Frutillar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Los Lagos Region, Chile

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Frutillar in 2025? Explore comprehensive Airbnb analytics for Frutillar, Los Lagos Region, Chile to uncover income potential. This 2025 STR market report for Frutillar, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 214 active listings.

Whether you're considering an Airbnb investment in Frutillar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Frutillar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Frutillar Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$103
The average rental revenue earned for an occupied room per day in Frutillar.
Occupancy Rate(?)
33.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,870
Typical annual income for an Airbnb listing in Frutillar. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.6%
Strong growth (18.6%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Frutillar.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Frutillar.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
214
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Frutillar (2025)

Understanding the monthly revenue variations for Airbnb listings in Frutillar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Frutillar is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Frutillar across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,434+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,595 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $881 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Frutillar

Frutillar Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Frutillar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Frutillar:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Frutillar

Average Daily Rate (ADR) Airbnb Trends in Frutillar (2025)

Effective short term rental pricing strategy in Frutillar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Frutillar typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
  • Typical properties (Median) charge around $82 per night.
  • Entry-level properties (Bottom 25%) earn around $56 per night.

Average Daily Rate (ADR) Trend by Month in Frutillar

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Airbnb Seasonality Analysis & Trends in Frutillar (2025)

Peak Season (February, January, May)
  • Revenue averages $1,664 per month
  • Occupancy rates average 49.4%
  • Daily rates average $110
Shoulder Season
  • Revenue averages $1,146 per month
  • Occupancy maintains around 30.1%
  • Daily rates hold near $104
Low Season (August, September, October)
  • Revenue drops to average $836 per month
  • Occupancy decreases to average 25.3%
  • Daily rates adjust to average $101

Seasonality Insights for Frutillar

  • The Airbnb seasonality in Frutillar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Frutillar's highest earning potential, with monthly revenues capable of climbing to $1,958, occupancy reaching a high of 63.1%, and ADRs peaking at $114.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $794, occupancy could drop to 22.3%, and ADRs may adjust down to $100.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Frutillar.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Frutillar seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Frutillar (2025)

Exploring the top neighborhoods for short-term rentals in Frutillar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Frutillar Bajo
Charming waterfront area known for its beautiful views of Lake Llanquihue and direct access to the lake's beach. Perfect for families and tourists looking to relax by the water and enjoy water sports activities.
Lake Llanquihue, Teatro del Lago, Frutillar German Colonial Museum, Frutillar Beach, Costanera, Frutillar Artisan Market
Frutillar Alto
Higher elevation area offering stunning panoramic views of the lake and volcanoes. It's popular for its quieter, residential vibe while still being close to the main attractions, ideal for retreat-style accommodations.
Mirador Frutillar, Cerro La Vanera, Cultural Center Frutillar, Local coffee shops, Scenic viewpoints
Plaza de Frutillar
The central square surrounded by local shops, restaurants, and cultural amenities. Great for attracting guests who want to be in the heart of the town's activities and events.
Plaza de Frutillar, Restaurants and cafes, Local shops, Events and festivals, Central Market
Costanera de Frutillar
Scenic boardwalk along the lakeside perfect for outdoor lovers; attracts guests who enjoy walking, biking, and enjoying nature, with plenty of spots for picnics and relaxation.
Costanera Boardwalk, Biking trails, Picnic areas, Lake view spots
Teatro del Lago Area
Cultural and artistic center that hosts musical performances and events throughout the year. Attracts tourists interested in culture and the arts, making it a prime location for unique Airbnb stays.
Teatro del Lago, Cultural events, Art exhibits
Llanquihue Region
The surrounding region offers a variety of outdoor activities, natural parks, and stunning landscapes. It's perfect for adventure seekers and nature lovers looking for a longer stay.
Vicente Pérez Rosales National Park, Osorno Volcano, Petrohué Falls, Outdoor activities
German Colonial Area
This area features traditional German architecture, reflecting the town's history. It's popular among tourists interested in cultural heritage, making it a desirable place for themed accommodations.
German Colonial Museum, Historic buildings, Local gourmet food spots, Craft beer breweries
Rural Frutillar
The rural surroundings of Frutillar offer tranquility and natural beauty, ideal for eco-tourism and retreats. Hosts can attract guests seeking peace and nature away from the urban hustle.
Countryside hikes, Farm tours, Natural reserves

Understanding Airbnb License Requirements & STR Laws in Frutillar (2025)

While Frutillar, Los Lagos Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Frutillar to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Frutillar (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Frutillarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful home, with access to the lake

Beautiful home, with access to the lake

Entire Place • 5 bedrooms

$72,853
Revenue
69.2%
Occupancy
$341.76
Daily Rate
Casa Familiar Frutillar, Lake Llanquihue Front

Casa Familiar Frutillar, Lake Llanquihue Front

Entire Place • 4 bedrooms

$42,248
Revenue
81.0%
Occupancy
$204.44
Daily Rate
Ciprés Ecolodge & Spa | Oak Cabin (C3)

Ciprés Ecolodge & Spa | Oak Cabin (C3)

Entire Place • 3 bedrooms

$34,534
Revenue
31.6%
Occupancy
$200.52
Daily Rate
Nice house with hot tub

Nice house with hot tub

Entire Place • 4 bedrooms

$32,444
Revenue
45.5%
Occupancy
$188.92
Daily Rate
Ciprés Ecolodge & Spa | Laurel Cabin (C2)

Ciprés Ecolodge & Spa | Laurel Cabin (C2)

Entire Place • 3 bedrooms

$32,140
Revenue
32.3%
Occupancy
$203.38
Daily Rate
Spectacular lake view

Spectacular lake view

Entire Place • 5 bedrooms

$30,392
Revenue
72.7%
Occupancy
$259.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Frutillar (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Frutillar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Hotel18$146,45940.24/5.0
Claudio5$111,555273.87/5.0
Pao4$74,3651724.90/5.0
Felipe1$72,85375.00/5.0
Angela4$68,1411484.99/5.0
Marisol1$42,248214.90/5.0
Claro De Luna3$38,858163.07/5.0
Angelica6$37,841143.28/5.0
Julieta1$32,44464.67/5.0
Manuela2$32,256884.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Frutillar.

Dive Deeper: Advanced Frutillar STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Frutillar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Frutillar Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Frutillar

  • The Frutillar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.5% of the 214 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Frutillar, House properties are the most common (39.3%), reflecting the local real estate landscape.
  • Houses represent a significant 39.3% portion, catering likely to families or larger groups.
  • The presence of 12.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 3.7%) offer potential for unique stay experiences.

Frutillar Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Frutillar

  • The dominant room capacity in Frutillar is 2 bedrooms listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 62.1% of the active Airbnb listings in Frutillar, indicating a high concentration in these sizes.
  • A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Frutillar.

Frutillar Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Frutillar

  • The most common guest capacity trend in Frutillar vacation rentals is listings accommodating 5 guests (22.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 4 guests dominate the Frutillar STR market, accounting for 41.6% of listings.
  • 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Frutillar.
  • On average, properties in Frutillar are equipped to host 4.4 guests.

Frutillar Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Frutillar

  • The most common availability pattern in Frutillar falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Frutillar (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Frutillar Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.2%)

1 Night

59 listings

28.2% of total

2 Nights (34%)

2 Nights

71 listings

34% of total

3 Nights (11.5%)

3 Nights

24 listings

11.5% of total

4-6 Nights (7.7%)

4-6 Nights

16 listings

7.7% of total

7-29 Nights (1.9%)

7-29 Nights

4 listings

1.9% of total

30+ Nights (16.7%)

30+ Nights

35 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Frutillar is 2 Nights, adopted by 34% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (62.2%) of the Frutillar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in Frutillar, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 34% of Frutillar hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Frutillar.

Frutillar Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (31.3%)

Flexible

50 listings

31.3% of total

Moderate (31.3%)

Moderate

50 listings

31.3% of total

Firm (23.1%)

Firm

37 listings

23.1% of total

Strict (14.4%)

Strict

23 listings

14.4% of total

Cancellation Policy Insights for Frutillar

  • The prevailing Airbnb cancellation policy trend in Frutillar is Flexible, used by 31.3% of listings.
  • There's a relatively balanced mix between guest-friendly (62.6%) and stricter (37.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 31.3% market standard in Frutillar.
  • Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Frutillar.

Frutillar STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Frutillar

  • The overall average booking lead time for vacation rentals in Frutillar is 33 days.
  • Guests book furthest in advance for stays during November (average 57 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (42 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Frutillar.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Frutillar averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Frutillar (2025)

Amenity Prevalence

Amenity Insights for Frutillar

  • Essential amenities in Frutillar that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Frutillar: Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Frutillar to stay competitive.

Frutillar Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Frutillar

  • The typical guest profile for Airbnb in Frutillar consists of primarily domestic travelers (74%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 73.5% of guests.
  • Key international markets include Chile (73.5%) and Argentina (6.1%).
  • Top languages spoken are Spanish (51.3%) followed by English (32.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Santiago and Concepción.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Frutillar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Puerto Varas1,023$803$99.6738%
Puerto Octay93$698$114.9031%
Llanquihue77$610$90.7136%
Cochamó99$550$89.6531%
Río Bueno33$531$71.0434%
Puyehue69$505$100.5830%
Lago Ranco115$485$100.7533%
Futrono143$471$112.4730%
San Juan de la Costa27$412$73.3934%
Quemchi25$410$79.7926%

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