Santa Sofía Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Boyacá, Colombia
Is Airbnb profitable in Santa Sofía in 2025? Explore comprehensive Airbnb analytics for Santa Sofía, Boyacá, Colombia to uncover income potential. This 2025 STR market report for Santa Sofía, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Santa Sofía, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Sofía Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Sofía Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Sofía (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Sofía is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Sofía is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Sofía across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,008+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,137 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $138, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Sofía
Santa Sofía Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Sofía STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Sofía:
- Best-in-class properties (Top 10%) achieve 24%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 18% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 8%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Sofía
Average Daily Rate (ADR) Airbnb Trends in Santa Sofía (2025)
Effective short term rental pricing strategy in Santa Sofía involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Sofía typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $143+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Santa Sofía
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Airbnb Seasonality Analysis & Trends in Santa Sofía (2025)
Peak Season (May, June, July)
- Revenue averages $1,729 per month
- Occupancy rates average 17.2%
- Daily rates average $79
Shoulder Season
- Revenue averages $698 per month
- Occupancy maintains around 12.0%
- Daily rates hold near $79
Low Season (February, March, April)
- Revenue drops to average $168 per month
- Occupancy decreases to average 8.1%
- Daily rates adjust to average $86
Seasonality Insights for Santa Sofía
- The Airbnb seasonality in Santa Sofía shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Sofía's highest earning potential, with monthly revenues capable of climbing to $2,280, occupancy reaching a high of 23.5%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $89, occupancy could drop to 5.0%, and ADRs may adjust down to $75.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Sofía.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Sofía seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Sofía (2025)
Exploring the top neighborhoods for short-term rentals in Santa Sofía? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Plaza | The vibrant heart of Santa Sofía, bustling with local culture and commerce. It's a prime spot for tourists wanting to experience the town's traditions and energy. | Plaza de Santa Sofía, local artisan shops, traditional restaurants, festivals and local events |
| Catedral de Santa Sofía | A historical site that attracts visitors interested in the architecture and history of the region. A great place for tourists looking for a cultural experience. | Catedral de Santa Sofía, historical tours, photogenic spots, religious festivals |
| Cerro de La Cruz | A scenic viewpoint that offers breathtaking views of the town and surrounding landscapes. Perfect for eco-tourism and hiking enthusiasts. | Hiking trails, panoramic views, nature photography, bird watching |
| Museo de Arte | An arts hub showcasing local talent and cultural heritage that attracts art lovers and tourists interested in local crafts and exhibitions. | art exhibitions, cultural workshops, local craft market |
| Parque de los Fundadores | A communal park where locals gather for various activities. Great for families and those looking for a leisure day out. | running trails, children's playground, picnic areas, community events |
| Local Markets | Colorful markets that offer local produce and crafts, drawing tourists and locals alike for a taste of everyday Colombian life. | fresh produce, handmade crafts, local food stalls, cultural interactions |
| Café del Parque | A popular café known for its Colombian coffee and pastries, drawing coffee enthusiasts and visitors looking for a relaxing atmosphere. | coffee tasting, local desserts, live music events |
| Cultural Workshops | Various workshops that promote local crafts and traditions, appealing to tourists interested in hands-on experiences. | crafting classes, culinary workshops, local specialty products |
Understanding Airbnb License Requirements & STR Laws in Santa Sofía (2025)
Yes, Santa Sofía, Boyacá, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Sofía to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Santa Sofía (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Sofíabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big House un Villa de Leyva
Entire Place • 4 bedrooms
El Placer
Entire Place • 4 bedrooms
Casa Hospedaje en Santa Sofia (Boy)
Entire Place • 6 bedrooms
Glampwild, Villa de Leyva, Boyacá
Private Room • 1 bedroom
Mini house in wood x 4
Entire Place • 2 bedrooms
Cozy and luxurious Glamping near Villa de Leyva
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Sofía (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Sofía based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Silvia | 1 | $30,922 | 14 | 4.79/5.0 |
| Cindy | 1 | $18,837 | 3 | 4.67/5.0 |
| Host #468259490 | 1 | $9,965 | 0 | 0.00/5.0 |
| Host #312142712 | 2 | $9,604 | 0 | 0.00/5.0 |
| Yolanda | 2 | $9,104 | 30 | 4.87/5.0 |
| Host #470177111 | 1 | $6,296 | 0 | 0.00/5.0 |
| Daniela | 1 | $3,331 | 12 | 4.67/5.0 |
| Viento | 1 | $2,598 | 7 | 5.00/5.0 |
| Natalia | 5 | $2,275 | 100 | 4.90/5.0 |
| Juan Pablo | 1 | $1,917 | 64 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Sofía.
Dive Deeper: Advanced Santa Sofía STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Sofía. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Sofía Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Sofía
- The Santa Sofía Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Sofía, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
Santa Sofía Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Sofía
- The dominant room capacity in Santa Sofía is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Santa Sofía, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Sofía.
Santa Sofía Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Sofía
- The most common guest capacity trend in Santa Sofía vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Sofía STR market, accounting for 55.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Sofía.
- On average, properties in Santa Sofía are equipped to host 4.4 guests.
Santa Sofía Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Sofía
- The most common availability pattern in Santa Sofía falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Sofía (45%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Sofía Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
68.4% of total
2 Nights
2 listings
10.5% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Sofía is 1 Night, adopted by 68.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.9%) of the Santa Sofía Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Santa Sofía, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.4% of Santa Sofía hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Sofía.
Santa Sofía Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
62.5% of total
Moderate
6 listings
37.5% of total
Cancellation Policy Insights for Santa Sofía
- The prevailing Airbnb cancellation policy trend in Santa Sofía is Flexible, used by 62.5% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Santa Sofía may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.5% market standard in Santa Sofía.
- Given the high prevalence of Flexible policies (62.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Sofía.
Santa Sofía STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Sofía
- The overall average booking lead time for vacation rentals in Santa Sofía is 15 days.
- Guests book furthest in advance for stays during December (average 23 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (16 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Santa Sofía.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Santa Sofía averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Sofía (2025)
Amenity Prevalence
Amenity Insights for Santa Sofía
- Popular amenities like Free parking on premises, Wifi, First aid kit are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Sofía to stay competitive.
Santa Sofía Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Sofía
- The typical guest profile for Airbnb in Santa Sofía consists of primarily domestic travelers (92%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 92.3% of guests.
- Key international markets include Colombia (92.3%) and United States (5.8%).
- Top languages spoken are Spanish (55%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Sofía Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 277 | $2,025 | $272.26 | 25% |
| Apulo | 99 | $1,846 | $257.34 | 25% |
| Carmen Apicala | 10 | $1,483 | $197.84 | 21% |
| El Imperio | 16 | $1,418 | $211.61 | 24% |
| El Rosal | 10 | $1,286 | $199.32 | 27% |
| Villeta | 25 | $1,270 | $194.10 | 22% |
| La Peña | 14 | $1,244 | $145.36 | 27% |
| Cundinamarca | 12 | $1,220 | $165.41 | 27% |
| Villeta | 320 | $1,123 | $169.06 | 22% |
| Quebradanegra | 30 | $1,112 | $183.86 | 19% |