Peñol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antioquia, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Peñol in 2025? Explore comprehensive Airbnb analytics for Peñol, Antioquia, Colombia to uncover income potential. This 2025 STR market report for Peñol, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 116 active listings.

Whether you're considering an Airbnb investment in Peñol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Peñol Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Peñol Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$176
The average rental revenue earned for an occupied room per day in Peñol.
Occupancy Rate(?)
24.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$13,874
Typical annual income for an Airbnb listing in Peñol. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.4%
Significant decrease (-15.4%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Peñol.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Peñol.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
116
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Peñol (2025)

Understanding the monthly revenue variations for Airbnb listings in Peñol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peñol is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peñol across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,657+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,270 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,208 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Peñol

Peñol Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Peñol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peñol:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Peñol

Average Daily Rate (ADR) Airbnb Trends in Peñol (2025)

Effective short term rental pricing strategy in Peñol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peñol typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
  • Typical properties (Median) charge around $123 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Peñol

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Airbnb Seasonality Analysis & Trends in Peñol (2025)

Peak Season (May, June, April)
  • Revenue averages $2,567 per month
  • Occupancy rates average 25.8%
  • Daily rates average $186
Shoulder Season
  • Revenue averages $1,480 per month
  • Occupancy maintains around 27.8%
  • Daily rates hold near $187
Low Season (February, July, September)
  • Revenue drops to average $1,137 per month
  • Occupancy decreases to average 23.7%
  • Daily rates adjust to average $184

Seasonality Insights for Peñol

  • The Airbnb seasonality in Peñol shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Peñol's highest earning potential, with monthly revenues capable of climbing to $2,667, occupancy reaching a high of 30.5%, and ADRs peaking at $199.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,083, occupancy could drop to 22.0%, and ADRs may adjust down to $181.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Peñol.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Peñol seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Peñol (2025)

Exploring the top neighborhoods for short-term rentals in Peñol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Piedra del Peñol
A historical site featuring a massive rock formation and stunning views of the surrounding lakes. It's a major attraction for tourists looking to experience nature and local culture.
Piedra del Peñol, Guatapé Lake, El Peñón, Botero's Sculpture, Nature trails, Kayaking and water sports
Guatapé
A picturesque town known for its colorful zócalos (bas-relief paintings) and beautiful lake scenery. It's popular among visitors for its vibrant atmosphere and water activities.
Guatapé Dam, Zocalos of Guatapé, Parque Principal, Boat tours, Relaxing by the lake, Local restaurants
El Peñol Town
A charming town with local culture and history, ideal for visitors looking for a more authentic Colombian experience away from the tourist crowds.
El Peñol Church, Local market, Cultural events, Traditional Colombian cuisine, Friendly locals, Cultural tours
Coffee farms
Region surrounding Peñol is rich in coffee culture, appealing to coffee enthusiasts and travelers seeking local agricultural experiences.
Coffee tours, Coffee tasting experiences, Scenic coffee landscapes, Educational farm visits, Local flavors, Nature hikes
Rio Claro
A natural reserve offering adventure tourism activities such as river rafting and caving. Perfect for thrill-seekers and nature lovers.
Rio Claro Nature Reserve, Adventure sports, Caving experiences, River rafting, Hiking trails, Bird watching
San Rafael
Known for its natural beauty, waterfalls, and outdoor activities. A great location for eco-tourism and nature retreats.
Cascadas de San Rafael, Nature trails, Scenic views, Ecotourism activities, Local flora and fauna, Photography spots
El Tablazo
A lakeside area popular for its stunning views and recreational activities, ideal for families and groups seeking relaxation and fun.
Lakeside parks, Water sports, Picnic areas, Scenic viewpoints, Fishing spots, Relaxing by the shore
Cerro de las Antenas
A viewpoint offering breathtaking panoramic views of the entire region, attracting photographers and tourists interested in scenic landscapes.
Panoramic views, Photography opportunities, Hiking trails, Nature observation, Sunset views, Quiet retreat

Understanding Airbnb License Requirements & STR Laws in Peñol (2025)

Yes, Peñol, Antioquia, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Peñol to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 70% licensed listings)

Top Performing Airbnb Properties in Peñol (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Peñolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Las Rocas Guatape

Las Rocas Guatape

Entire Place • 11 bedrooms

$113,554
Revenue
32.7%
Occupancy
$1038.78
Daily Rate
Private luxury Retreat Guatape

Private luxury Retreat Guatape

Entire Place • 3 bedrooms

$64,546
Revenue
56.9%
Occupancy
$309.78
Daily Rate
Casa Chevere! Hot Tub, Nature, Relax & Reset

Casa Chevere! Hot Tub, Nature, Relax & Reset

Entire Place • 4 bedrooms

$62,987
Revenue
43.6%
Occupancy
$295.64
Daily Rate
Lake view cabin for Groups !

Lake view cabin for Groups !

Entire Place • 2 bedrooms

$59,226
Revenue
60.7%
Occupancy
$248.10
Daily Rate
Lux Guatapé Lakeside Retreat: 2 Cabins & 2 Jacuzzi

Lux Guatapé Lakeside Retreat: 2 Cabins & 2 Jacuzzi

Entire Place • 6 bedrooms

$44,713
Revenue
33.0%
Occupancy
$394.88
Daily Rate
Luxury Hub Tub Room by Arvum

Luxury Hub Tub Room by Arvum

Private Room • 1 bedroom

$35,726
Revenue
29.0%
Occupancy
$208.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Peñol (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Peñol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Boato Hotel13$291,0431413.67/5.0
Ricardo6$155,157200.82/5.0
Domus6$97,966333.25/5.0
Fernando3$80,9041354.85/5.0
Claudia1$64,546844.93/5.0
Sergio1$62,9871034.88/5.0
Juan Felipe3$56,188293.33/5.0
Daniel6$55,904173.33/5.0
Andrea2$52,5651014.91/5.0
Juan Jose1$32,856365.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peñol.

Dive Deeper: Advanced Peñol STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peñol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Peñol Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Peñol

  • The Peñol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.6% of the 116 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Peñol, Outdoor/Unique properties are the most common (43.1%), reflecting the local real estate landscape.
  • Houses represent a significant 28.4% portion, catering likely to families or larger groups.
  • The presence of 14.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.

Peñol Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Peñol

  • The dominant room capacity in Peñol is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Peñol, indicating a high concentration in these sizes.
  • With over half the market (50.9%) consisting of studios or 1-bedroom units, Peñol is particularly well-suited for individuals or couples.
  • A significant 28.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Peñol.

Peñol Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Peñol

  • The most common guest capacity trend in Peñol vacation rentals is listings accommodating 2 guests (43.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Peñol STR market, accounting for 70.7% of listings.
  • A significant 43.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Peñol.
  • 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Peñol.
  • On average, properties in Peñol are equipped to host 4.5 guests.

Peñol Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Peñol

  • The most common availability pattern in Peñol falls within the 271-366 days range, representing 62.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Peñol (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Peñol Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (89.5%)

1 Night

94 listings

89.5% of total

2 Nights (3.8%)

2 Nights

4 listings

3.8% of total

30+ Nights (6.7%)

30+ Nights

7 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Peñol is 1 Night, adopted by 89.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.3%) of the Peñol Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 89.5% of Peñol hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peñol.

Peñol Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

2.5% of total

Flexible (51.9%)

Flexible

42 listings

51.9% of total

Moderate (21%)

Moderate

17 listings

21% of total

Firm (8.6%)

Firm

7 listings

8.6% of total

Strict (16%)

Strict

13 listings

16% of total

Cancellation Policy Insights for Peñol

  • The prevailing Airbnb cancellation policy trend in Peñol is Flexible, used by 51.9% of listings.
  • The market strongly favors guest-friendly terms, with 72.9% of listings offering Flexible or Moderate policies. This suggests guests in Peñol may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 51.9% market standard in Peñol.
  • Given the high prevalence of Flexible policies (51.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Peñol.

Peñol STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Peñol

  • The overall average booking lead time for vacation rentals in Peñol is 30 days.
  • Guests book furthest in advance for stays during August (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (35 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Peñol.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
  • Monitor your own booking lead times against these Peñol averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Peñol (2025)

Amenity Prevalence

Amenity Insights for Peñol

  • Essential amenities in Peñol that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Peñol: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Peñol to stay competitive.

Peñol Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Peñol

  • The typical guest profile for Airbnb in Peñol consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 49.1% of guests.
  • Key international markets include Colombia (49.1%) and United States (27.6%).
  • Top languages spoken are Spanish (47.4%) followed by English (38.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Peñol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Nicolás22$2,825$359.4430%
Córdoba22$2,123$253.9927%
Antioquia15$2,114$270.0528%
Cauca Viejo25$1,898$265.4226%
Sopetrán160$1,377$219.2523%
Copacabana86$1,364$215.7329%
La Peña10$1,299$163.1329%
Olaya17$1,281$199.1127%
El Tablazo21$1,219$134.9534%
El Peñol242$1,105$160.6525%

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