Viña del Mar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valparaiso Region, Chile
Is Airbnb profitable in Viña del Mar in 2025? Explore comprehensive Airbnb analytics for Viña del Mar, Valparaiso Region, Chile to uncover income potential. This 2025 STR market report for Viña del Mar, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,476 active listings.
Whether you're considering an Airbnb investment in Viña del Mar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viña del Mar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viña del Mar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viña del Mar (2025)
Understanding the monthly revenue variations for Airbnb listings in Viña del Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viña del Mar is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viña del Mar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,165+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,472 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $829 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $367, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viña del Mar
Viña del Mar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viña del Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viña del Mar:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viña del Mar
Average Daily Rate (ADR) Airbnb Trends in Viña del Mar (2025)
Effective short term rental pricing strategy in Viña del Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viña del Mar typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Viña del Mar
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Airbnb Seasonality Analysis & Trends in Viña del Mar (2025)
Peak Season (January, February, April)
- Revenue averages $1,529 per month
- Occupancy rates average 52.3%
- Daily rates average $88
Shoulder Season
- Revenue averages $991 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $86
Low Season (July, August, October)
- Revenue drops to average $717 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $87
Seasonality Insights for Viña del Mar
- The Airbnb seasonality in Viña del Mar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viña del Mar's highest earning potential, with monthly revenues capable of climbing to $1,779, occupancy reaching a high of 65.4%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $667, occupancy could drop to 28.6%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viña del Mar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viña del Mar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viña del Mar (2025)
Exploring the top neighborhoods for short-term rentals in Viña del Mar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Reñaca | Popular beach area known for its golden sands and vibrant nightlife. Attracts families and young people looking for a lively beach experience, making it an excellent spot for Airbnb hosts. | Reñaca Beach, Coastal Promenade, Restaurants and bars, Water sports activities, Artisan market |
| Viña del Mar City Center | The bustling heart of Viña del Mar, filled with shopping, dining, and cultural attractions. Ideal for tourists who want to experience the city's urban vibe and proximity to landmarks. | Flower Clock, Viña del Mar Casino, Palace Brunet, Pablo Neruda's House, Parks and gardens |
| Valparaiso Historic Quarter | UNESCO World Heritage Site known for its colorful houses and bohemian atmosphere. Attracts travelers interested in culture, history, and unique architecture. | Cerro Alegre, Cerro Concepción, Valparaiso's Funiculars, Street Art, Pablo Neruda's La Sebastiana |
| Quinta Vergara | Famous for the International Song Festival and beautiful parks. Hosts a mix of tourists and locals, making it a prime location for short-term rentals. | Quinta Vergara Park, International Song Festival Venue, O'Higgins Avenue, Cultural events, Music concerts |
| Los Marineros | A quieter seaside area known for its beaches and family-friendly atmosphere. Appeals to families seeking a relaxing beach vacation, making it a popular choice for Airbnb. | Los Marineros Beach, Cafes and restaurants, Playgrounds, Water activities, Scenic views |
| El Encanto | A serene neighborhood with stunning ocean views and proximity to nature. Ideal for guests looking for a peaceful retreat close to the beach. | El Encanto Beach, Nature trails, Scenic lookout points, Quiet residential area, Beachfront access |
| Sausalito | An up-and-coming area with great dining options and a laid-back vibe. Attracts young travelers and food enthusiasts. | Sausalito Lagoon, Cafes and eateries, Cultural events, Local markets, Scenic parks |
| Las Salinas | Known for its beautiful beach and luxurious waterfront properties. Great for high-end travelers looking for a premium Airbnb experience. | Las Salinas Beach, Luxury beachfront hotels, Water sports, Sunbathing, Dining with a view |
Understanding Airbnb License Requirements & STR Laws in Viña del Mar (2025)
While Viña del Mar, Valparaiso Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viña del Mar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Viña del Mar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viña del Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1607 parking lot center vineyard
Entire Place • 1 bedroom
center vineyard with parking 30522
Entire Place • 1 bedroom
Beachfront mansion! A Luxury!
Entire Place • 4 bedrooms
Casa Miramar Reñaca
Entire Place • 6 bedrooms
Depto Reñaca: First line with ocean views.
Entire Place • 3 bedrooms
Departamento Viña del Mar.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viña del Mar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viña del Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda | 15 | $376,362 | 2255 | 4.56/5.0 |
| Redibuk | 34 | $371,054 | 508 | 3.82/5.0 |
| Valentina | 9 | $178,452 | 251 | 4.93/5.0 |
| Gers | 14 | $135,270 | 1966 | 4.65/5.0 |
| HappyHost | 9 | $120,759 | 143 | 3.54/5.0 |
| Carolina Andrea | 19 | $102,894 | 102 | 2.97/5.0 |
| Inmobiliaria | 4 | $87,654 | 133 | 4.85/5.0 |
| Aloja Fácil | 6 | $87,290 | 513 | 4.74/5.0 |
| Ornella | 5 | $83,640 | 1527 | 4.87/5.0 |
| Maximo | 1 | $81,078 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viña del Mar.
Dive Deeper: Advanced Viña del Mar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viña del Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViña del Mar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viña del Mar
- The Viña del Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 2,476 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viña del Mar, Apartment/Condo properties are the most common (85.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.1%) offer potential for unique stay experiences.
Viña del Mar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viña del Mar
- The dominant room capacity in Viña del Mar is 2 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.3% of the active Airbnb listings in Viña del Mar, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viña del Mar.
Viña del Mar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viña del Mar
- The most common guest capacity trend in Viña del Mar vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Viña del Mar STR market, accounting for 46.9% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viña del Mar.
- On average, properties in Viña del Mar are equipped to host 4.0 guests.
Viña del Mar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viña del Mar
- The most common availability pattern in Viña del Mar falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Viña del Mar (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viña del Mar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
420 listings
18.1% of total
2 Nights
849 listings
36.6% of total
3 Nights
301 listings
13% of total
4-6 Nights
200 listings
8.6% of total
7-29 Nights
50 listings
2.2% of total
30+ Nights
501 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Viña del Mar is 2 Nights, adopted by 36.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Viña del Mar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.6% of Viña del Mar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.1% currently do.
- A 2-night minimum appears standard (36.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viña del Mar.
Viña del Mar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0% of total
Super Strict 60 Days
1 listings
0% of total
Flexible
727 listings
35.3% of total
Moderate
777 listings
37.8% of total
Firm
211 listings
10.3% of total
Strict
341 listings
16.6% of total
Cancellation Policy Insights for Viña del Mar
- The prevailing Airbnb cancellation policy trend in Viña del Mar is Moderate, used by 37.8% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in Viña del Mar may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.8% market standard in Viña del Mar.
- Regularly review your cancellation policy against competitors and market demand shifts in Viña del Mar.
Viña del Mar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viña del Mar
- The overall average booking lead time for vacation rentals in Viña del Mar is 33 days.
- Guests book furthest in advance for stays during December (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (39 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Viña del Mar.
- Target marketing efforts for the Winter season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Viña del Mar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viña del Mar (2025)
Amenity Prevalence
Amenity Insights for Viña del Mar
- Essential amenities in Viña del Mar that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viña del Mar: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viña del Mar to stay competitive.
Viña del Mar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viña del Mar
- The typical guest profile for Airbnb in Viña del Mar consists of primarily domestic travelers (65%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.2% of guests.
- Key international markets include Chile (65.2%) and Argentina (19.1%).
- Top languages spoken are Spanish (54.4%) followed by English (32.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Mendoza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viña del Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo Barnechea | 453 | $1,954 | $339.43 | 43% |
| Canela | 61 | $1,705 | $228.72 | 30% |
| Zapallar | 510 | $1,485 | $245.53 | 30% |
| Casablanca | 192 | $1,400 | $167.49 | 34% |
| Peñaflor | 14 | $1,392 | $154.98 | 31% |
| Curacaví | 26 | $1,185 | $148.77 | 30% |
| Vitacura | 219 | $1,165 | $102.77 | 46% |
| Las Condes | 1,305 | $1,160 | $80.54 | 56% |
| Navidad | 593 | $1,094 | $137.60 | 30% |
| Santo Domingo | 221 | $1,078 | $177.71 | 29% |