Murray Harbour Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Prince Edward Island, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Murray Harbour in 2025? Explore comprehensive Airbnb analytics for Murray Harbour, Prince Edward Island, Canada to uncover income potential. This 2025 STR market report for Murray Harbour, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Murray Harbour, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murray Harbour Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Murray Harbour Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$144
The average rental revenue earned for an occupied room per day in Murray Harbour.
Occupancy Rate(?)
34.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,761
Typical annual income for an Airbnb listing in Murray Harbour. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-40.8%
Significant decrease (-40.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Murray Harbour.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Murray Harbour.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Murray Harbour (2025)

Understanding the monthly revenue variations for Airbnb listings in Murray Harbour is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murray Harbour is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murray Harbour across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,648+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,931 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,259 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $708, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Murray Harbour

Murray Harbour Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Murray Harbour STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murray Harbour:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Murray Harbour

Average Daily Rate (ADR) Airbnb Trends in Murray Harbour (2025)

Effective short term rental pricing strategy in Murray Harbour involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murray Harbour typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $126 per night.

Average Daily Rate (ADR) Trend by Month in Murray Harbour

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Airbnb Seasonality Analysis & Trends in Murray Harbour (2025)

Peak Season (May, August, July)
  • Revenue averages $2,397 per month
  • Occupancy rates average 48.9%
  • Daily rates average $157
Shoulder Season
  • Revenue averages $1,034 per month
  • Occupancy maintains around 19.0%
  • Daily rates hold near $150
Low Season (January, February, December)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $139

Seasonality Insights for Murray Harbour

  • The Airbnb seasonality in Murray Harbour shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Murray Harbour's highest earning potential, with monthly revenues capable of climbing to $2,558, occupancy reaching a high of 55.7%, and ADRs peaking at $160.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $138.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murray Harbour.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Murray Harbour seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Murray Harbour (2025)

Exploring the top neighborhoods for short-term rentals in Murray Harbour? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Murray Harbour Beach
Beautiful sandy beach area that's perfect for family vacations and summer getaways. Ideal for water activities and relaxation.
Murray Harbour Beach, Murray River, Local seafood restaurants, Lighthouse Trail, Historical sites nearby
Murray Harbour Village
Charming village with a close-knit community feel, great for tourists looking for a peaceful retreat with local experiences.
Murray Harbour Marina, Local art galleries, Community events, Heritage sites, Nearby hiking trails
Brackley Beach
Famous for its stunning coastline and national park, attracts visitors looking to enjoy nature and outdoor activities.
Brackley Beach, Prince Edward Island National Park, Sand dune trails, Picnic areas, Wildlife viewing
Charlottetown
The capital city of Prince Edward Island, known for its historical significance and cultural events. A hub for tourism and business.
Confederation Centre of the Arts, Victoria Row, Historic sites, Restaurants and cafes, Waterfront area
Covehead
Secluded coastal area perfect for nature lovers and those seeking a quiet retreat with beautiful scenery.
Covehead Harbour, Beach access, Bird watching, Cycling trails, Local markets
North Rustico
Fishing village known for its bustling waterfront, seafood restaurants, and access to national parks. Popular with tourists and locals.
North Rustico Harbour, Lobster dinners, National Park beaches, Biking trails, Local shops
Stanhope
Residential area near the beach, great for families and those looking for a relaxed environment close to nature.
Stanhope Beach, Parks and playgrounds, Nature walks, Golf courses, Cottage rentals
Montague
Growing town with close-knit community vibes, great for visitors wanting to experience local culture and hospitality.
Montague River, Local festivals, Art galleries, Shopping boutiques, Parks

Understanding Airbnb License Requirements & STR Laws in Murray Harbour (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Murray Harbour. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murray Harbour to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Murray Harbour (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Murray Harbourbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Seacret Hideaway

Seacret Hideaway

Entire Place • 4 bedrooms

$31,542
Revenue
31.5%
Occupancy
$372.08
Daily Rate
The Church Hall

The Church Hall

Entire Place • 3 bedrooms

$17,432
Revenue
54.3%
Occupancy
$151.69
Daily Rate
"The Cabernet"Floating Panoramic Wine Barrel

"The Cabernet"Floating Panoramic Wine Barrel

Entire Place • 1 bedroom

$16,716
Revenue
52.1%
Occupancy
$127.27
Daily Rate
The Floating Bubbly

The Floating Bubbly

Entire Place • 1 bedroom

$15,237
Revenue
35.2%
Occupancy
$135.71
Daily Rate
The Bella Rosa

The Bella Rosa

Entire Place • 1 bedroom

$14,241
Revenue
36.7%
Occupancy
$132.46
Daily Rate
"The Merlot" Floating Panoramic Wine Barrel

"The Merlot" Floating Panoramic Wine Barrel

Entire Place • 1 bedroom

$13,563
Revenue
42.8%
Occupancy
$129.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Murray Harbour (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Murray Harbour based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jen6$78,5533334.93/5.0
Tanja + Karl10$53,545904.35/5.0
Gena1$31,542294.86/5.0
Paula1$17,4322754.97/5.0
Bhyravi1$4,391144.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murray Harbour.

Dive Deeper: Advanced Murray Harbour STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murray Harbour. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Murray Harbour Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Murray Harbour

  • The Murray Harbour Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Murray Harbour, House properties are the most common (42.1%), reflecting the local real estate landscape.
  • Houses represent a significant 42.1% portion, catering likely to families or larger groups.
  • The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Murray Harbour Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Murray Harbour

  • The dominant room capacity in Murray Harbour is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Murray Harbour, indicating a high concentration in these sizes.

Murray Harbour Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Murray Harbour

  • The most common guest capacity trend in Murray Harbour vacation rentals is listings accommodating 2 guests (47.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Murray Harbour STR market, accounting for 63.2% of listings.
  • A significant 47.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Murray Harbour.
  • 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murray Harbour.
  • On average, properties in Murray Harbour are equipped to host 2.7 guests.

Murray Harbour Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Murray Harbour

  • The most common availability pattern in Murray Harbour falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Murray Harbour (52.6%), reflecting common guest stay durations or potential owner blocking patterns.

Murray Harbour Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52.6%)

1 Night

10 listings

52.6% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

3 Nights (5.3%)

3 Nights

1 listings

5.3% of total

30+ Nights (15.8%)

30+ Nights

3 listings

15.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Murray Harbour is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.9%) of the Murray Harbour Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.8%) caters to monthly stays (30+ nights) in Murray Harbour, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52.6% of Murray Harbour hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murray Harbour.

Murray Harbour Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

6 listings

33.3% of total

Moderate (11.1%)

Moderate

2 listings

11.1% of total

Firm (50%)

Firm

9 listings

50% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Murray Harbour

  • The prevailing Airbnb cancellation policy trend in Murray Harbour is Firm, used by 50% of listings.
  • A majority (55.6%) of hosts in Murray Harbour utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 50% market standard in Murray Harbour.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Murray Harbour.

Murray Harbour STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Murray Harbour

  • The overall average booking lead time for vacation rentals in Murray Harbour is 64 days.
  • Guests book furthest in advance for stays during April (average 170 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (103 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Murray Harbour.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 170 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 103 days) to capture early planners.
  • Monitor your own booking lead times against these Murray Harbour averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Murray Harbour (2025)

Amenity Prevalence

Amenity Insights for Murray Harbour

  • Essential amenities in Murray Harbour that guests expect include: Essentials, Smoke alarm, Wifi, TV, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dryer, Heating, Waterfront are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Murray Harbour: Essentials, Smoke alarm, Wifi, TV, Hot water, Free parking on premises.
  • Consider adding popular differentiators like Dryer or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Murray Harbour to stay competitive.

Murray Harbour Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Murray Harbour

  • The typical guest profile for Airbnb in Murray Harbour consists of primarily domestic travelers (75%), often arriving from nearby Ottawa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 75.0% of guests.
  • Key international markets include Canada (75%) and United States (20.8%).
  • Top languages spoken are English (68.8%) followed by French (21.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Ottawa and Nova Scotia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Murray Harbour Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Margaree Harbour17$4,129$431.2049%
Wentworth23$2,556$225.3044%
Inverness46$2,527$259.7048%
Long River17$2,500$236.4252%
Granville10$2,491$276.9356%
Grand Étang10$2,491$223.9857%
Rustico27$2,307$241.0849%
Point Cross34$2,270$188.4853%
Oyster Bed Bridge10$2,066$184.7765%
Souris West10$2,057$201.7650%

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