Montreal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada
Is Airbnb profitable in Montreal in 2025? Explore comprehensive Airbnb analytics for Montreal, Quebec, Canada to uncover income potential. This 2025 STR market report for Montreal, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 6,987 active listings.
Whether you're considering an Airbnb investment in Montreal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montreal Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montreal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montreal (2025)
Understanding the monthly revenue variations for Airbnb listings in Montreal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montreal is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montreal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,275 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $843, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montreal
Montreal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montreal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montreal:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montreal
Average Daily Rate (ADR) Airbnb Trends in Montreal (2025)
Effective short term rental pricing strategy in Montreal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montreal typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Montreal
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Airbnb Seasonality Analysis & Trends in Montreal (2025)
Peak Season (August, June, July)
- Revenue averages $3,529 per month
- Occupancy rates average 58.2%
- Daily rates average $124
Shoulder Season
- Revenue averages $2,429 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $124
Low Season (January, February, March)
- Revenue drops to average $1,646 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $125
Seasonality Insights for Montreal
- The Airbnb seasonality in Montreal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montreal's highest earning potential, with monthly revenues capable of climbing to $4,002, occupancy reaching a high of 66.2%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,546, occupancy could drop to 38.8%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montreal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montreal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montreal (2025)
Exploring the top neighborhoods for short-term rentals in Montreal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plateau-Mont-Royal | Vibrant and eclectic neighborhood known for its bohemian atmosphere, charming cafes, and artistic culture. It's popular among tourists for its unique boutiques and a plethora of dining options. | Mount Royal Park, Saint Joseph's Oratory, Rue Saint-Denis, Café Olimpico, Jean-Talon Market |
| Old Montreal | Historic district with cobblestone streets, stunning architecture, and rich history. It draws tourists for its romantic ambiance and proximity to numerous attractions. | Notre-Dame Basilica, Old Port of Montreal, Pointe-à-Callière Museum, Place Jacques-Cartier, Montreal Science Centre |
| Downtown Montreal | The bustling commercial heart of the city with a mix of skyscrapers, shops, and cultural venues. Ideal for business travelers and tourists alike. | Museum of Fine Arts, Place des Arts, McGill University, Underground City, Montreal Convention Centre |
| Mile End | Trendy neighborhood celebrated for its artistic vibe and lively community. Attracts young travelers looking for local culture and unique experiences. | Fairmount Bagel, St. Viateur Bagel, Parc Lafontaine, Montreal's Jewish Quarter, Galleries and music venues |
| Little Italy | Rich in Italian culture and heritage, it's famous for its vibrant cafes and the iconic Church of the Madonna della Difesa. It's perfect for food lovers and culture enthusiasts. | Church of the Madonna della Difesa, Cafe Fiorellino, Little Italy Market, Piazza Dante, Bottega |
| Griffintown | An up-and-coming area known for its modern condos and proximity to the waterfront. It appeals to young professionals and those looking for a trendy urban lifestyle. | Lachine Canal, Atwater Market, Restaurants and bars, Modern art galleries, High-end shopping |
| Parc-Extension | Diverse and multicultural neighborhood with an array of authentic cuisines. It's gaining popularity for its affordability and community feel. | Parc Jarry, Boulangerie Pâtisserie Mohammedi, Community arts events, Local eateries, Multicultural festivals |
| Saint-Henri | Charming area revitalized by young families and creatives. It's close to the Lachine Canal and offers a mix of old and new Montreal. | Lachine Canal, Atwater Market, Parc Saint-Henri, Bistros and cafes, Vintage shops |
Understanding Airbnb License Requirements & STR Laws in Montreal (2025)
Yes, Montreal, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montreal to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Montreal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montrealbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private 3floors house+Terrace+Balcony+Free Parking
Entire Place • 9 bedrooms
Clubhaus Ultimate VIP Penthouse,Hot Tub,Sleeps 20+
Entire Place • 5 bedrooms
Exclusive 6 bed, 6 bath residence in Old Montreal
Entire Place • 6 bedrooms
Massive 2 Storey Sleeps 20 w/ FreeParkings
Entire Place • 4 bedrooms
CLUBHAUS Premium XL Penthouse, Rooftop Hot Tub, Sleeps 16
Entire Place • 4 bedrooms
The exclusive of the Plateau - 10BR sleep 24
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montreal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montreal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louis | 72 | $2,812,551 | 8539 | 4.83/5.0 |
| Sonder (Montreal) | 51 | $2,066,075 | 10037 | 4.72/5.0 |
| LiV MTL | 42 | $1,971,551 | 3633 | 4.90/5.0 |
| Stanzia | 23 | $1,860,932 | 2748 | 4.84/5.0 |
| Unique Stays | 45 | $1,572,703 | 4464 | 4.86/5.0 |
| Nomade MTL | 26 | $1,510,780 | 2118 | 4.81/5.0 |
| Michael | 17 | $1,423,043 | 1802 | 4.57/5.0 |
| U By George | 44 | $1,305,108 | 4176 | 4.73/5.0 |
| Melissa | 41 | $1,256,798 | 2370 | 4.75/5.0 |
| Mava | 23 | $1,206,455 | 3353 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montreal.
Dive Deeper: Advanced Montreal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montreal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontreal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montreal
- The Montreal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 6,987 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montreal, Apartment/Condo properties are the most common (88.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.2%) offer potential for unique stay experiences.
Montreal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montreal
- The dominant room capacity in Montreal is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Montreal, indicating a high concentration in these sizes.
Montreal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montreal
- The most common guest capacity trend in Montreal vacation rentals is listings accommodating 2 guests (29.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Montreal STR market, accounting for 52.7% of listings.
- 22.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montreal.
- On average, properties in Montreal are equipped to host 3.6 guests.
Montreal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montreal
- The most common availability pattern in Montreal falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montreal (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montreal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1107 listings
16.6% of total
2 Nights
995 listings
14.9% of total
3 Nights
190 listings
2.8% of total
4-6 Nights
233 listings
3.5% of total
7-29 Nights
395 listings
5.9% of total
30+ Nights
3767 listings
56.3% of total
Key Insights
- The most prevalent minimum stay requirement in Montreal is 30+ Nights, adopted by 56.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (56.3%) caters to monthly stays (30+ nights) in Montreal, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 56.3% of Montreal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 56.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montreal.
Montreal Airbnb Cancellation Policy Trends Analysis (2025)
Limited
11 listings
0.2% of total
Super Strict 30 Days
34 listings
0.6% of total
Super Strict 60 Days
83 listings
1.4% of total
Flexible
788 listings
13% of total
Moderate
1239 listings
20.4% of total
Firm
1470 listings
24.3% of total
Strict
2436 listings
40.2% of total
Cancellation Policy Insights for Montreal
- The prevailing Airbnb cancellation policy trend in Montreal is Strict, used by 40.2% of listings.
- A majority (64.5%) of hosts in Montreal utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.2% market standard in Montreal.
- With 40.2% using Strict terms, this is a viable option in Montreal, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Montreal.
Montreal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montreal
- The overall average booking lead time for vacation rentals in Montreal is 41 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Montreal.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Montreal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montreal (2025)
Amenity Prevalence
Amenity Insights for Montreal
- Essential amenities in Montreal that guests expect include: Wifi, Heating, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montreal: Wifi, Heating, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montreal to stay competitive.
Montreal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montreal
- The typical guest profile for Airbnb in Montreal consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 43.6% of guests.
- Key international markets include Canada (43.6%) and United States (35.7%).
- Top languages spoken are English (51.5%) followed by French (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montreal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Topsham | 10 | $5,031 | $341.74 | 53% |
| Stowe | 842 | $4,624 | $528.68 | 41% |
| Mille-Isles | 91 | $4,618 | $434.73 | 39% |
| Malletts Bay | 48 | $4,251 | $409.81 | 45% |
| Newport Town | 16 | $4,005 | $309.60 | 49% |
| Wilmington | 129 | $3,991 | $331.22 | 44% |
| Waterloo | 12 | $3,860 | $338.69 | 33% |
| Calais | 17 | $3,712 | $305.37 | 45% |
| Morristown | 119 | $3,680 | $320.42 | 45% |
| Moretown | 25 | $3,656 | $264.02 | 52% |