Villa de Leyva Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Boyacá, Colombia
Is Airbnb profitable in Villa de Leyva in 2025? Explore comprehensive Airbnb analytics for Villa de Leyva, Boyacá, Colombia to uncover income potential. This 2025 STR market report for Villa de Leyva, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,135 active listings.
Whether you're considering an Airbnb investment in Villa de Leyva, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villa de Leyva Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villa de Leyva Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villa de Leyva (2025)
Understanding the monthly revenue variations for Airbnb listings in Villa de Leyva is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villa de Leyva is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villa de Leyva across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,831+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $957 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $189, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villa de Leyva
Villa de Leyva Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villa de Leyva STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villa de Leyva:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villa de Leyva
Average Daily Rate (ADR) Airbnb Trends in Villa de Leyva (2025)
Effective short term rental pricing strategy in Villa de Leyva involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villa de Leyva typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Villa de Leyva
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Airbnb Seasonality Analysis & Trends in Villa de Leyva (2025)
Peak Season (December, January, July)
- Revenue averages $981 per month
- Occupancy rates average 27.4%
- Daily rates average $105
Shoulder Season
- Revenue averages $760 per month
- Occupancy maintains around 24.0%
- Daily rates hold near $104
Low Season (May, September, October)
- Revenue drops to average $671 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $102
Seasonality Insights for Villa de Leyva
- The Airbnb seasonality in Villa de Leyva shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villa de Leyva's highest earning potential, with monthly revenues capable of climbing to $1,166, occupancy reaching a high of 32.6%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $640, occupancy could drop to 19.4%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villa de Leyva.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villa de Leyva seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villa de Leyva (2025)
Exploring the top neighborhoods for short-term rentals in Villa de Leyva? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The historic center of Villa de Leyva is known for its stunning colonial architecture, cobblestone streets, and rich cultural heritage. It's a prime location for visitors looking to explore the history and charm of this beautiful town. | Plaza Mayor, Casa Terracota, Iglesia Parroquial, Museo del Carmen, Paleontological Museum, Cultural events and festivals |
| Puente de Boyacá | An important historical site near Villa de Leyva, the Puente de Boyacá attracts history buffs and tourists interested in the struggles for Colombian independence. Hosting an Airbnb here offers unique educational opportunities for guests. | Puente de Boyacá monument, Historical reenactments, Outdoor recreation, Museums about Colombian history |
| Casa de Cita | A quieter area that provides scenic views and a tranquil atmosphere, Ideal for tourists seeking peace and relaxation away from the bustling center while still being close enough to attractions. | Hiking trails, Natural landscapes, Local flora and fauna, Artisan shops |
| Rincón del Chicamocha | This area has become popular for outdoor activities such as hiking and adventure sports. Investors can attract a younger, adventurous crowd looking for activities beyond traditional sightseeing. | Chicamocha National Park, Outdoor adventure sports, Stunning viewpoints, Canoeing and kayaking services |
| El Puente | Known for its stunning landscapes and proximity to nature, this area is ideal for travelers looking to experience the natural beauty of Boyacá, with lots of potential for nature-based tourism. | Nature trails, Bird watching, Local farms, Rural experiences |
| La Periquera | A charming neighborhood known for its artistic vibe and local artisans, appealing to those interested in arts and crafts. Close to workshops and studios, it attracts creative tourists. | Artisan workshops, Local crafts, Cultural experiences, Art galleries |
| Sierra de los Cóndores | This region offers breathtaking views and is a popular spot for ecotourism. It's ideal for hosting guests who are interested in nature and conservation. | Ecological parks, Wildlife observation, Guided nature tours, Photography spots |
| Vereda El Santo | A beautiful rural area perfect for those wanting to escape the city life and enjoy peace, tranquility, and beautiful landscapes. A great option for Airbnb hosts targeting serene getaways. | Rural tourism, Scenic walks, Local gastronomic experiences, Countryside relaxation |
Understanding Airbnb License Requirements & STR Laws in Villa de Leyva (2025)
Yes, Villa de Leyva, Boyacá, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villa de Leyva to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Villa de Leyva (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villa de Leyvabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Retiro Real
Entire Place • 16 bedrooms
Hermosa Casona ,6 rooms 8 bathrooms ,
Entire Place • 6 bedrooms
Casa Pancha Mama, cozy, close to Plaza Mayor
Entire Place • 8 bedrooms
Landscape. Pool. 5 Rooms with Private Bathroom.
Entire Place • 5 bedrooms
Condominio The monkey House
Entire Place • 5 bedrooms
Beautiful NEW house with a view of the village.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villa de Leyva (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villa de Leyva based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vlao | 19 | $238,143 | 151 | 4.84/5.0 |
| Daniela | 1 | $219,087 | 0 | N/A/5.0 |
| Irma Maria | 5 | $174,631 | 173 | 4.99/5.0 |
| Norberto | 10 | $142,752 | 1204 | 4.72/5.0 |
| Juan David | 11 | $137,968 | 205 | 4.75/5.0 |
| Laura | 6 | $135,583 | 145 | 4.83/5.0 |
| Claudia | 13 | $132,272 | 298 | 4.93/5.0 |
| Nancy | 9 | $122,725 | 40 | 4.93/5.0 |
| Juan Felipe | 8 | $90,139 | 399 | 4.89/5.0 |
| Mariana | 9 | $86,298 | 246 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villa de Leyva.
Dive Deeper: Advanced Villa de Leyva STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villa de Leyva. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVilla de Leyva Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villa de Leyva
- The Villa de Leyva Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59% of the 1,135 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Villa de Leyva, House properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 26% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.7%) offer potential for unique stay experiences.
Villa de Leyva Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villa de Leyva
- The dominant room capacity in Villa de Leyva is 1 bedroom listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.9% of the active Airbnb listings in Villa de Leyva, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villa de Leyva.
Villa de Leyva Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villa de Leyva
- The most common guest capacity trend in Villa de Leyva vacation rentals is listings accommodating 8+ guests (29.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Villa de Leyva STR market, accounting for 49.4% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villa de Leyva.
- On average, properties in Villa de Leyva are equipped to host 4.5 guests.
Villa de Leyva Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villa de Leyva
- The most common availability pattern in Villa de Leyva falls within the 271-366 days range, representing 82.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Villa de Leyva (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villa de Leyva Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
718 listings
64.7% of total
2 Nights
215 listings
19.4% of total
3 Nights
6 listings
0.5% of total
4-6 Nights
2 listings
0.2% of total
30+ Nights
169 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Villa de Leyva is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.1%) of the Villa de Leyva Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Villa de Leyva, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.7% of Villa de Leyva hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villa de Leyva.
Villa de Leyva Airbnb Cancellation Policy Trends Analysis (2025)
Limited
8 listings
0.8% of total
Super Strict 30 Days
5 listings
0.5% of total
Super Strict 60 Days
4 listings
0.4% of total
Flexible
397 listings
40.3% of total
Moderate
308 listings
31.2% of total
Firm
144 listings
14.6% of total
Strict
120 listings
12.2% of total
Cancellation Policy Insights for Villa de Leyva
- The prevailing Airbnb cancellation policy trend in Villa de Leyva is Flexible, used by 40.3% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Villa de Leyva may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.3% market standard in Villa de Leyva.
- Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Villa de Leyva.
Villa de Leyva STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villa de Leyva
- The overall average booking lead time for vacation rentals in Villa de Leyva is 29 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Villa de Leyva.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Villa de Leyva averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villa de Leyva (2025)
Amenity Prevalence
Amenity Insights for Villa de Leyva
- Essential amenities in Villa de Leyva that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villa de Leyva: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villa de Leyva to stay competitive.
Villa de Leyva Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villa de Leyva
- The typical guest profile for Airbnb in Villa de Leyva consists of primarily domestic travelers (76%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 75.8% of guests.
- Key international markets include Colombia (75.8%) and United States (10%).
- Top languages spoken are Spanish (51%) followed by English (35.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villa de Leyva Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 21 | $2,825 | $410.57 | 25% |
| Apulo | 95 | $1,687 | $273.35 | 24% |
| Anapoima | 289 | $1,435 | $274.56 | 25% |
| La Peña | 11 | $1,248 | $158.21 | 27% |
| Cundinamarca | 13 | $1,060 | $163.02 | 25% |
| El Imperio | 13 | $936 | $189.25 | 21% |
| Carmen Apicala | 11 | $900 | $189.39 | 19% |
| Villeta | 285 | $851 | $180.73 | 21% |
| Sasaima | 33 | $840 | $138.56 | 25% |
| Doradal | 18 | $837 | $233.61 | 17% |