Pucón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Araucania Region, Chile
Is Airbnb profitable in Pucón in 2025? Explore comprehensive Airbnb analytics for Pucón, Araucania Region, Chile to uncover income potential. This 2025 STR market report for Pucón, based on AirROI data from July 2024 to June 2025, reveals key trends in the bustling market of 2,180 active listings.
Whether you're considering an Airbnb investment in Pucón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pucón Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pucón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pucón (2025)
Understanding the monthly revenue variations for Airbnb listings in Pucón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pucón is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pucón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,027+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,195 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $663 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pucón
Pucón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pucón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pucón:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pucón
Average Daily Rate (ADR) Airbnb Trends in Pucón (2025)
Effective short term rental pricing strategy in Pucón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pucón typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Pucón
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Airbnb Seasonality Analysis & Trends in Pucón (2025)
Peak Season (February, January, March)
- Revenue averages $1,657 per month
- Occupancy rates average 52.8%
- Daily rates average $108
Shoulder Season
- Revenue averages $750 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $104
Low Season (May, October, November)
- Revenue drops to average $604 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $104
Seasonality Insights for Pucón
- The Airbnb seasonality in Pucón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pucón's highest earning potential, with monthly revenues capable of climbing to $2,176, occupancy reaching a high of 68.1%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $563, occupancy could drop to 22.6%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pucón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pucón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pucón (2025)
Exploring the top neighborhoods for short-term rentals in Pucón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pucon Town Center | The heart of Pucón, offering easy access to restaurants, shops, and tourism services. It attracts visitors for its vibrant atmosphere and proximity to activities like water sports and hiking. | Plaza de Armas, Pucón Casino, Lake Villarrica, Hiking trails, Restaurants and cafes |
| Villarrica Lake | Scenic area surrounding Lake Villarrica, ideal for water activities and enjoying nature. Popular for families and groups seeking relaxation and adventure by the lake. | Lake Villarrica, Water sports, Riverside parks, Beaches, Scenic picnic areas |
| Volcano Villarrica | Attracts adventure enthusiasts and outdoor lovers looking to hike and explore the iconic volcano. Key area for ski and trekking seasons. | Villarrica Volcano, Ski centers, Hiking routes, Natural hot springs, Adventure tours |
| Termas de Huife | Famous for its natural hot springs, this area appeals to visitors seeking wellness and relaxation. It is popular among families and tourists looking for a serene experience. | Hot springs, Spa services, Natural beauty, Relaxation areas |
| Caburgua | Known for its stunning beaches and beautiful lakes, Caburgua is a great investment for vacation rentals focused on nature and outdoor activities. | Caburgua Lake, Playa Blanca, Waterfalls, Hiking trails, Camping sites |
| Huilo Huilo | A unique ecological reserve offering rustic lodging and outdoor experiences. Appeals to ecotourism enthusiasts and those looking for off-the-beaten-path adventures. | Huilo Huilo Biological Reserve, Waterfalls, Nature trails, Ecological activities, Fauna observation |
| Pichileufu River | Popular with adventure sports lovers, especially for kayaking and rafting. A prime spot for attracting sport enthusiasts and nature lovers. | Kayaking and rafting, Scenic river views, Nature trails, Wildlife observation |
| Las Tres Cascadas | Known for its beautiful waterfalls and lush scenery, it's ideal for those seeking nature-centric experiences and hikes. Perfect for families and couples. | Tres Cascadas Waterfalls, Scenic hikes, Nature photography, Picnic spots |
Understanding Airbnb License Requirements & STR Laws in Pucón (2025)
While Pucón, Araucania Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pucón to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Pucón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pucónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A treasure in front of the lake
Entire Place • 3 bedrooms
House with a sauna, hot tub, and heated pool
Entire Place • 3 bedrooms
Cozy lakefront house in Pucón
Entire Place • 4 bedrooms
Large house in a private park minutes from downtown
Entire Place • 5 bedrooms
Lake house, Xareta
Entire Place • 6 bedrooms
The best house in Pucón with lake access, near skiing
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pucón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pucón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaime | 9 | $163,793 | 925 | 4.87/5.0 |
| Kathy | 17 | $108,655 | 156 | 4.85/5.0 |
| French | 13 | $93,654 | 594 | 4.67/5.0 |
| Ricardo | 8 | $90,356 | 768 | 4.69/5.0 |
| Marisol | 3 | $76,474 | 24 | 5.00/5.0 |
| Karam | 3 | $69,831 | 209 | 4.99/5.0 |
| Moises | 3 | $67,348 | 45 | 4.93/5.0 |
| Maurizio | 1 | $66,535 | 4 | 5.00/5.0 |
| Rommy | 3 | $63,971 | 215 | 4.89/5.0 |
| Benjamin | 5 | $58,799 | 225 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pucón.
Dive Deeper: Advanced Pucón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pucón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPucón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pucón
- The Pucón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 2,180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pucón, Apartment/Condo properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 6.1%) offer potential for unique stay experiences.
Pucón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pucón
- The dominant room capacity in Pucón is 2 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.3% of the active Airbnb listings in Pucón, indicating a high concentration in these sizes.
- A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pucón.
Pucón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pucón
- The most common guest capacity trend in Pucón vacation rentals is listings accommodating 4 guests (22.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pucón STR market, accounting for 41.4% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pucón.
- On average, properties in Pucón are equipped to host 4.8 guests.
Pucón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pucón
- The most common availability pattern in Pucón falls within the 271-366 days range, representing 74.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pucón (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pucón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
322 listings
15.2% of total
2 Nights
689 listings
32.6% of total
3 Nights
297 listings
14% of total
4-6 Nights
229 listings
10.8% of total
7-29 Nights
41 listings
1.9% of total
30+ Nights
536 listings
25.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pucón is 2 Nights, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.4%) caters to monthly stays (30+ nights) in Pucón, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.6% of Pucón hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- A 2-night minimum appears standard (32.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pucón.
Pucón Airbnb Cancellation Policy Trends Analysis (2025)
Limited
17 listings
0.8% of total
Flexible
823 listings
38.7% of total
Moderate
674 listings
31.7% of total
Firm
498 listings
23.4% of total
Strict
116 listings
5.5% of total
Cancellation Policy Insights for Pucón
- The prevailing Airbnb cancellation policy trend in Pucón is Flexible, used by 38.7% of listings.
- The market strongly favors guest-friendly terms, with 70.4% of listings offering Flexible or Moderate policies. This suggests guests in Pucón may expect booking flexibility.
- Strict cancellation policies are quite rare (5.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.7% market standard in Pucón.
- Using a Strict policy might deter some guests, as only 5.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pucón.
Pucón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pucón
- The overall average booking lead time for vacation rentals in Pucón is 23 days.
- Guests book furthest in advance for stays during February (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Pucón.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Pucón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pucón (2025)
Amenity data is currently unavailable for Pucón.
Pucón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pucón
- The typical guest profile for Airbnb in Pucón consists of primarily domestic travelers (69%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 68.8% of guests.
- Key international markets include Chile (68.8%) and Argentina (8.2%).
- Top languages spoken are Spanish (48.5%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Concepción.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pucón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lácar Department | 11 | $1,221 | $108.01 | 43% |
| Municipio de San Martín de los Andes | 62 | $1,145 | $188.95 | 35% |
| Municipio de Villa La Angostura | 462 | $1,031 | $145.74 | 36% |
| Villa La Angostura | 79 | $952 | $193.66 | 40% |
| San Martín de los Andes | 874 | $820 | $111.23 | 39% |
| Villa Pehuenia | 20 | $778 | $113.47 | 35% |
| Candelaria | 13 | $688 | $107.76 | 41% |
| Municipio de Junín de los Andes | 31 | $686 | $144.01 | 41% |
| Curacautín | 329 | $664 | $148.79 | 25% |
| Puerto Octay | 104 | $647 | $120.41 | 31% |