Messines Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada
Is Airbnb profitable in Messines in 2025? Explore comprehensive Airbnb analytics for Messines, Quebec, Canada to uncover income potential. This 2025 STR market report for Messines, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Messines, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Messines Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Messines Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Messines (2025)
Understanding the monthly revenue variations for Airbnb listings in Messines is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Messines is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Messines across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,908+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,504 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,266 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,262, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Messines
Messines Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Messines STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Messines:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Messines
Average Daily Rate (ADR) Airbnb Trends in Messines (2025)
Effective short term rental pricing strategy in Messines involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Messines typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Messines
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Airbnb Seasonality Analysis & Trends in Messines (2025)
Peak Season (July, August, March)
- Revenue averages $4,149 per month
- Occupancy rates average 61.8%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,349 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $202
Low Season (February, April, November)
- Revenue drops to average $1,707 per month
- Occupancy decreases to average 29.5%
- Daily rates adjust to average $196
Seasonality Insights for Messines
- The Airbnb seasonality in Messines shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Messines's highest earning potential, with monthly revenues capable of climbing to $4,950, occupancy reaching a high of 72.0%, and ADRs peaking at $241.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,401, occupancy could drop to 25.0%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Messines.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Messines seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Messines (2025)
Exploring the top neighborhoods for short-term rentals in Messines? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Magog | The vibrant heart of Magog, known for its charming shops, restaurants, and lakeside views. This area is popular among tourists looking for a lively atmosphere and proximity to Lake Memphremagog. | Lake Memphremagog, Magog Village, The Magog-Orford National Park, Local artisan shops, Festivals and events throughout the year |
| Mont-Orford | A prime location for nature lovers and winter sports enthusiasts, Mont-Orford offers skiing, hiking, and stunning views. Ideal for year-round outdoor activities and family vacations. | Mont-Orford National Park, Skiing and snowboarding facilities, Hiking trails, Lake Stukely, Camping grounds |
| Eastman | Known for its peaceful countryside and stunning landscapes, Eastman attracts those looking for a quiet getaway. It's great for nature retreats and has a charming small-town feel. | Village of Eastman, The Eastman Nature Center, Local wineries, Cycling paths, Eastman River |
| Orford | A picturesque area offering a mix of outdoor activities and serene lake views. Orford is perfect for tourists seeking relaxation and adventure in nature. | Lake Memphremagog, Orford Park, Hiking trails, Local beaches, Outdoor adventure tours |
| Ayer's Cliff | Ayer's Cliff is famous for its historical significance and beautiful landscapes. It is a great spot for summer festivals and enjoying the outdoors, particularly around the lake. | Lake Massawippi, Annual Ayer's Cliff Fair, Community events, Local markets, Scenic views |
| Sutton | A charming town known for its ski resort and beautiful hiking trails. Sutton attracts outdoor enthusiasts year-round and has a quaint village atmosphere. | Sutton Ski Area, Hiking and biking trails, Local cafes and shops, Sutton Eco-Trail, Mont Sutton |
| Magog's Beaches | The lakeside beaches in Magog are a hit during the summer, drawing families and beachgoers for a fun, sun-filled vacation. A relaxing getaway with a focus on water activities. | Plage de la Baie de Magog, Moulin de la Station, Beachfront activities, Water sports rentals, Picnic areas |
| Frelighsburg | Known for its picturesque landscape and rural charm, Frelighsburg offers a mix of outdoor activities and cultural experiences, perfect for those looking to escape the city. | Historic village center, Scenic hiking trails, Local artisanal products, Wine and cheese tasting tours, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Messines (2025)
While Messines, Quebec, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Messines to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Messines (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Messinesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Oasis| HeatedPool | Sauna | Hot tub
Entire Place • 4 bedrooms
LE HAVRE Waterfront Blue Sea
Entire Place • 5 bedrooms
Little lake house BIG hot tub & Sauna views
Entire Place • 2 bedrooms
La Cache à Laurette Hideaway
Entire Place • 3 bedrooms
Blue Sea Chalet
Entire Place • 2 bedrooms
Canada House Retreat - Spa Lakefront Oasis
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Messines (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Messines based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gestion Com A Casa | 2 | $98,330 | 54 | 5.00/5.0 |
| Nicolle | 4 | $58,996 | 51 | 4.94/5.0 |
| Marie-Ève | 1 | $57,886 | 19 | 4.68/5.0 |
| Ashley | 1 | $43,418 | 130 | 4.97/5.0 |
| France | 2 | $41,421 | 89 | 4.99/5.0 |
| Michèle | 1 | $33,399 | 31 | 4.97/5.0 |
| Jess | 1 | $32,061 | 8 | 5.00/5.0 |
| Luc | 1 | $29,073 | 21 | 5.00/5.0 |
| Yves | 1 | $24,560 | 58 | 4.97/5.0 |
| Louis | 2 | $20,221 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Messines.
Dive Deeper: Advanced Messines STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Messines. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMessines Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Messines
- The Messines Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Messines, House properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 78.3% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Messines Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Messines
- The dominant room capacity in Messines is 2 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.5% of the active Airbnb listings in Messines, indicating a high concentration in these sizes.
- A significant 56.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Messines.
Messines Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Messines
- The most common guest capacity trend in Messines vacation rentals is listings accommodating 8+ guests (47.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Messines STR market, accounting for 69.5% of listings.
- 73.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Messines.
- On average, properties in Messines are equipped to host 6.5 guests.
Messines Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Messines
- The most common availability pattern in Messines falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Messines (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Messines Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.8% of total
2 Nights
8 listings
38.1% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
2 listings
9.5% of total
7-29 Nights
3 listings
14.3% of total
30+ Nights
6 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Messines is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Messines, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.1% of Messines hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- A 2-night minimum appears standard (38.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Messines.
Messines Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
4.5% of total
Flexible
8 listings
36.4% of total
Moderate
3 listings
13.6% of total
Firm
9 listings
40.9% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Messines
- The prevailing Airbnb cancellation policy trend in Messines is Firm, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (45.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Messines.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Messines.
Messines STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Messines
- The overall average booking lead time for vacation rentals in Messines is 44 days.
- Guests book furthest in advance for stays during April (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Messines.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Messines averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Messines (2025)
Amenity data is currently unavailable for Messines.
Messines Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Messines
- The typical guest profile for Airbnb in Messines consists of primarily domestic travelers (90%), often arriving from nearby Ottawa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.7% of guests.
- Key international markets include Canada (89.7%) and United States (5.5%).
- Top languages spoken are English (51.9%) followed by French (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ottawa and Gatineau.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Messines Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Thorne | 11 | $4,093 | $227.20 | 65% |
| Cantley | 20 | $3,655 | $264.25 | 53% |
| Lac-Simon | 25 | $2,850 | $408.34 | 28% |
| Val-des-Monts | 126 | $2,685 | $242.11 | 45% |
| Duhamel | 18 | $2,470 | $246.09 | 42% |
| Greater Madawaska | 106 | $2,464 | $235.99 | 41% |
| Chute-Saint-Philippe | 29 | $2,288 | $210.95 | 37% |
| Faraday | 62 | $2,235 | $264.90 | 36% |
| Val-des-Bois | 14 | $2,170 | $186.06 | 41% |
| Beckwith | 16 | $2,157 | $251.55 | 38% |