Mirabel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mirabel in 2025? Explore comprehensive Airbnb analytics for Mirabel, Quebec, Canada to uncover income potential. This 2025 STR market report for Mirabel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Mirabel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mirabel Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mirabel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$110
The average rental revenue earned for an occupied room per day in Mirabel.
Occupancy Rate(?)
56.1%
High demand. Good booking frequency.
Median Annual Revenue(?)
$16,798
Typical annual income for an Airbnb listing in Mirabel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.7%
Significant decrease (-10.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Mirabel.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Mirabel.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mirabel (2025)

Understanding the monthly revenue variations for Airbnb listings in Mirabel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mirabel is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mirabel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,589+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,999 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,395 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,000, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mirabel

Mirabel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mirabel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mirabel:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 61%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mirabel

Average Daily Rate (ADR) Airbnb Trends in Mirabel (2025)

Effective short term rental pricing strategy in Mirabel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mirabel typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $223+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
  • Typical properties (Median) charge around $83 per night.
  • Entry-level properties (Bottom 25%) earn around $58 per night.

Average Daily Rate (ADR) Trend by Month in Mirabel

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Airbnb Seasonality Analysis & Trends in Mirabel (2025)

Peak Season (August, July, May)
  • Revenue averages $2,286 per month
  • Occupancy rates average 69.6%
  • Daily rates average $111
Shoulder Season
  • Revenue averages $1,738 per month
  • Occupancy maintains around 57.6%
  • Daily rates hold near $111
Low Season (January, February, March)
  • Revenue drops to average $1,168 per month
  • Occupancy decreases to average 44.0%
  • Daily rates adjust to average $107

Seasonality Insights for Mirabel

  • The Airbnb seasonality in Mirabel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mirabel's highest earning potential, with monthly revenues capable of climbing to $2,467, occupancy reaching a high of 71.9%, and ADRs peaking at $122.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $928, occupancy could drop to 38.3%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mirabel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mirabel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mirabel (2025)

Exploring the top neighborhoods for short-term rentals in Mirabel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Saint-Benoît
Charming rural area close to outdoor activities and nature trails, perfect for those seeking a quiet retreat. Offers beautiful landscapes and access to family-friendly activities.
Mirabel Golf Club, Parc du Domaine Vert, Club de Golf La Bête, Nature trails, Local wineries
Aéroport de Mirabel
Proximity to the airport makes this a convenient location for travelers. Ideal for short stays and business trips, with easy access to transportation.
Mirabel International Airport, Transportation hubs, Business centers, Nearby hotels
Mirabel Village
A quaint town atmosphere with historical significance. Great for guests seeking a peaceful environment with a sense of community.
Historic architecture, Local markets, Parks, Cultural events
Terrebonne
Nearby suburb with a mix of urban and suburban settings. A growing area with amenities that attract families and tourists alike.
Parc de la municipalité, Shopping centers, Restaurants, Cultural sites
Sainte-Scholastique
A serene and picturesque area with natural beauty and outdoor recreational opportunities. Great for nature lovers and rural retreats.
Parks, Nature reserves, Outdoor activities, Nearby farms
Oka National Park
Popular destination for outdoor enthusiasts, offering hiking, biking, and beach activities. Attracts nature lovers and health-conscious visitors.
Oka National Park, Beaches, Nature trails, Biking paths
Boisbriand
A vibrant urban area just south of Mirabel, known for its shops and restaurants. Appeals to both locals and visitors seeking urban experiences.
Shopping centers, Restaurants, Cultural sites, Public parks
Laval
Just a short drive away from Mirabel, Laval offers urban attractions and conveniences. Ideal for those who want quick access to both city and nature.
Centropolis, Cultural events, Museums, Parks

Understanding Airbnb License Requirements & STR Laws in Mirabel (2025)

Yes, Mirabel, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mirabel to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 72% licensed listings)

Top Performing Airbnb Properties in Mirabel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mirabelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Accommodation Le Mammouth - Chalet & Spa in Nature

Accommodation Le Mammouth - Chalet & Spa in Nature

Entire Place • 3 bedrooms

$45,933
Revenue
61.1%
Occupancy
$201.47
Daily Rate
Dream Home Retreat with Spa - 1

Dream Home Retreat with Spa - 1

Entire Place • 3 bedrooms

$41,842
Revenue
34.7%
Occupancy
$227.12
Daily Rate
Luxury New Home -  with  Parking

Luxury New Home - with Parking

Entire Place • 3 bedrooms

$33,706
Revenue
55.1%
Occupancy
$185.09
Daily Rate
Dream Home Retreat with Spa - 2

Dream Home Retreat with Spa - 2

Entire Place • 3 bedrooms

$31,183
Revenue
54.7%
Occupancy
$226.06
Daily Rate
The Great Kindness of the Cordier

The Great Kindness of the Cordier

Entire Place • 3 bedrooms

$23,159
Revenue
64.1%
Occupancy
$97.13
Daily Rate
Cheerful home in woods with pool

Cheerful home in woods with pool

Entire Place • 3 bedrooms

$21,746
Revenue
43.0%
Occupancy
$159.83
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mirabel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mirabel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Charlie4$103,937422.49/5.0
Sandie1$45,9331004.83/5.0
Chantal2$37,3712284.99/5.0
Maude2$36,1864324.90/5.0
Lara1$33,706385.00/5.0
Olivier2$28,0873114.92/5.0
Guillaume2$28,019564.47/5.0
Peng1$21,746514.80/5.0
Adam2$20,8624582.43/5.0
Jean Emmanuel1$19,355284.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mirabel.

Dive Deeper: Advanced Mirabel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mirabel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mirabel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mirabel

  • The Mirabel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mirabel, House properties are the most common (51.7%), reflecting the local real estate landscape.
  • Houses represent a significant 51.7% portion, catering likely to families or larger groups.

Mirabel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mirabel

  • The dominant room capacity in Mirabel is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 79.3% of the active Airbnb listings in Mirabel, indicating a high concentration in these sizes.
  • A significant 48.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mirabel.

Mirabel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mirabel

  • The most common guest capacity trend in Mirabel vacation rentals is listings accommodating 6 guests (37.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Mirabel STR market, accounting for 62.0% of listings.
  • 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mirabel.
  • On average, properties in Mirabel are equipped to host 4.6 guests.

Mirabel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mirabel

  • The most common availability pattern in Mirabel falls within the 91-180 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 48.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Mirabel (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 51.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mirabel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.6%)

1 Night

8 listings

27.6% of total

2 Nights (17.2%)

2 Nights

5 listings

17.2% of total

3 Nights (20.7%)

3 Nights

6 listings

20.7% of total

4-6 Nights (6.9%)

4-6 Nights

2 listings

6.9% of total

30+ Nights (27.6%)

30+ Nights

8 listings

27.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Mirabel is 1 Night, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.6%) caters to monthly stays (30+ nights) in Mirabel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 27.6% of Mirabel hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mirabel.

Mirabel Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (9.5%)

Flexible

2 listings

9.5% of total

Moderate (52.4%)

Moderate

11 listings

52.4% of total

Firm (23.8%)

Firm

5 listings

23.8% of total

Strict (14.3%)

Strict

3 listings

14.3% of total

Cancellation Policy Insights for Mirabel

  • The prevailing Airbnb cancellation policy trend in Mirabel is Moderate, used by 52.4% of listings.
  • There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 52.4% market standard in Mirabel.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mirabel.

Mirabel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mirabel

  • The overall average booking lead time for vacation rentals in Mirabel is 46 days.
  • Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Mirabel.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Mirabel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mirabel (2025)

Amenity Prevalence

Amenity Insights for Mirabel

  • Essential amenities in Mirabel that guests expect include: Free parking on premises, Hot water, Smoke alarm, Wifi, TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Bed linens, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mirabel: Free parking on premises, Hot water, Smoke alarm, Wifi, TV, Kitchen, Heating.
  • Consider adding popular differentiators like Dishes and silverware or Bed linens to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mirabel to stay competitive.

Mirabel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mirabel

  • The typical guest profile for Airbnb in Mirabel consists of primarily domestic travelers (73%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 72.7% of guests.
  • Key international markets include Canada (72.7%) and United States (14.6%).
  • Top languages spoken are English (46.3%) followed by French (31.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toronto and Montreal.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mirabel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mille-Isles93$5,049$415.0841%
Malletts Bay49$4,960$414.5848%
Stowe842$4,757$474.9241%
Wilmington130$4,484$324.0645%
Saint-Denis-de-Brompton28$4,459$383.1334%
Calais16$4,320$299.7949%
Grenville-sur-la-Rouge32$4,226$362.4041%
Middlebury52$4,128$288.3954%
Waterloo11$4,092$357.0637%
Topsham13$3,952$265.5150%

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