Santa Verónica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Atlántico, Colombia
Is Airbnb profitable in Santa Verónica in 2025? Explore comprehensive Airbnb analytics for Santa Verónica, Atlántico, Colombia to uncover income potential. This 2025 STR market report for Santa Verónica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Santa Verónica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Verónica Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Verónica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Verónica (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Verónica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Verónica is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Verónica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,770+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,792 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $324, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Verónica
Santa Verónica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Verónica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Verónica:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Verónica
Average Daily Rate (ADR) Airbnb Trends in Santa Verónica (2025)
Effective short term rental pricing strategy in Santa Verónica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Verónica typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Santa Verónica
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Airbnb Seasonality Analysis & Trends in Santa Verónica (2025)
Peak Season (April, May, June)
- Revenue averages $2,217 per month
- Occupancy rates average 27.8%
- Daily rates average $158
Shoulder Season
- Revenue averages $1,158 per month
- Occupancy maintains around 21.2%
- Daily rates hold near $173
Low Season (February, September, October)
- Revenue drops to average $937 per month
- Occupancy decreases to average 18.9%
- Daily rates adjust to average $163
Seasonality Insights for Santa Verónica
- The Airbnb seasonality in Santa Verónica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Verónica's highest earning potential, with monthly revenues capable of climbing to $2,713, occupancy reaching a high of 31.4%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $918, occupancy could drop to 16.0%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Verónica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Verónica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Verónica (2025)
Exploring the top neighborhoods for short-term rentals in Santa Verónica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa de Santa Verónica | A stunning beach destination known for its white sands and warm Caribbean waters. Popular spot for tourists seeking relaxation and beach activities, appealing to vacationers looking for a tropical getaway. | Santa Verónica Beach, Kitesurfing spots, Beachfront restaurants, Local artisanal markets, Scenic sunset views |
| Laguna de los Cocos | A beautiful freshwater lagoon ideal for water sports and family outings. Attracts visitors interested in nature and recreation, who enjoy kayaking and fishing activities. | Kayaking, Fishing, Bird watching, Natural trails, Picnic areas |
| Cabo de la Vela | Known for its stunning landscapes and desert-like environment, Cabo de la Vela appeals to adventure-seekers and nature lovers, offering unique experiences away from urban areas. | Desert landscapes, Cultural experiences with local Wayuu people, Stargazing, Windsurfing, Cabo de la Vela beach |
| Puerto Velero | A vibrant coastal community with a mix of residential and tourist areas. Attracts visitors for its nightlife, restaurants, and recreational opportunities. | Puerto Velero Beach, Water sports activities, Dining options, Nightclubs, Local festivals |
| Barú | A picturesque island known for its biodiversity and beautiful beaches. Excellent for eco-tourism and attracting visitors looking for a serene environment. | Natural parks, Coral reefs, Eco-lodges, Wildlife tours, Relaxing beaches |
| Barranquilla | Though not in Santa Verónica, its proximity makes it an attractive option for Airbnb hosting, especially during the Carnival season when tourism peaks. | Barranquilla Carnival, Museum of the Caribbean, Bocas de Ceniza, Historical architecture, Local markets |
| Sabanagrande | A charming town with cultural significance and a growing number of attractions. Ideal for visitors interested in local traditions and experiences. | Cultural festivals, Traditional markets, Artisan crafts, Historical landmarks, Local cuisine |
| Soledad | A nearby urban center with a mix of residential and commercial spaces, attracting visitors for its amenities and convenient access to nearby Barranquilla. | Shopping centers, Cultural events, Religious sites, Public parks, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Santa Verónica (2025)
Yes, Santa Verónica, Atlántico, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Verónica to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Santa Verónica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Verónicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unforgettable ocean view, Santa Veronica, for 14
Entire Place • 4 bedrooms
LaCelia.SantaVerónica
Entire Place • 3 bedrooms
Casa Flor de Mar Beach House
Entire Place • 2 bedrooms
PUNTO4: Caribbean seafront Barranquilla/Cartagena!
Entire Place • 3 bedrooms
Beautiful beachfront cabin!
Entire Place • 5 bedrooms
Casita Madrigal
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Verónica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Verónica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ricardo | 1 | $48,047 | 16 | 5.00/5.0 |
| Edwin Jose | 1 | $28,069 | 10 | 4.80/5.0 |
| Juan | 1 | $21,973 | 23 | 5.00/5.0 |
| Bertha | 1 | $20,197 | 65 | 4.86/5.0 |
| Lorena | 1 | $19,799 | 9 | 4.33/5.0 |
| Nicolas | 3 | $16,291 | 6 | 1.67/5.0 |
| Aura | 1 | $15,679 | 4 | 4.50/5.0 |
| Host #52030090 | 1 | $14,481 | 1 | 0.00/5.0 |
| Alberto | 1 | $13,468 | 11 | 5.00/5.0 |
| Hugo | 3 | $13,070 | 37 | 3.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Verónica.
Dive Deeper: Advanced Santa Verónica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Verónica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Verónica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Verónica
- The Santa Verónica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Verónica, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.6%) offer potential for unique stay experiences.
Santa Verónica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Verónica
- The dominant room capacity in Santa Verónica is 4 bedrooms listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Santa Verónica, indicating a high concentration in these sizes.
- A significant 68.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Verónica.
Santa Verónica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Verónica
- The most common guest capacity trend in Santa Verónica vacation rentals is listings accommodating 8+ guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santa Verónica STR market, accounting for 68.4% of listings.
- 55.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Verónica.
- On average, properties in Santa Verónica are equipped to host 5.5 guests.
Santa Verónica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Verónica
- The most common availability pattern in Santa Verónica falls within the 271-366 days range, representing 86.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Verónica (50%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Verónica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
69.4% of total
2 Nights
5 listings
13.9% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
5 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Verónica is 1 Night, adopted by 69.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Santa Verónica Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Santa Verónica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.4% of Santa Verónica hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Verónica.
Santa Verónica Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13% of total
Moderate
13 listings
56.5% of total
Firm
1 listings
4.3% of total
Strict
6 listings
26.1% of total
Cancellation Policy Insights for Santa Verónica
- The prevailing Airbnb cancellation policy trend in Santa Verónica is Moderate, used by 56.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.5% market standard in Santa Verónica.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Verónica.
Santa Verónica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Verónica
- The overall average booking lead time for vacation rentals in Santa Verónica is 41 days.
- Guests book furthest in advance for stays during January (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Santa Verónica.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Santa Verónica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Verónica (2025)
Amenity Prevalence
Amenity Insights for Santa Verónica
- Essential amenities in Santa Verónica that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Santa Verónica.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Verónica: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Verónica to stay competitive.
Santa Verónica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Verónica
- The typical guest profile for Airbnb in Santa Verónica consists of a mix of domestic (63%) and international guests, often arriving from nearby Barranquilla, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 62.5% of guests.
- Key international markets include Colombia (62.5%) and United States (15.6%).
- Top languages spoken are Spanish (45.2%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Barranquilla and Bogotá.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Verónica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cartagena | 6,860 | $1,700 | $156.33 | 43% |
| El Pueblito | 39 | $1,252 | $444.68 | 24% |
| Tolú | 236 | $1,095 | $167.36 | 25% |
| San Antero | 64 | $1,083 | $178.40 | 26% |
| Coveñas | 320 | $1,039 | $132.42 | 33% |
| Juan de Acosta | 25 | $992 | $201.05 | 24% |
| Sabanilla | 21 | $914 | $157.38 | 21% |
| El Porvenir | 54 | $892 | $163.41 | 28% |
| Santa Marta | 4,004 | $743 | $81.36 | 37% |
| Ciénaga | 14 | $727 | $209.50 | 21% |