Puerto Varas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Los Lagos Region, Chile
Is Airbnb profitable in Puerto Varas in 2025? Explore comprehensive Airbnb analytics for Puerto Varas, Los Lagos Region, Chile to uncover income potential. This 2025 STR market report for Puerto Varas, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,023 active listings.
Whether you're considering an Airbnb investment in Puerto Varas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto Varas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puerto Varas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puerto Varas (2025)
Understanding the monthly revenue variations for Airbnb listings in Puerto Varas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto Varas is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto Varas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,547+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,698 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $965 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto Varas
Puerto Varas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puerto Varas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto Varas:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto Varas
Average Daily Rate (ADR) Airbnb Trends in Puerto Varas (2025)
Effective short term rental pricing strategy in Puerto Varas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto Varas typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Puerto Varas
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Airbnb Seasonality Analysis & Trends in Puerto Varas (2025)
Peak Season (February, January, May)
- Revenue averages $1,788 per month
- Occupancy rates average 52.9%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,198 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $103
Low Season (July, August, October)
- Revenue drops to average $891 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $104
Seasonality Insights for Puerto Varas
- The Airbnb seasonality in Puerto Varas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puerto Varas's highest earning potential, with monthly revenues capable of climbing to $2,071, occupancy reaching a high of 67.1%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $844, occupancy could drop to 29.9%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto Varas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puerto Varas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puerto Varas (2025)
Exploring the top neighborhoods for short-term rentals in Puerto Varas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Puerto Varas City Center | The heart of Puerto Varas, known for its charming architecture and access to local cafes and restaurants. It's a prime location for tourists looking to explore the city and its vibrant culture. | Lake Llanquihue, Iglesia del Sagrado Corazón de Jesús, Museo Pablo Fierro, Costanera de Puerto Varas, Parque Philippi |
| Llanquihue Lake | Stunning views and proximity to various water activities, this area attracts tourists looking for outdoor experiences and relaxation by the lake. | Water sports, Beach activities, Scenic viewpoints, Lakefront trails, Fishing spots |
| Ensenada | Just a short drive from Puerto Varas, Ensenada offers a quieter, more serene atmosphere with access to nature and outdoor activities such as hiking and fishing. | Osorno Volcano, Cascadas de Río Petrohué, Puyehue National Park, Río Petrohué, Lago Todos los Santos |
| Río Petrohué | Known for its breathtaking waterfalls and natural beauty, this area is perfect for outdoor enthusiasts and those looking to experience Chile's stunning landscapes. | Cascada de los Saltos del Río Petrohué, Nearby hiking trails, Birdwatching, Scenic drives, Photography spots |
| Cerro Campanario | Famous for its panoramic views of the surrounding lakes and mountains, Cerro Campanario attracts tourists looking for hiking and natural beauty. | Cerro Campanario viewpoint, Cable car, Walking trails, Scenic photography locations, Picnic areas |
| Frutillar | A nearby town renowned for its German heritage and picturesque lakeside setting. It's ideal for those seeking a cultural experience and beautiful scenery. | Teatro del Lago, Frutillar Beach, Museo Colonial Alemán, Lago Llanquihue views, Cultural festivals |
| Vicente Pérez Rosales National Park | Offers incredible outdoor activities, including hiking, and stunning nature. It's popular for eco-tourism and adventure lovers. | Puerto Blest, Cascada La Virgen, Lago Todos los Santos, Hiking trails, Wildlife observation |
| Las Cascadas | A hidden gem known for its waterfalls and lush landscapes, this area appeals to nature lovers looking for tranquility and stunning scenery. | Cascadas de las Cascadas, Nature trails, Picnic areas, Photography opportunities, Wildflower viewing |
Understanding Airbnb License Requirements & STR Laws in Puerto Varas (2025)
While Puerto Varas, Los Lagos Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto Varas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Puerto Varas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto Varasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oven Cabins #4 (7 people)
Entire Place • 3 bedrooms
Stunning House with Lake View & Volcanoes
Entire Place • 10 bedrooms
Relax and enjoy the magic of the South
Entire Place • 5 bedrooms
Cala Melí - Boutique Beachfront Cabin (6 guests)
Entire Place • 3 bedrooms
Magnificent new house in condominium, lake access
Entire Place • 5 bedrooms
Casona con Piscina, Cinema, Hot-tub and Natural Park
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puerto Varas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto Varas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hom | 34 | $677,711 | 1172 | 4.66/5.0 |
| Joanna | 13 | $295,182 | 562 | 4.94/5.0 |
| Pamela | 6 | $235,320 | 561 | 4.97/5.0 |
| Bianca | 5 | $198,983 | 215 | 4.97/5.0 |
| Cristian | 13 | $178,984 | 160 | 4.03/5.0 |
| Sam | 3 | $157,598 | 58 | 4.92/5.0 |
| Mariela Rosana | 7 | $151,250 | 586 | 4.98/5.0 |
| Pauline | 2 | $110,258 | 32 | 4.91/5.0 |
| Sofia | 4 | $95,103 | 114 | 4.98/5.0 |
| Alexis | 4 | $85,640 | 247 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto Varas.
Dive Deeper: Advanced Puerto Varas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto Varas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto Varas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto Varas
- The Puerto Varas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 1,023 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto Varas, House properties are the most common (35.7%), reflecting the local real estate landscape.
- Houses represent a significant 35.7% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 2.9%) offer potential for unique stay experiences.
Puerto Varas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto Varas
- The dominant room capacity in Puerto Varas is 2 bedrooms listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Puerto Varas, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puerto Varas.
Puerto Varas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto Varas
- The most common guest capacity trend in Puerto Varas vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Puerto Varas STR market, accounting for 45.0% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto Varas.
- On average, properties in Puerto Varas are equipped to host 4.3 guests.
Puerto Varas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto Varas
- The most common availability pattern in Puerto Varas falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Puerto Varas (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puerto Varas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
245 listings
24.7% of total
2 Nights
369 listings
37.3% of total
3 Nights
93 listings
9.4% of total
4-6 Nights
77 listings
7.8% of total
7-29 Nights
17 listings
1.7% of total
30+ Nights
189 listings
19.1% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto Varas is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.0%) of the Puerto Varas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.1%) caters to monthly stays (30+ nights) in Puerto Varas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Puerto Varas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto Varas.
Puerto Varas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
346 listings
40.2% of total
Moderate
315 listings
36.6% of total
Firm
96 listings
11.2% of total
Strict
103 listings
12% of total
Cancellation Policy Insights for Puerto Varas
- The prevailing Airbnb cancellation policy trend in Puerto Varas is Flexible, used by 40.2% of listings.
- The market strongly favors guest-friendly terms, with 76.8% of listings offering Flexible or Moderate policies. This suggests guests in Puerto Varas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.2% market standard in Puerto Varas.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto Varas.
Puerto Varas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto Varas
- The overall average booking lead time for vacation rentals in Puerto Varas is 32 days.
- Guests book furthest in advance for stays during February (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Puerto Varas.
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Puerto Varas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puerto Varas (2025)
Amenity Prevalence
Amenity Insights for Puerto Varas
- Popular amenities like Kitchen, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto Varas to stay competitive.
Puerto Varas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puerto Varas
- The typical guest profile for Airbnb in Puerto Varas consists of a mix of domestic (64%) and international guests, often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 63.9% of guests.
- Key international markets include Chile (63.9%) and Argentina (7.8%).
- Top languages spoken are Spanish (46.4%) followed by English (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Concepción.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puerto Varas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lácar Department | 10 | $1,569 | $120.81 | 44% |
| Municipio de San Martín de los Andes | 60 | $1,434 | $241.04 | 35% |
| San Martin de los Andes | 31 | $1,129 | $191.82 | 34% |
| San Carlos de Bariloche | 3,968 | $1,090 | $121.95 | 44% |
| Municipio de Villa La Angostura | 506 | $1,007 | $139.03 | 36% |
| San Martín de los Andes | 778 | $875 | $114.59 | 39% |
| Puerto Octay | 93 | $698 | $114.90 | 31% |
| Frutillar | 214 | $656 | $102.98 | 34% |
| Llanquihue | 77 | $610 | $90.71 | 36% |
| Municipio de Junín de los Andes | 29 | $560 | $140.42 | 38% |