La Serena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Coquimbo Region, Chile
Is Airbnb profitable in La Serena in 2025? Explore comprehensive Airbnb analytics for La Serena, Coquimbo Region, Chile to uncover income potential. This 2025 STR market report for La Serena, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,953 active listings.
Whether you're considering an Airbnb investment in La Serena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Serena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Serena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Serena (2025)
Understanding the monthly revenue variations for Airbnb listings in La Serena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Serena is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Serena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,663+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,134 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $333, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Serena
La Serena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Serena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Serena:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Serena
Average Daily Rate (ADR) Airbnb Trends in La Serena (2025)
Effective short term rental pricing strategy in La Serena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Serena typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $116+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in La Serena
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Airbnb Seasonality Analysis & Trends in La Serena (2025)
Peak Season (January, February, April)
- Revenue averages $1,354 per month
- Occupancy rates average 54.6%
- Daily rates average $80
Shoulder Season
- Revenue averages $728 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $78
Low Season (August, October, November)
- Revenue drops to average $465 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $78
Seasonality Insights for La Serena
- The Airbnb seasonality in La Serena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Serena's highest earning potential, with monthly revenues capable of climbing to $1,681, occupancy reaching a high of 68.1%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $435, occupancy could drop to 25.1%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Serena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Serena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Serena (2025)
Exploring the top neighborhoods for short-term rentals in La Serena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Serena Centro | The vibrant heart of La Serena, offering shops, restaurants, and cultural attractions. It's desirable for tourists who want to experience the city's history and urban life. | Plaza de Armas, La Serena Cathedral, Faro Monumental, Museo Arqueológico, Costanera de La Serena |
| La Serena Beach | Renowned for its beautiful beaches, making it perfect for vacationers looking for leisure and coastal activities. Great for families and beach enthusiasts. | Playa La Serena, Playa El Faro, Avenida del Mar, paddleboarding, fishing spots |
| Cruz del Tercer Milenio | A landmark in La Serena with stunning views and family-friendly attractions. Its proximity to the beach and parks makes it appealing to tourists. | Cruz del Tercer Milenio, Japanese Garden, Parque Pedro de Valdivia, Cerro Grande |
| Coquimbo | Close to La Serena, offering a unique maritime vibe with historic attractions. Good for tourists looking for a different experience yet close to the city. | Cruz del Tercer Milenio, Faro de La Serena, Plaza de Coquimbo, La Herradura Beach |
| Elqui Valley | Famous for wine and pisco production, along with beautiful landscapes. Attracts tourists interested in nature, wine tours, and stargazing. | Pisco Distilleries, Observatories, Vicuña, Nature Trails, Local Markets |
| Valle del Elqui | Known for its serene environment and picturesque views, it's a quiet escape for those looking to relax, enjoy nature, and sample local products. | Nature Parks, Hiking Trails, Cultural Experiences, Astronomical Tours |
| La Florida | A growing residential area with easy access to the central city's amenities. Attractive for budget travelers looking for affordable accommodations. | Shopping Malls, Local Restaurants, Public Parks, Transportation Hubs |
| Andacollo | A small town with rich traditions and a famous sanctuary. Perfect for tourists wanting to explore cultural and historical experiences outside La Serena. | Sanctuary of Andacollo, Local Crafts, Cultural Events, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in La Serena (2025)
While La Serena, Coquimbo Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Serena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in La Serena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Serenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Valle Hermoso de AquaSerenza, Valle del Elqui
Entire Place • 4 bedrooms
Casa Mirador, great city and ocean view
Entire Place • 4 bedrooms
Comfortable cabin in Valle del Elqui
Entire Place • 2 bedrooms
Apt 7 people on the sea
Entire Place • 4 bedrooms
"Laguna del Mar" apartment La Serena
Entire Place • 4 bedrooms
Oceanfront apartment, spacious and comfortable
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Serena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Serena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elqui Advisers | 33 | $154,255 | 247 | 3.99/5.0 |
| Yanitza | 11 | $77,843 | 267 | 4.84/5.0 |
| Víctor | 1 | $64,706 | 27 | 4.96/5.0 |
| Juanito | 6 | $63,621 | 118 | 3.14/5.0 |
| Nicole | 1 | $61,529 | 8 | 5.00/5.0 |
| Cristian | 7 | $60,212 | 140 | 4.76/5.0 |
| Patricia | 8 | $48,025 | 9 | 0.63/5.0 |
| Antonio | 2 | $38,891 | 138 | 4.86/5.0 |
| Katherine | 2 | $38,472 | 147 | 4.96/5.0 |
| Daisy | 8 | $36,740 | 124 | 3.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Serena.
Dive Deeper: Advanced La Serena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Serena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Serena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Serena
- The La Serena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 1,953 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Serena, Apartment/Condo properties are the most common (84.1%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 5.4%) offer potential for unique stay experiences.
La Serena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Serena
- The dominant room capacity in La Serena is 2 bedrooms listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 79.2% of the active Airbnb listings in La Serena, indicating a high concentration in these sizes.
- A significant 35.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Serena.
La Serena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Serena
- The most common guest capacity trend in La Serena vacation rentals is listings accommodating 4 guests (30.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the La Serena STR market, accounting for 57.8% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Serena.
- On average, properties in La Serena are equipped to host 4.6 guests.
La Serena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Serena
- The most common availability pattern in La Serena falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in La Serena (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Serena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
247 listings
13.2% of total
2 Nights
583 listings
31.2% of total
3 Nights
390 listings
20.9% of total
4-6 Nights
269 listings
14.4% of total
7-29 Nights
41 listings
2.2% of total
30+ Nights
337 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in La Serena is 2 Nights, adopted by 31.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in La Serena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.2% of La Serena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- A 2-night minimum appears standard (31.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Serena.
La Serena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
614 listings
39.2% of total
Moderate
518 listings
33.1% of total
Firm
172 listings
11% of total
Strict
262 listings
16.7% of total
Cancellation Policy Insights for La Serena
- The prevailing Airbnb cancellation policy trend in La Serena is Flexible, used by 39.2% of listings.
- The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in La Serena may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.2% market standard in La Serena.
- Regularly review your cancellation policy against competitors and market demand shifts in La Serena.
La Serena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Serena
- The overall average booking lead time for vacation rentals in La Serena is 33 days.
- Guests book furthest in advance for stays during November (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in La Serena.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these La Serena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Serena (2025)
Amenity Prevalence
Amenity Insights for La Serena
- Essential amenities in La Serena that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in La Serena.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Serena: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Serena to stay competitive.
La Serena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Serena
- The typical guest profile for Airbnb in La Serena consists of primarily domestic travelers (81%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 81.2% of guests.
- Key international markets include Chile (81.2%) and Argentina (9%).
- Top languages spoken are Spanish (58.7%) followed by English (29%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Copiapó.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Serena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.