Sogamoso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Boyacá, Colombia
Is Airbnb profitable in Sogamoso in 2025? Explore comprehensive Airbnb analytics for Sogamoso, Boyacá, Colombia to uncover income potential. This 2025 STR market report for Sogamoso, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Sogamoso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sogamoso Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sogamoso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sogamoso (2025)
Understanding the monthly revenue variations for Airbnb listings in Sogamoso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sogamoso is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sogamoso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $797+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $518 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $293 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $118, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sogamoso
Sogamoso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sogamoso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sogamoso:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sogamoso
Average Daily Rate (ADR) Airbnb Trends in Sogamoso (2025)
Effective short term rental pricing strategy in Sogamoso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sogamoso typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $67+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Sogamoso
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Airbnb Seasonality Analysis & Trends in Sogamoso (2025)
Peak Season (April, May, June)
- Revenue averages $856 per month
- Occupancy rates average 33.2%
- Daily rates average $40
Shoulder Season
- Revenue averages $300 per month
- Occupancy maintains around 27.7%
- Daily rates hold near $40
Low Season (March, August, October)
- Revenue drops to average $215 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $39
Seasonality Insights for Sogamoso
- The Airbnb seasonality in Sogamoso shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sogamoso's highest earning potential, with monthly revenues capable of climbing to $999, occupancy reaching a high of 41.5%, and ADRs peaking at $41.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $204, occupancy could drop to 21.6%, and ADRs may adjust down to $39.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sogamoso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sogamoso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sogamoso (2025)
Exploring the top neighborhoods for short-term rentals in Sogamoso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | Sogamoso's historical center offers a rich cultural experience with colonial architecture and proximity to major attractions. Ideal for tourists wanting to explore the city's heritage. | Iglesia de San José, Museo del Oro, Parque de los Héroes, Casa de la Cultura, Mercado de Sogamoso, Centro Comercial San Andrés |
| Laguna de Tota | This beautiful lake is the largest in Colombia and offers stunning natural scenery, water sports, and eco-tourism opportunities. A serene location for nature lovers and adventure seekers. | Laguna de Tota, Cerro de La Paz, playa de la Laguna, centro de deportes acuáticos, miradores, fauna y flora diversa |
| Bosque de los Arrayanes | A scenic area known for its natural beauty and recreational activities. Popular among families and groups looking to enjoy outdoor experiences. | Senderos naturales, Zona de picnic, Fauna local, Lugares de pesca, Actividades de aventura, Miradores |
| Parque de la Vida | A modern urban park that offers a great space for relaxation and recreation. Attracts visitors looking for green spaces and family-friendly outings. | Caminos peatonales, Zonas infantiles, Espacios deportivos, Eventos culturales, Cafeterías, Jardines |
| Sector El Carmen | A residential area that combines tranquility with accessibility to the city's services. Attractive for longer-term stays and family visits. | Comercios locales, Parques, Escuelas, Acceso a transporte público, Zonas de esparcimiento |
| Zona Norte | An emerging area that is experiencing growth and development, making it a promising location for new ventures in hospitality and tourism. | Nuevos desarrollos comerciales, Zonas residenciales, Acceso a rutas principales, Diversidad gastronómica, Proximidad al centro |
| Sierra Nevada de Sogamoso | The nearby mountain range offers breathtaking landscapes and opportunities for hiking and wildlife observation. A favored spot for eco-tourists and nature enthusiasts. | Rutas de senderismo, Miradores, Ecosistemas diversos, Fauna silvestre, Campamentos |
| Catedral de Sogamoso | A focal point of the city with cultural and religious significance, attracting visitors interested in architecture and history. | Catedral, Eventos religiosos, Plaza principal, Historias locales, Cafés y restaurantes cercanos |
Understanding Airbnb License Requirements & STR Laws in Sogamoso (2025)
Yes, Sogamoso, Boyacá, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sogamoso to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Sogamoso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sogamosobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Histórica en Boyacá
Entire Place • 7 bedrooms
The PEACE! Green spaces and BBQ area
Entire Place • 3 bedrooms
San Jeronimo offers you a beautiful 🌿house 🌺
Entire Place • 3 bedrooms
Encantadora Cabaña en Boyacá 20 Min Sogamoso
Entire Place • 1 bedroom
Equestrian cabin Route 77
Entire Place • 1 bedroom
Duplex, ideal for Flia and friends
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sogamoso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sogamoso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #333161634 | 1 | $28,133 | 2 | 0.00/5.0 |
| Mariana | 6 | $16,671 | 90 | 4.77/5.0 |
| Andrea | 3 | $15,962 | 56 | 4.91/5.0 |
| Siomara | 1 | $10,855 | 32 | 4.94/5.0 |
| Mateo | 3 | $10,325 | 28 | 3.04/5.0 |
| The Houzzz Team | 2 | $9,178 | 66 | 4.83/5.0 |
| Diego Alejandro | 3 | $8,461 | 73 | 4.88/5.0 |
| San Jeronimo Cabañas Campestre | 1 | $8,170 | 20 | 4.90/5.0 |
| Host #486072157 | 1 | $6,430 | 1 | 0.00/5.0 |
| Alejandra | 2 | $5,189 | 17 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sogamoso.
Dive Deeper: Advanced Sogamoso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sogamoso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSogamoso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sogamoso
- The Sogamoso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sogamoso, House properties are the most common (41.9%), reflecting the local real estate landscape.
- Houses represent a significant 41.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Sogamoso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sogamoso
- The dominant room capacity in Sogamoso is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 62.1% of the active Airbnb listings in Sogamoso, indicating a high concentration in these sizes.
- A significant 46.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sogamoso.
Sogamoso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sogamoso
- The most common guest capacity trend in Sogamoso vacation rentals is listings accommodating 8+ guests (28.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sogamoso STR market, accounting for 50.0% of listings.
- 44.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sogamoso.
- On average, properties in Sogamoso are equipped to host 4.9 guests.
Sogamoso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sogamoso
- The most common availability pattern in Sogamoso falls within the 271-366 days range, representing 67.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sogamoso (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sogamoso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
77.8% of total
2 Nights
11 listings
15.3% of total
3 Nights
1 listings
1.4% of total
30+ Nights
4 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sogamoso is 1 Night, adopted by 77.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.1%) of the Sogamoso Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.8% of Sogamoso hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sogamoso.
Sogamoso Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
37 listings
59.7% of total
Moderate
15 listings
24.2% of total
Firm
6 listings
9.7% of total
Strict
4 listings
6.5% of total
Cancellation Policy Insights for Sogamoso
- The prevailing Airbnb cancellation policy trend in Sogamoso is Flexible, used by 59.7% of listings.
- The market strongly favors guest-friendly terms, with 83.9% of listings offering Flexible or Moderate policies. This suggests guests in Sogamoso may expect booking flexibility.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59.7% market standard in Sogamoso.
- Given the high prevalence of Flexible policies (59.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sogamoso.
Sogamoso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sogamoso
- The overall average booking lead time for vacation rentals in Sogamoso is 21 days.
- Guests book furthest in advance for stays during July (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Sogamoso.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Sogamoso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sogamoso (2025)
Amenity Prevalence
Amenity Insights for Sogamoso
- Essential amenities in Sogamoso that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sogamoso: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sogamoso to stay competitive.
Sogamoso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sogamoso
- The typical guest profile for Airbnb in Sogamoso consists of primarily domestic travelers (82%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 82.0% of guests.
- Key international markets include Colombia (82%) and United States (6.9%).
- Top languages spoken are Spanish (54%) followed by English (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sogamoso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Guasca | 27 | $925 | $113.28 | 21% |
| Chocontá | 63 | $804 | $140.80 | 18% |
| El Roble | 10 | $750 | $124.25 | 21% |
| Los Santos | 51 | $718 | $132.55 | 21% |
| Macanal | 22 | $665 | $101.06 | 22% |
| Sesquilé | 42 | $652 | $129.81 | 24% |
| Cumaral | 34 | $634 | $133.34 | 24% |
| Buenos Aires Los Pinos | 11 | $618 | $85.09 | 21% |
| Villa de Leyva | 983 | $596 | $101.64 | 24% |
| Ubaté | 10 | $591 | $94.43 | 27% |