Serranias Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antioquia, Colombia
Is Airbnb profitable in Serranias in 2025? Explore comprehensive Airbnb analytics for Serranias, Antioquia, Colombia to uncover income potential. This 2025 STR market report for Serranias, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Serranias, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serranias Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serranias Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serranias (2025)
Understanding the monthly revenue variations for Airbnb listings in Serranias is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serranias is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serranias across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,730+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,008 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serranias
Serranias Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serranias STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serranias:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serranias
Average Daily Rate (ADR) Airbnb Trends in Serranias (2025)
Effective short term rental pricing strategy in Serranias involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serranias typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in Serranias
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Airbnb Seasonality Analysis & Trends in Serranias (2025)
Peak Season (July, September, August)
- Revenue averages $861 per month
- Occupancy rates average 30.3%
- Daily rates average $71
Shoulder Season
- Revenue averages $595 per month
- Occupancy maintains around 25.3%
- Daily rates hold near $67
Low Season (February, June, December)
- Revenue drops to average $498 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $67
Seasonality Insights for Serranias
- The Airbnb seasonality in Serranias shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serranias's highest earning potential, with monthly revenues capable of climbing to $923, occupancy reaching a high of 34.4%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $453, occupancy could drop to 20.0%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serranias.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serranias seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serranias (2025)
Exploring the top neighborhoods for short-term rentals in Serranias? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Guatapé | Famous for its stunning lake views and colorful buildings, Guatapé is a top destination for tourists seeking adventure and relaxation. Ideal for hosts looking to attract visitors interested in water sports, hiking, and local culture. | El Peñol Rock, Guatapé Lake, Pueblo de Zócalos, Guatapé Boardwalk, Water sports activities, Hiking trails in the area |
| Jardín | Known for its picturesque streets and vibrant flowers, Jardín offers a charming small-town experience filled with coffee culture. A favorite among travelers looking to escape the city and enjoy nature and tranquility. | Main Square, Coffee farms, Cerro de Cristo Rey, Jardín's beautiful churches, Local artisan shops, Hiking in the surrounding mountains |
| Santa Fe de Antioquia | A historical city with colonial architecture and rich cultural heritage, Santa Fe de Antioquia attracts visitors interested in history and relaxation by the river. It's a great spot for those seeking a peaceful getaway from the city's hustle. | Puente de Occidente, Santa Fe Cathedral, Cultural museums, Baleares park, Historical sites, Local cuisine |
| La Ceja | A growing destination close to Medellín, La Ceja is surrounded by beautiful nature and is becoming popular among urban dwellers looking for weekend escapes. It offers a more laid-back atmosphere with access to outdoor activities. | Cascada la Roca, La Ceja Main Park, Horseback riding, Nearby hiking trails, Local eateries |
| El Retiro | El Retiro is known for its coffee farms and beautiful landscapes. This serene town is perfect for travelers interested in agritourism and relaxing in nature, making it a prime location for Airbnb hosts. | Coffee tours, Mirador el Retiro, La Cuchilla viewpoint, Scenic countryside, Local artisan markets |
| Rionegro | As one of the main access points to the Medellín airport, Rionegro combines urban comforts with nature. It's an appealing location for short stays for travelers coming or going from Medellín. | Rionegro Cathedral, Pueblo Viejo, Nearby parks, Shopping centers, Local festivals |
| Apartadó | An important hub for commerce and transportation, Apartadó has a vibrant cultural scene and is a gateway to many natural parks, appealing to adventurous tourists looking for unique experiences. | Local markets, Cultural festivals, Proximity to national parks, Hiking opportunities, Riverside activities |
| San Carlos | Known for its adventurous outdoor activities, including rafting and hiking, San Carlos attracts thrill-seekers and nature lovers. A perfect spot for hosts catering to active travelers. | Cano Cristales river, Rafting tours, Hiking in nature reserves, Ecotourism opportunities, Local wildlife |
Understanding Airbnb License Requirements & STR Laws in Serranias (2025)
Yes, Serranias, Antioquia, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serranias to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Serranias (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serraniasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabaña Bourbon
Entire Place • 1 bedroom
Tabi Cabin
Entire Place • 1 bedroom
Cabin in coffee farm Garden - Antioquia.
Entire Place • 4 bedrooms
Beautiful and comfortable cabin in the middle of coffee plantations.
Entire Place • N/A
With private parking
Entire Place • 1 bedroom
With Parqueadero very close to the village
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serranias (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serranias based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 2 | $38,213 | 86 | 4.93/5.0 |
| Carolina | 1 | $14,155 | 73 | 4.95/5.0 |
| Julio Cesar | 4 | $6,621 | 55 | 4.90/5.0 |
| Amparo | 1 | $3,894 | 9 | 4.89/5.0 |
| Nathalia | 4 | $3,495 | 246 | 4.92/5.0 |
| Cabañas Filo De Oro | 4 | $3,325 | 26 | 4.79/5.0 |
| Liliana | 1 | $567 | 4 | 4.00/5.0 |
| Host #306970617 | 1 | $219 | 2 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serranias.
Dive Deeper: Advanced Serranias STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serranias. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerranias Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serranias
- The Serranias Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Serranias, Outdoor/Unique properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Serranias Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serranias
- The dominant room capacity in Serranias is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.2% of the active Airbnb listings in Serranias, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Serranias is particularly well-suited for individuals or couples.
Serranias Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serranias
- The most common guest capacity trend in Serranias vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 7 guests dominate the Serranias STR market, accounting for 55.6% of listings.
- 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serranias.
- On average, properties in Serranias are equipped to host 2.9 guests.
Serranias Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serranias
- The most common availability pattern in Serranias falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Serranias (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serranias Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Serranias is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Serranias Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Serranias hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serranias.
Serranias Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
33.3% of total
Moderate
6 listings
33.3% of total
Firm
5 listings
27.8% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Serranias
- The prevailing Airbnb cancellation policy trend in Serranias is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Serranias.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Serranias.
Serranias STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serranias
- The overall average booking lead time for vacation rentals in Serranias is 18 days.
- Guests book furthest in advance for stays during June (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (24 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Serranias.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Serranias averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serranias (2025)
Amenity Prevalence
Amenity Insights for Serranias
- Popular amenities like Free parking on premises, Wifi, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serranias to stay competitive.
Serranias Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serranias
- The typical guest profile for Airbnb in Serranias consists of a mix of domestic (38%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 38.2% of guests.
- Key international markets include Colombia (38.2%) and United States (30.3%).
- Top languages spoken are English (41.1%) followed by Spanish (36.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serranias Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 21 | $2,825 | $410.57 | 25% |
| San Nicolás | 26 | $2,366 | $401.36 | 28% |
| Cauca Viejo | 29 | $1,992 | $289.99 | 27% |
| Antioquia | 13 | $1,975 | $320.99 | 27% |
| Apulo | 95 | $1,687 | $273.35 | 24% |
| Córdoba | 25 | $1,497 | $282.94 | 24% |
| Anapoima | 289 | $1,435 | $274.56 | 25% |
| La Peña | 11 | $1,248 | $158.21 | 27% |
| Cundinamarca | 13 | $1,060 | $163.02 | 25% |
| Olaya | 20 | $1,041 | $208.12 | 21% |