 | $1,879 | $157.51 | 49% |
| Gilberts Corner | 14 | $1,626 | $186.40 | 51% |
| Campbellton | 23 | $1,613 | $134.58 | 54% |
| Cap-Pele | 42 | $1,537 | $191.71 | 44% |
| Richibucto | 23 | $1,478 | $193.33 | 47% |
| Charlo | 14 | $1,444 | $161.02 | 44% |
| Gaspé | 100 | $1,358 | $142.23 | 48% |
| Cumberland Bay | 10 | $1,349 | $144.38 | 33% |
| Shediac Bridge | 19 | $1,343 | $185.94 | 52% |
| Bathurst | 31 | $1,339 | $156.52 | 48% |