Panorama Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Caldas, Colombia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Panorama in 2025? Explore comprehensive Airbnb analytics for Panorama, Caldas, Colombia to uncover income potential. This 2025 STR market report for Panorama, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Panorama, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Panorama Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Panorama Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$116
The average rental revenue earned for an occupied room per day in Panorama.
Occupancy Rate(?)
23.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,699
Typical annual income for an Airbnb listing in Panorama. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-24.3%
Significant decrease (-24.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Panorama.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Panorama.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Panorama (2025)

Understanding the monthly revenue variations for Airbnb listings in Panorama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Panorama is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Panorama across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,051 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $446 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $204, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Panorama

Panorama Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Panorama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Panorama:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Panorama

Average Daily Rate (ADR) Airbnb Trends in Panorama (2025)

Effective short term rental pricing strategy in Panorama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Panorama typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
  • Typical properties (Median) charge around $84 per night.
  • Entry-level properties (Bottom 25%) earn around $43 per night.

Average Daily Rate (ADR) Trend by Month in Panorama

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Airbnb Seasonality Analysis & Trends in Panorama (2025)

Peak Season (May, June, August)
  • Revenue averages $1,367 per month
  • Occupancy rates average 32.7%
  • Daily rates average $119
Shoulder Season
  • Revenue averages $982 per month
  • Occupancy maintains around 27.8%
  • Daily rates hold near $114
Low Season (February, March, September)
  • Revenue drops to average $583 per month
  • Occupancy decreases to average 16.4%
  • Daily rates adjust to average $117

Seasonality Insights for Panorama

  • The Airbnb seasonality in Panorama shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Panorama's highest earning potential, with monthly revenues capable of climbing to $1,702, occupancy reaching a high of 48.4%, and ADRs peaking at $124.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $306, occupancy could drop to 16.0%, and ADRs may adjust down to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Panorama.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Panorama seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Panorama (2025)

Exploring the top neighborhoods for short-term rentals in Panorama? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Panorama Centro
The central area of Panorama, ideal for guests wanting to experience the local culture, restaurants, and shops. Close proximity to public transport makes it convenient for tourists.
Parque Principal, Iglesia San Juan Bautista, Cafeterías locales, Mercado Municipal
Termales del Otoño
Famous for its thermal springs, this area attracts visitors looking for relaxation and wellness experiences. A perfect spot for hosting guests seeking a spa-like retreat.
Termales del Otoño, Cascadas, Senderismo, Spa services
Los Nevados National Park
A natural wonder, perfect for nature lovers and adventure seekers. Many guests come for hiking, birdwatching, and exploring the unique flora and fauna.
Hiking trails, Birdwatching spots, Scenic viewpoints
Guatapé
Known for its stunning lake and vibrant surroundings, it is a popular destination for both domestic and international tourists looking for leisure and nature.
Peñol Rock, Guatapé Lake, Colorful Zócalos, Water sports
Salamina
This picturesque town offers traditional Colombian architecture and stunning coffee landscapes, appealing to visitors interested in cultural experiences and coffee tours.
Coffee farms, Salamina town square, Local architecture, Cultural festivals
Manizales
A larger nearby city that offers a mix of urban attractions and access to the coffee region, making it appealing for guests who want both city and nature experiences.
Cable cars, Catedral Basílica Metropolitana, Coffee cultural landscape
Chinchiná
Known for its coffee production, this area draws tourists who want to learn more about Colombian coffee, making it a suitable location for unique stays.
Coffee farms, Museo del Oro, Local markets
Villa de Leyva
A historic town with colonial architecture and a rich cultural scene, it is popular among tourists looking for a charming getaway with plenty of activities.
Plaza Mayor, Museo del Carmen, Local artisan shops, Surrounding nature

Understanding Airbnb License Requirements & STR Laws in Panorama (2025)

Yes, Panorama, Caldas, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Panorama to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 77% licensed listings)

Top Performing Airbnb Properties in Panorama (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Panoramabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

8BD W/Pool, Jacuzzi & Top Views | Villa Montana

8BD W/Pool, Jacuzzi & Top Views | Villa Montana

Entire Place • 8 bedrooms

$30,733
Revenue
25.0%
Occupancy
$375.97
Daily Rate
Casa Campestre Manizales-Chinchiná-Eje Cafetero

Casa Campestre Manizales-Chinchiná-Eje Cafetero

Entire Place • 7 bedrooms

$30,675
Revenue
22.8%
Occupancy
$517.44
Daily Rate
Finca Eje Cafetero, Manizales

Finca Eje Cafetero, Manizales

Entire Place • 8 bedrooms

$25,221
Revenue
50.7%
Occupancy
$143.78
Daily Rate
Rustic and Private Mountain Cabin

Rustic and Private Mountain Cabin

Entire Place • 1 bedroom

$12,938
Revenue
17.3%
Occupancy
$220.82
Daily Rate
The Guayacán Refuge

The Guayacán Refuge

Entire Place • 2 bedrooms

$9,357
Revenue
48.8%
Occupancy
$41.55
Daily Rate
H1 Hummingbird Forest

H1 Hummingbird Forest

Private Room • 1 bedroom

$6,380
Revenue
32.4%
Occupancy
$53.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Panorama (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Panorama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nomad1$30,73335.00/5.0
Lorena1$30,675194.95/5.0
Paula1$25,221494.73/5.0
Carolina1$12,938165.00/5.0
Bosque Del Colibri Manizales3$12,579184.82/5.0
Cesar1$9,357165.00/5.0
Mauricio1$5,51365.00/5.0
Paola2$4,0561304.84/5.0
Host #1464987621$3,93510.00/5.0
Host #4382423541$3,48020.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Panorama.

Dive Deeper: Advanced Panorama STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Panorama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Panorama Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Panorama

  • The Panorama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.5% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 34.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Panorama, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Panorama Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Panorama

  • The dominant room capacity in Panorama is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 5+ bedrooms properties represent 65.4% of the active Airbnb listings in Panorama, indicating a high concentration in these sizes.
  • A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Panorama.

Panorama Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Panorama

  • The most common guest capacity trend in Panorama vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Panorama STR market, accounting for 65.4% of listings.
  • 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Panorama.
  • On average, properties in Panorama are equipped to host 4.5 guests.

Panorama Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Panorama

  • The most common availability pattern in Panorama falls within the 271-366 days range, representing 80.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Panorama (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Panorama Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (84%)

1 Night

21 listings

84% of total

2 Nights (4%)

2 Nights

1 listings

4% of total

3 Nights (4%)

3 Nights

1 listings

4% of total

4-6 Nights (4%)

4-6 Nights

1 listings

4% of total

30+ Nights (4%)

30+ Nights

1 listings

4% of total

Key Insights

  • The most prevalent minimum stay requirement in Panorama is 1 Night, adopted by 84% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (88.0%) of the Panorama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 84% of Panorama hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Panorama.

Panorama Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40%)

Flexible

8 listings

40% of total

Moderate (25%)

Moderate

5 listings

25% of total

Firm (10%)

Firm

2 listings

10% of total

Strict (25%)

Strict

5 listings

25% of total

Cancellation Policy Insights for Panorama

  • The prevailing Airbnb cancellation policy trend in Panorama is Flexible, used by 40% of listings.
  • There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40% market standard in Panorama.
  • Regularly review your cancellation policy against competitors and market demand shifts in Panorama.

Panorama STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Panorama

  • The overall average booking lead time for vacation rentals in Panorama is 33 days.
  • Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (43 days avg.) sees the longest lead times, while Spring (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Panorama.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Panorama averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Panorama (2025)

Amenity Prevalence

Amenity Insights for Panorama

  • Popular amenities like Kitchen, Outdoor dining area, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or Outdoor dining area to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Panorama to stay competitive.

Panorama Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Panorama

  • The typical guest profile for Airbnb in Panorama consists of primarily domestic travelers (70%), often arriving from nearby Manizales, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 69.8% of guests.
  • Key international markets include Colombia (69.8%) and United States (12.7%).
  • Top languages spoken are Spanish (50.7%) followed by English (37.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Manizales and Cali.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Panorama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Nicolás22$2,825$359.4430%
Anapoima24$2,636$368.4123%
Córdoba22$2,123$253.9927%
Antioquia15$2,114$270.0528%
Cauca Viejo25$1,898$265.4226%
Apulo92$1,805$269.5526%
Anapoima268$1,692$261.6626%
Sopetrán160$1,377$219.2523%
Copacabana86$1,364$215.7329%
La Peña10$1,299$163.1329%

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