Villarrica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Araucania Region, Chile
Is Airbnb profitable in Villarrica in 2025? Explore comprehensive Airbnb analytics for Villarrica, Araucania Region, Chile to uncover income potential. This 2025 STR market report for Villarrica, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,121 active listings.
Whether you're considering an Airbnb investment in Villarrica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villarrica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villarrica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villarrica (2025)
Understanding the monthly revenue variations for Airbnb listings in Villarrica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villarrica is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villarrica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,922+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,120 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $589 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $279, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villarrica
Villarrica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villarrica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villarrica:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villarrica
Average Daily Rate (ADR) Airbnb Trends in Villarrica (2025)
Effective short term rental pricing strategy in Villarrica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villarrica typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Villarrica
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Airbnb Seasonality Analysis & Trends in Villarrica (2025)
Peak Season (February, January, May)
- Revenue averages $1,371 per month
- Occupancy rates average 46.2%
- Daily rates average $102
Shoulder Season
- Revenue averages $823 per month
- Occupancy maintains around 27.3%
- Daily rates hold near $102
Low Season (August, October, November)
- Revenue drops to average $615 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $102
Seasonality Insights for Villarrica
- The Airbnb seasonality in Villarrica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villarrica's highest earning potential, with monthly revenues capable of climbing to $1,633, occupancy reaching a high of 60.5%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $571, occupancy could drop to 18.8%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villarrica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villarrica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villarrica (2025)
Exploring the top neighborhoods for short-term rentals in Villarrica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Villarrica | The heart of Villarrica with charming shops, cafes, and restaurants. Ideal for visitors who want to experience local culture and convenient access to amenities. | Plaza de Villarrica, Museo Histórico y Arqueológico, Catedral de Villarrica, Local markets, Restaurants and cafes |
| Lago Villarrica | Beautiful lakeside area offering stunning views and outdoor activities. Perfect for tourists looking for relaxation and adventure, especially in summer. | Lago Villarrica, Water sports, Fishing spots, Picnic areas, Scenic viewpoints |
| Parque Nacional Villarrica | A natural gem with hiking trails, volcanic landscapes, and rich biodiversity. Great for nature lovers and adventure seekers looking to explore the outdoors. | Hiking trails, Volcán Villarrica, Hot springs, Camping sites, Wildlife watching |
| Pucón | A nearby town, just a short drive from Villarrica, known for its vibrant tourism scene, adventure sports, and access to nature. Popular with tourists for its lively atmosphere. | Cascadas Rio Turbio, Termas Geométricas, Lake Caburga, Volcano tours, Restaurants and nightlife |
| Coñaripe | A quaint village close to thermal baths and natural reserves, perfect for relaxation and proximity to hot spring tourism. Attracts visitors seeking peace and wellness. | Termas de Coñaripe, Natural parks, Hiking trails, Rural tourism, Local food experiences |
| Puente Fuy | Famous for its beautiful landscapes and proximity to Huilo Huilo Biological Reserve. Ideal for nature enthusiasts and eco-tourism. | Huilo Huilo Biological Reserve, Lake Fuy, Scenic viewpoints, Wildlife excursions, Kayaking and nature tours |
| Chicauma | A small community near Villarica known for its peaceful surroundings and access to the lakes. Best for tourists looking for tranquility and rural experiences. | Lakeside spots, Nature walks, Local agriculture, Cultural experiences, Fishing opportunities |
| Cercanías a la playa | Areas close to beaches around Villarrica, providing tourists with access to water activities and scenic beach life, preferred during summer months. | Beaches, Water sports, Sunbathing spots, Beachfront restaurants, Scenic coastal views |
Understanding Airbnb License Requirements & STR Laws in Villarrica (2025)
While Villarrica, Araucania Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villarrica to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Villarrica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villarricabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gran Casa Con Vista al Volcán Villarrica
Entire Place • 6 bedrooms
Luxury family home in La Puntilla
Entire Place • 9 bedrooms
Cabaña Sendas del Volcán, tinaja, Pool table
Entire Place • 7 bedrooms
Great house with spectacular views
Entire Place • 6 bedrooms
Puntilla, 5 bedrooms, private beach and security
Entire Place • 5 bedrooms
House with spectacular views of the Villarrica Volcano
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villarrica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villarrica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AustralSuite | 4 | $111,224 | 16 | 1.23/5.0 |
| Bruno | 1 | $72,942 | 33 | 4.94/5.0 |
| Cabañas Hueney | 6 | $57,293 | 131 | 3.73/5.0 |
| Victor | 1 | $52,960 | 16 | 4.31/5.0 |
| Francisco | 1 | $52,123 | 6 | 5.00/5.0 |
| Germán | 5 | $52,071 | 204 | 4.84/5.0 |
| Cristián | 4 | $51,984 | 219 | 4.96/5.0 |
| Maria Magdalena | 1 | $51,915 | 7 | 5.00/5.0 |
| Daniela | 8 | $47,830 | 93 | 4.34/5.0 |
| Camila | 3 | $42,383 | 3 | 1.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villarrica.
Dive Deeper: Advanced Villarrica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villarrica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillarrica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villarrica
- The Villarrica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 1,121 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villarrica, Outdoor/Unique properties are the most common (39.1%), reflecting the local real estate landscape.
- Houses represent a significant 34.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 4.5%) offer potential for unique stay experiences.
Villarrica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villarrica
- The dominant room capacity in Villarrica is 2 bedrooms listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.2% of the active Airbnb listings in Villarrica, indicating a high concentration in these sizes.
- A significant 44.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villarrica.
Villarrica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villarrica
- The most common guest capacity trend in Villarrica vacation rentals is listings accommodating 4 guests (21.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Villarrica STR market, accounting for 40.9% of listings.
- 44.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villarrica.
- On average, properties in Villarrica are equipped to host 5.1 guests.
Villarrica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villarrica
- The most common availability pattern in Villarrica falls within the 271-366 days range, representing 80.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Villarrica (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villarrica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
214 listings
19.5% of total
2 Nights
348 listings
31.7% of total
3 Nights
207 listings
18.9% of total
4-6 Nights
139 listings
12.7% of total
7-29 Nights
37 listings
3.4% of total
30+ Nights
152 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Villarrica is 2 Nights, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Villarrica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.7% of Villarrica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.5% currently do.
- A 2-night minimum appears standard (31.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villarrica.
Villarrica Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
335 listings
41.1% of total
Moderate
256 listings
31.4% of total
Firm
89 listings
10.9% of total
Strict
136 listings
16.7% of total
Cancellation Policy Insights for Villarrica
- The prevailing Airbnb cancellation policy trend in Villarrica is Flexible, used by 41.1% of listings.
- The market strongly favors guest-friendly terms, with 72.5% of listings offering Flexible or Moderate policies. This suggests guests in Villarrica may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.1% market standard in Villarrica.
- Regularly review your cancellation policy against competitors and market demand shifts in Villarrica.
Villarrica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villarrica
- The overall average booking lead time for vacation rentals in Villarrica is 31 days.
- Guests book furthest in advance for stays during February (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Villarrica.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Villarrica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villarrica (2025)
Amenity Prevalence
Amenity Insights for Villarrica
- Essential amenities in Villarrica that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villarrica: Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villarrica to stay competitive.
Villarrica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villarrica
- The typical guest profile for Airbnb in Villarrica consists of primarily domestic travelers (83%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 82.8% of guests.
- Key international markets include Chile (82.8%) and Argentina (5.3%).
- Top languages spoken are Spanish (57.3%) followed by English (29.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Concepción.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villarrica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lácar Department | 10 | $1,569 | $120.81 | 44% |
| Municipio de San Martín de los Andes | 60 | $1,434 | $241.04 | 35% |
| San Martin de los Andes | 31 | $1,129 | $191.82 | 34% |
| Municipio de Villa La Angostura | 506 | $1,007 | $139.03 | 36% |
| Candelaria | 11 | $940 | $130.01 | 39% |
| San Martín de los Andes | 778 | $875 | $114.59 | 39% |
| Villa Pehuenia | 17 | $854 | $105.75 | 35% |
| Curacautín | 325 | $803 | $151.01 | 28% |
| Puerto Octay | 93 | $698 | $114.90 | 31% |
| Pucon | 43 | $644 | $110.35 | 33% |