Pucón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Araucanía, Chile
Is Airbnb profitable in Pucón in 2025? Explore comprehensive Airbnb analytics for Pucón, Araucanía, Chile to uncover income potential. This 2025 STR market report for Pucón, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 483 active listings.
Whether you're considering an Airbnb investment in Pucón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pucón Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pucón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pucón (2025)
Understanding the monthly revenue variations for Airbnb listings in Pucón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pucón is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pucón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,646+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $893 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pucón
Pucón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pucón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pucón:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pucón
Average Daily Rate (ADR) Airbnb Trends in Pucón (2025)
Effective short term rental pricing strategy in Pucón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pucón typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Pucón
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Airbnb Seasonality Analysis & Trends in Pucón (2025)
Peak Season (February, January, May)
- Revenue averages $1,820 per month
- Occupancy rates average 47.1%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,170 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $116
Low Season (August, October, November)
- Revenue drops to average $851 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $116
Seasonality Insights for Pucón
- The Airbnb seasonality in Pucón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pucón's highest earning potential, with monthly revenues capable of climbing to $1,991, occupancy reaching a high of 60.7%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $757, occupancy could drop to 21.5%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pucón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pucón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pucón (2025)
Exploring the top neighborhoods for short-term rentals in Pucón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Grande | A popular beach destination in Pucón featuring stunning landscapes and easy access to the lake. | Playa Grande Beach, Water sports activities, Lakeside promenade, Scenic viewpoints, Bars and restaurants |
| Villarrica National Park | A nature lover's paradise, this area offers numerous outdoor activities such as hiking, skiing, and hot springs. | Hiking trails, Villarrica Volcano, Hot springs, Natural lakes, Biodiversity |
| Cerro Viejo | A hillside area offering panoramic views of Pucón and the surrounding lakes, ideal for tranquility and relaxation. | Viewpoints, Hiking paths, Nature walks, Picnic areas |
| Pucón Downtown | The bustling center of Pucón with shops, cafes, and restaurants, attracting tourists year-round. | Local shops, Cafes and restaurants, Cultural events, Artisan markets |
| Termas Geométricas | Famous for its stunning geothermal hot springs, a unique attraction that draws visitors looking to relax and rejuvenate. | Hot spring pools, Natural landscapes, Wellness treatments |
| Lake Caburgua | Known for its beautiful blue waters and surrounding nature, perfect for families and outdoor enthusiasts. | Caburgua Beach, Water activities, Picnic spots, Scenic beauty |
| Ruka Pirén | An eco-friendly area with lodges and cabins that promote sustainable tourism, appealing to eco-conscious travelers. | Eco-lodges, Nature experiences, Wildlife watching |
| Quetrupillán | A rural area that offers a glimpse into traditional Chilean life and stunning views of the Andes mountains. | Local culture, Scenic trails, Andean landscapes |
Understanding Airbnb License Requirements & STR Laws in Pucón (2025)
While Pucón, Araucanía, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pucón to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Pucón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pucónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Lake - Private Pool & Tinaja
Entire Place • 5 bedrooms
House with Sauna, Tinaja and Heated Pool
Entire Place • 3 bedrooms
House with private hot tube among tall trees
Entire Place • 2 bedrooms
Casa Hotel Xareta
Entire Place • 6 bedrooms
Luxury cabin Lake Caburgua Chile "C. Cumbre"
Entire Place • 3 bedrooms
Glass house, great view sky valley and volcanoes
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pucón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pucón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaime | 6 | $145,841 | 253 | 4.83/5.0 |
| Marisol | 3 | $99,845 | 18 | 5.00/5.0 |
| Moises | 2 | $62,168 | 19 | 4.92/5.0 |
| Paulina | 1 | $56,070 | 9 | 4.78/5.0 |
| Alejandro | 1 | $52,318 | 54 | 4.96/5.0 |
| Valentin | 5 | $48,060 | 23 | 1.88/5.0 |
| Francisco | 1 | $46,017 | 30 | 5.00/5.0 |
| Host #185550398 | 1 | $44,980 | 0 | 0.00/5.0 |
| Patricia | 2 | $43,473 | 162 | 4.91/5.0 |
| Cecilia | 4 | $42,064 | 151 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pucón.
Dive Deeper: Advanced Pucón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pucón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPucón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pucón
- The Pucón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 483 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pucón, Outdoor/Unique properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 8.2%) offer potential for unique stay experiences.
Pucón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pucón
- The dominant room capacity in Pucón is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.8% of the active Airbnb listings in Pucón, indicating a high concentration in these sizes.
- A significant 43.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pucón.
Pucón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pucón
- The most common guest capacity trend in Pucón vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Pucón STR market, accounting for 44.9% of listings.
- 48.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pucón.
- On average, properties in Pucón are equipped to host 5.3 guests.
Pucón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pucón
- The most common availability pattern in Pucón falls within the 271-366 days range, representing 76.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pucón (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pucón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
111 listings
23.8% of total
2 Nights
146 listings
31.3% of total
3 Nights
68 listings
14.6% of total
4-6 Nights
55 listings
11.8% of total
7-29 Nights
8 listings
1.7% of total
30+ Nights
79 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pucón is 2 Nights, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in Pucón, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.3% of Pucón hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pucón.
Pucón Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
106 listings
33.9% of total
Moderate
116 listings
37.1% of total
Firm
49 listings
15.7% of total
Strict
42 listings
13.4% of total
Cancellation Policy Insights for Pucón
- The prevailing Airbnb cancellation policy trend in Pucón is Moderate, used by 37.1% of listings.
- The market strongly favors guest-friendly terms, with 71.0% of listings offering Flexible or Moderate policies. This suggests guests in Pucón may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in Pucón.
- Using a Strict policy might deter some guests, as only 13.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pucón.
Pucón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pucón
- The overall average booking lead time for vacation rentals in Pucón is 33 days.
- Guests book furthest in advance for stays during February (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Pucón.
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Pucón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pucón (2025)
Amenity Prevalence
Amenity Insights for Pucón
- Essential amenities in Pucón that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pucón: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pucón to stay competitive.
Pucón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pucón
- The typical guest profile for Airbnb in Pucón consists of primarily domestic travelers (70%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 70.0% of guests.
- Key international markets include Chile (70%) and United States (6.4%).
- Top languages spoken are Spanish (48.5%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Temuco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pucón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lácar Department | 10 | $1,569 | $120.81 | 44% |
| Municipio de San Martín de los Andes | 60 | $1,434 | $241.04 | 35% |
| San Martin de los Andes | 31 | $1,129 | $191.82 | 34% |
| Municipio de Villa La Angostura | 506 | $1,007 | $139.03 | 36% |
| Candelaria | 11 | $940 | $130.01 | 39% |
| San Martín de los Andes | 778 | $875 | $114.59 | 39% |
| Villa Pehuenia | 17 | $854 | $105.75 | 35% |
| Curacautín | 325 | $803 | $151.01 | 28% |
| Puerto Octay | 93 | $698 | $114.90 | 31% |
| Pucon | 43 | $644 | $110.35 | 33% |