Manizales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Caldas, Colombia
Is Airbnb profitable in Manizales in 2025? Explore comprehensive Airbnb analytics for Manizales, Caldas, Colombia to uncover income potential. This 2025 STR market report for Manizales, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 502 active listings.
Whether you're considering an Airbnb investment in Manizales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Manizales Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Manizales Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Manizales (2025)
Understanding the monthly revenue variations for Airbnb listings in Manizales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Manizales is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Manizales across different performance tiers:
- Best-in-class properties (Top 10%) achieve $957+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $668 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $382 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Manizales
Manizales Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Manizales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Manizales:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Manizales
Average Daily Rate (ADR) Airbnb Trends in Manizales (2025)
Effective short term rental pricing strategy in Manizales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Manizales typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $59+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
- Typical properties (Median) charge around $27 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Manizales
Get Live Manizales Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Manizales (2025)
Peak Season (April, May, June)
- Revenue averages $671 per month
- Occupancy rates average 36.4%
- Daily rates average $33
Shoulder Season
- Revenue averages $456 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $35
Low Season (February, March, October)
- Revenue drops to average $342 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $34
Seasonality Insights for Manizales
- The Airbnb seasonality in Manizales shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Manizales's highest earning potential, with monthly revenues capable of climbing to $697, occupancy reaching a high of 43.5%, and ADRs peaking at $40.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $318, occupancy could drop to 31.2%, and ADRs may adjust down to $33.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Manizales.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Manizales seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Manizales (2025)
Exploring the top neighborhoods for short-term rentals in Manizales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Cable | A central neighborhood known for its vibrant atmosphere, restaurants, and proximity to major attractions. Great for tourists looking to enjoy local culture and nightlife. | Cable Car to Cerro de Oro, Parque de La Vida, Catedral Basílica Metropolitana, Plaza de Bolívar, Los Yarumos Ecological Park |
| La Enea | A popular area for visitors seeking a tranquil atmosphere with beautiful natural scenery. Ideal for families and nature lovers, with access to parks and outdoor activities. | La Enea Park, Cerro de La Cruz, Los Nevados National Natural Park, Parque Temático Montepan, Laguna de La Cortadera |
| Pueblo Nuevo | An up-and-coming neighborhood that offers a mix of residential charm and tourist conveniences. Great for those looking to experience a more local side of Manizales. | Parque El Agua, Café San Alberto, Universidad Nacional, Casa del Hombre de la Montaña, Plaza de Mercado |
| Centro Histórico | The historic center of Manizales is rich in culture and architecture, attracting tourists interested in history and local traditions. | Torre del Reloj, Catedral de Manizales, Teatro Fundadores, a variety of museums, Plaza de Bolívar |
| Malibú | A quieter neighborhood known for its residential feel and scenic views. Ideal for those looking for a peaceful stay while still being close to the city center. | Parque de Los Fundadores, Caminos de Montaña, Café del Parque, local dining options, Cerro de La Paz |
| Chipre | A cultural and artistic neighborhood with a bohemian vibe, popular among young travelers and artists. Offers a unique stay with access to local art and music scenes. | Cerro de Chipre, Parque de los Deseos, Artisan markets, Local galleries, Mirador de Chipre |
| La Argelia | A suburban area known for its natural beauty and family-friendly parks. Ideal for travelers seeking tranquility and outdoor activities. | Parque Argelia, Hiking trails, Natural reserves, Local restaurants, Scenic viewpoints |
| San José | A traditional neighborhood that showcases the local lifestyle and community. Great for visitors wanting to immerse themselves in the day-to-day life of Manizales. | Café del Eje, Plazas and local markets, Cultural events, Community activities, Nearby natural sites |
Understanding Airbnb License Requirements & STR Laws in Manizales (2025)
Yes, Manizales, Caldas, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Manizales to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 76% licensed listings)
Top Performing Airbnb Properties in Manizales (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Manizalesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sumptuous 3 bed duplex apt in Milan
Entire Place • 3 bedrooms
Amazing Luxury Apartment in Cable Plaza
Entire Place • 2 bedrooms
Luxurious apt, duplex, 3 bedrooms in Milan
Entire Place • 3 bedrooms
Luxury Tiny House in Manizales
Entire Place • 1 bedroom
Cozy Apartaestudio centred of the city ap 105
Entire Place • 1 bedroom
Main Street apartment in Manizales
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Manizales (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Manizales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 13 | $84,130 | 391 | 4.70/5.0 |
| Daniela | 6 | $76,131 | 440 | 4.77/5.0 |
| Cesar Augusto | 4 | $64,048 | 333 | 4.94/5.0 |
| Elizabeth | 9 | $38,018 | 343 | 4.46/5.0 |
| Andres Felipe | 6 | $34,244 | 449 | 4.73/5.0 |
| Sonia | 4 | $30,273 | 110 | 3.70/5.0 |
| Fabian | 4 | $29,867 | 50 | 4.90/5.0 |
| Doralba | 3 | $29,719 | 189 | 4.93/5.0 |
| Andrea Y Yisus | 2 | $27,988 | 31 | 2.45/5.0 |
| Paula | 5 | $27,833 | 165 | 3.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Manizales.
Dive Deeper: Advanced Manizales STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Manizales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsManizales Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Manizales
- The Manizales Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 502 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Manizales, Apartment/Condo properties are the most common (75.1%), reflecting the local real estate landscape.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.6%) offer potential for unique stay experiences.
Manizales Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Manizales
- The dominant room capacity in Manizales is 1 bedroom listings, making up 52.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.3% of the active Airbnb listings in Manizales, indicating a high concentration in these sizes.
- With over half the market (52.8%) consisting of studios or 1-bedroom units, Manizales is particularly well-suited for individuals or couples.
Manizales Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Manizales
- The most common guest capacity trend in Manizales vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Manizales STR market, accounting for 45.6% of listings.
- 19.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Manizales.
- On average, properties in Manizales are equipped to host 3.4 guests.
Manizales Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Manizales
- The most common availability pattern in Manizales falls within the 271-366 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Manizales (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Manizales Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
278 listings
61.6% of total
2 Nights
79 listings
17.5% of total
3 Nights
21 listings
4.7% of total
4-6 Nights
8 listings
1.8% of total
7-29 Nights
5 listings
1.1% of total
30+ Nights
60 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Manizales is 1 Night, adopted by 61.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.1%) of the Manizales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Manizales, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.6% of Manizales hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Manizales.
Manizales Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
228 listings
56.7% of total
Moderate
101 listings
25.1% of total
Firm
38 listings
9.5% of total
Strict
35 listings
8.7% of total
Cancellation Policy Insights for Manizales
- The prevailing Airbnb cancellation policy trend in Manizales is Flexible, used by 56.7% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Manizales may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.7% market standard in Manizales.
- Given the high prevalence of Flexible policies (56.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Manizales.
Manizales STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Manizales
- The overall average booking lead time for vacation rentals in Manizales is 29 days.
- Guests book furthest in advance for stays during January (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Manizales.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Manizales averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Manizales (2025)
Amenity Prevalence
Amenity Insights for Manizales
- Essential amenities in Manizales that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Manizales: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Manizales to stay competitive.
Manizales Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Manizales
- The typical guest profile for Airbnb in Manizales consists of primarily domestic travelers (71%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 70.5% of guests.
- Key international markets include Colombia (70.5%) and United States (12.5%).
- Top languages spoken are Spanish (53.9%) followed by English (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Medellín.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Manizales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Nicolás | 22 | $2,825 | $359.44 | 30% |
| Anapoima | 24 | $2,636 | $368.41 | 23% |
| Córdoba | 22 | $2,123 | $253.99 | 27% |
| Antioquia | 15 | $2,114 | $270.05 | 28% |
| Cauca Viejo | 25 | $1,898 | $265.42 | 26% |
| Apulo | 92 | $1,805 | $269.55 | 26% |
| Anapoima | 268 | $1,692 | $261.66 | 26% |
| Sopetrán | 160 | $1,377 | $219.25 | 23% |
| Copacabana | 86 | $1,364 | $215.73 | 29% |
| La Peña | 10 | $1,299 | $163.13 | 29% |